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Fireside Chat

Linz Phillips, Sage

Linz Phillips, Executive VP of Product Delivery at Sage chats with Pluralsight's Chief Marketing Officer Heather Zynczak about upskilling a growing workforce, diversity in the tech industry and much more.

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What's inside

Syllabus

Fireside Chat: Linz Phillips, Sage

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Explores upskilling and diversity in tech

Taught by executives with experience in the tech industry

May be relevant for those interested in career development and diversity in the tech industry

May be limited in scope, focusing primarily on conversation rather than practical skills or knowledge

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Fireside Chat: Linz Phillips, Sage with these activities:

Practice communication skills

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Enhance your ability to communicate effectively, a crucial skill for marketers.

Browse courses on Communication Skills

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Join a public speaking group or take a course
Practice active listening and ask clarifying questions
Role-play different communication scenarios

Review key marketing concepts

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Build a solid foundation for the course by examining past materials on basic marketing principles.

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Review notes, textbooks, and other readings from previous marketing courses
Summarize key concepts and principles in your own words
Answer practice questions or take mock quizzes to test your understanding
Identify areas where you need additional clarification or support

Learn about Pluralsight's features

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Enhance your understanding of the course platform by exploring its capabilities.

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Follow Pluralsight's introductory tutorials
Explore the course library and find additional resources related to marketing
Familiarize yourself with the discussion forums and Q&A sections

Four other activities

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Develop a marketing plan

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Apply your knowledge to a practical scenario by creating a comprehensive marketing plan.

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Choose a target audience and define marketing goals
Conduct market research to gather insights
Develop marketing strategies and tactics
Create a marketing budget and timeline
Track and evaluate the effectiveness of your plan

Record a presentation on a marketing topic

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Strengthen your understanding by presenting a topic to an audience.

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Select a relevant marketing topic and research it thoroughly
Develop a clear and engaging presentation outline
Practice your presentation and gather feedback
Record and share your presentation

Attend industry webinars and conferences

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Expand your industry knowledge and connect with professionals by attending virtual events.

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Identify and register for webinars and conferences related to marketing
Actively participate in discussions and ask questions
Connect with speakers and attendees to expand your professional network

Analyze a real-world marketing campaign

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Gain practical insights by dissecting a marketing campaign and evaluating its effectiveness.

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Select a successful or failed marketing campaign
Gather data and information on the campaign's objectives, strategies, and results
Identify the key factors that contributed to its success or failure
Prepare a detailed report and share your findings

Career center

Learners who complete Fireside Chat: Linz Phillips, Sage will develop knowledge and skills that may be useful to these careers:

Chief Diversity Officer

A Chief Diversity Officer is responsible for developing and implementing diversity and inclusion initiatives across the organization. They work with leaders at all levels to create a more inclusive workplace. This course may be helpful for Chief Diversity Officers who want to learn about upskilling a growing workforce, diversity in the tech industry, and more.

See salaries and explore the career path for Chief Diversity Officer

Chief Marketing Officer

A Chief Marketing Officer is a high-ranking executive responsible for developing and executing the company's marketing strategies. They oversee all aspects of marketing, including branding, advertising, public relations, and customer relationship management. This course may be useful for Chief Marketing Officers who want to gain insights into upskilling a growing workforce, diversity in the tech industry, and more.

See salaries and explore the career path for Chief Marketing Officer

Diversity and Inclusion Manager

A Diversity and Inclusion Manager is responsible for developing and implementing diversity and inclusion initiatives within a specific department or team. They work with employees to create a more inclusive workplace. This course may be helpful for Diversity and Inclusion Managers who want to learn about upskilling a growing workforce, diversity in the tech industry, and more.

See salaries and explore the career path for Diversity and Inclusion Manager

Director of Product Management

A Director of Product Management is responsible for managing the development and launch of new products and services. They work with engineers, designers, and marketing teams to ensure that new products meet the needs of customers. This course may be helpful for Directors of Product Management who want to learn about upskilling a growing workforce, diversity in the tech industry, and more.

