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Linz Phillips, Executive VP of Product Delivery at Sage chats with Pluralsight's Chief Marketing Officer Heather Zynczak about upskilling a growing workforce, diversity in the tech industry and much more.

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Linz Phillips, Executive VP of Product Delivery at Sage chats with Pluralsight's Chief Marketing Officer Heather Zynczak about upskilling a growing workforce, diversity in the tech industry and much more.

Linz Phillips, Executive VP of Product Delivery at Sage chats with Pluralsight's Chief Marketing Officer Heather Zynczak about upskilling a growing workforce, diversity in the tech industry and much more.

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Syllabus

Fireside Chat: Linz Phillips, Sage

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Explores upskilling and diversity in tech
Taught by executives with experience in the tech industry
May be relevant for those interested in career development and diversity in the tech industry
May be limited in scope, focusing primarily on conversation rather than practical skills or knowledge

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Fireside Chat: Linz Phillips, Sage with these activities:
Practice communication skills
Enhance your ability to communicate effectively, a crucial skill for marketers.
Browse courses on Communication Skills
Show steps
  • Join a public speaking group or take a course
  • Practice active listening and ask clarifying questions
  • Role-play different communication scenarios
Review key marketing concepts
Build a solid foundation for the course by examining past materials on basic marketing principles.
Show steps
  • Review notes, textbooks, and other readings from previous marketing courses
  • Summarize key concepts and principles in your own words
  • Answer practice questions or take mock quizzes to test your understanding
  • Identify areas where you need additional clarification or support
Learn about Pluralsight's features
Enhance your understanding of the course platform by exploring its capabilities.
Show steps
  • Follow Pluralsight's introductory tutorials
  • Explore the course library and find additional resources related to marketing
  • Familiarize yourself with the discussion forums and Q&A sections
Four other activities
Expand to see all activities and additional details
Show all seven activities
Develop a marketing plan
Apply your knowledge to a practical scenario by creating a comprehensive marketing plan.
Show steps
  • Choose a target audience and define marketing goals
  • Conduct market research to gather insights
  • Develop marketing strategies and tactics
  • Create a marketing budget and timeline
  • Track and evaluate the effectiveness of your plan
Record a presentation on a marketing topic
Strengthen your understanding by presenting a topic to an audience.
Show steps
  • Select a relevant marketing topic and research it thoroughly
  • Develop a clear and engaging presentation outline
  • Practice your presentation and gather feedback
  • Record and share your presentation
Attend industry webinars and conferences
Expand your industry knowledge and connect with professionals by attending virtual events.
Show steps
  • Identify and register for webinars and conferences related to marketing
  • Actively participate in discussions and ask questions
  • Connect with speakers and attendees to expand your professional network
Analyze a real-world marketing campaign
Gain practical insights by dissecting a marketing campaign and evaluating its effectiveness.
Show steps
  • Select a successful or failed marketing campaign
  • Gather data and information on the campaign's objectives, strategies, and results
  • Identify the key factors that contributed to its success or failure
  • Prepare a detailed report and share your findings