See salaries and explore the career path for Director of Product Management

Executive Vice President

An Executive Vice President is a senior executive who reports directly to the CEO. They are responsible for overseeing a specific area of the company's operations, such as finance, marketing, or sales. This course may be useful for Executive Vice Presidents who want to learn about upskilling a growing workforce, diversity in the tech industry, and more.

See salaries and explore the career path for Executive Vice President

Marketing Manager

A Marketing Manager is responsible for developing and executing marketing campaigns. They work with sales teams to generate leads and close deals. This course may be helpful for Marketing Managers who want to learn about upskilling a growing workforce, diversity in the tech industry, and more.

See salaries and explore the career path for Marketing Manager

Vice President of Product Development

A Vice President of Product Development is responsible for overseeing the development of new products and services. They work with engineers, designers, and marketing teams to bring new products to market. This course may be helpful for Vice Presidents of Product Development who want to learn about upskilling a growing workforce, diversity in the tech industry, and more.

See salaries and explore the career path for Vice President of Product Development

Sales Manager

A Sales Manager is responsible for leading a team of sales representatives. They develop sales strategies and work with customers to close deals. This course may be helpful for Sales Managers who want to learn about upskilling a growing workforce, diversity in the tech industry, and more.

See salaries and explore the career path for Sales Manager

Product Manager

A Product Manager is responsible for managing the development and launch of new products and services. They work with engineers, designers, and marketing teams to ensure that new products meet the needs of customers. This course may be helpful for Product Managers who want to learn about upskilling a growing workforce, diversity in the tech industry, and more.

See salaries and explore the career path for Product Manager

Compensation and Benefits Manager

A Compensation and Benefits Manager is responsible for developing and administering compensation and benefits programs. They work with employees and leaders to ensure that compensation and benefits are competitive and meet the needs of the organization. This course may be useful for Compensation and Benefits Managers who want to learn about upskilling a growing workforce, diversity in the tech industry, and more.

See salaries and explore the career path for Compensation and Benefits Manager

Training and Development Manager

A Training and Development Manager is responsible for developing and delivering training programs for employees. They work with leaders at all levels to identify training needs and develop programs that meet the needs of the organization. This course may be useful for Training and Development Managers who want to learn about upskilling a growing workforce, diversity in the tech industry, and more.

See salaries and explore the career path for Training and Development Manager

Human Resources Manager

A Human Resources Manager is responsible for overseeing all aspects of human resources, including recruiting, hiring, training, and development. They work with employees at all levels to create a positive and productive work environment. This course may be useful for Human Resources Managers who want to learn about upskilling a growing workforce, diversity in the tech industry, and more.

See salaries and explore the career path for Human Resources Manager

Employee Relations Manager

An Employee Relations Manager is responsible for resolving employee issues and disputes. They work with employees and managers to create a positive and productive work environment. This course may be useful for Employee Relations Managers who want to learn about upskilling a growing workforce, diversity in the tech industry, and more.

See salaries and explore the career path for Employee Relations Manager

Recruiting Manager

A Recruiting Manager is responsible for overseeing all aspects of recruiting, including sourcing, screening, and hiring. They work with hiring managers to identify talent needs and develop recruiting strategies. This course may be useful for Recruiting Managers who want to learn about upskilling a growing workforce, diversity in the tech industry, and more.

See salaries and explore the career path for Recruiting Manager

Career Counselor

A Career Counselor helps individuals make informed decisions about their careers. They provide guidance on career options, job search strategies, and resume writing. This course may be useful for Career Counselors who want to learn about upskilling a growing workforce, diversity in the tech industry, and more.

See salaries and explore the career path for Career Counselor

Reading list

We've selected 15 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Fireside Chat: Linz Phillips, Sage.

Lean Startup: How Today's Entrepreneurs Use...

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Provides a framework for developing and testing new products and services. It valuable resource for anyone who wants to learn more about the lean startup methodology.

Fireside Chat

Linz Phillips, Sage

What's inside

Syllabus

Good to know

Save this course

Activities

Career center

Reading list

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