Career center

Learners who complete Fireside Chat: Linz Phillips, Sage will develop knowledge and skills that may be useful to these careers:
Chief Diversity Officer
A Chief Diversity Officer is responsible for developing and implementing diversity and inclusion initiatives across the organization. They work with leaders at all levels to create a more inclusive workplace. This course may be helpful for Chief Diversity Officers who want to learn about upskilling a growing workforce, diversity in the tech industry, and more.
Chief Marketing Officer
A Chief Marketing Officer is a high-ranking executive responsible for developing and executing the company's marketing strategies. They oversee all aspects of marketing, including branding, advertising, public relations, and customer relationship management. This course may be useful for Chief Marketing Officers who want to gain insights into upskilling a growing workforce, diversity in the tech industry, and more.
Diversity and Inclusion Manager
A Diversity and Inclusion Manager is responsible for developing and implementing diversity and inclusion initiatives within a specific department or team. They work with employees to create a more inclusive workplace. This course may be helpful for Diversity and Inclusion Managers who want to learn about upskilling a growing workforce, diversity in the tech industry, and more.
Director of Product Management
A Director of Product Management is responsible for managing the development and launch of new products and services. They work with engineers, designers, and marketing teams to ensure that new products meet the needs of customers. This course may be helpful for Directors of Product Management who want to learn about upskilling a growing workforce, diversity in the tech industry, and more.
Executive Vice President
An Executive Vice President is a senior executive who reports directly to the CEO. They are responsible for overseeing a specific area of the company's operations, such as finance, marketing, or sales. This course may be useful for Executive Vice Presidents who want to learn about upskilling a growing workforce, diversity in the tech industry, and more.
Marketing Manager
A Marketing Manager is responsible for developing and executing marketing campaigns. They work with sales teams to generate leads and close deals. This course may be helpful for Marketing Managers who want to learn about upskilling a growing workforce, diversity in the tech industry, and more.
Vice President of Product Development
A Vice President of Product Development is responsible for overseeing the development of new products and services. They work with engineers, designers, and marketing teams to bring new products to market. This course may be helpful for Vice Presidents of Product Development who want to learn about upskilling a growing workforce, diversity in the tech industry, and more.
Sales Manager
A Sales Manager is responsible for leading a team of sales representatives. They develop sales strategies and work with customers to close deals. This course may be helpful for Sales Managers who want to learn about upskilling a growing workforce, diversity in the tech industry, and more.
Product Manager
A Product Manager is responsible for managing the development and launch of new products and services. They work with engineers, designers, and marketing teams to ensure that new products meet the needs of customers. This course may be helpful for Product Managers who want to learn about upskilling a growing workforce, diversity in the tech industry, and more.
Compensation and Benefits Manager
A Compensation and Benefits Manager is responsible for developing and administering compensation and benefits programs. They work with employees and leaders to ensure that compensation and benefits are competitive and meet the needs of the organization. This course may be useful for Compensation and Benefits Managers who want to learn about upskilling a growing workforce, diversity in the tech industry, and more.
Training and Development Manager
A Training and Development Manager is responsible for developing and delivering training programs for employees. They work with leaders at all levels to identify training needs and develop programs that meet the needs of the organization. This course may be useful for Training and Development Managers who want to learn about upskilling a growing workforce, diversity in the tech industry, and more.
Human Resources Manager
A Human Resources Manager is responsible for overseeing all aspects of human resources, including recruiting, hiring, training, and development. They work with employees at all levels to create a positive and productive work environment. This course may be useful for Human Resources Managers who want to learn about upskilling a growing workforce, diversity in the tech industry, and more.
Employee Relations Manager
An Employee Relations Manager is responsible for resolving employee issues and disputes. They work with employees and managers to create a positive and productive work environment. This course may be useful for Employee Relations Managers who want to learn about upskilling a growing workforce, diversity in the tech industry, and more.
Recruiting Manager
A Recruiting Manager is responsible for overseeing all aspects of recruiting, including sourcing, screening, and hiring. They work with hiring managers to identify talent needs and develop recruiting strategies. This course may be useful for Recruiting Managers who want to learn about upskilling a growing workforce, diversity in the tech industry, and more.
Career Counselor
A Career Counselor helps individuals make informed decisions about their careers. They provide guidance on career options, job search strategies, and resume writing. This course may be useful for Career Counselors who want to learn about upskilling a growing workforce, diversity in the tech industry, and more.

Reading list

We've selected 15 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Fireside Chat: Linz Phillips, Sage.
Provides a framework for developing and testing new products and services. It valuable resource for anyone who wants to learn more about the lean startup methodology.
Provides a practical guide to getting your startup off the ground. It covers topics such as customer development, marketing, and fundraising.
Explains why large companies often fail to innovate. It provides a framework for understanding the challenges of innovation and how to overcome them.
Provides a simple framework for developing good strategy. It valuable resource for anyone who wants to learn more about strategic planning.
Provides a behind-the-scenes look at the challenges of running a startup. It valuable resource for anyone who wants to learn more about the realities of entrepreneurship.
Provides a unique perspective on innovation and entrepreneurship. It valuable resource for anyone who wants to learn more about how to create truly original products and services.
This ancient Chinese military treatise provides timeless insights into strategy and leadership. It valuable resource for anyone who wants to learn more about the principles of success.
This classic political treatise provides a cynical but insightful look at the nature of power. It valuable resource for anyone who wants to learn more about the realities of politics.
This self-help book provides a practical guide to personal and professional success. It valuable resource for anyone who wants to learn more about how to achieve their goals.
Challenges the traditional view of extroverts as being more successful than introverts. It provides insights into the power of introversion and how to leverage it for success.
Explores the power of vulnerability and how it can lead to greater success and happiness. It valuable resource for anyone who wants to learn more about how to overcome their fears and embrace their full potential.
Provides a philosophical and psychological perspective on the meaning of life. It valuable resource for anyone who is struggling with existential questions or who wants to learn more about the human condition.
Provides a sweeping history of humankind from the Stone Age to the present day. It valuable resource for anyone who wants to learn more about the evolution of our species and the challenges we face today.
Provides a practical guide to finding happiness and fulfillment. It valuable resource for anyone who is looking to improve their life in a meaningful way.

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