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Dr Matthew Harris

This course focuses on the factors involved in the adoption of innovation - features, organizations, country of origin, cognitive, normative and affective aspects, change agents. Using real-world health innovations, you'll assess what impacts their scaleability to new contexts, how organizational and human characteristics affect adoption, to what extent diffusion of an innovation is influenced by unconscious bias. You'll also delve into the process of adopting an innovation within a clinical setting and why it's so important to know who your 'change agents' are. As started in the second course of this specialisation, Healthcare Entrepreneurship: Taking Ideas to Market, you'll revisit the skill of pitching, exploring why and how to adapt pitches depending on your audience.

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This course focuses on the factors involved in the adoption of innovation - features, organizations, country of origin, cognitive, normative and affective aspects, change agents. Using real-world health innovations, you'll assess what impacts their scaleability to new contexts, how organizational and human characteristics affect adoption, to what extent diffusion of an innovation is influenced by unconscious bias. You'll also delve into the process of adopting an innovation within a clinical setting and why it's so important to know who your 'change agents' are. As started in the second course of this specialisation, Healthcare Entrepreneurship: Taking Ideas to Market, you'll revisit the skill of pitching, exploring why and how to adapt pitches depending on your audience.

By the end of this course, you'll feel able to judge the success of innovation projects; analyse how organizational structure, culture and resources are key in adoption; make recommendations for adoption in relation to organizational contexts; demonstrate how cognitive, normative and affective aspects can influence perception regarding an innovation's attractiveness and scaleability; and apply persuasive techniques to connect to audiences involved in the process of innovation scaling and adoption.

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What's inside

Syllabus

HOW TO IDENTIFY A SUCCESSFUL INNOVATION
You will learn about the key features of an innovation which affect its adoption and assess this by drawing on two real-world innovations (robotic surgery and community health workers in Brazil).
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ORGANISATIONAL AND HUMAN FACTORS THAT AFFECT ADOPTION OF AN INNOVATION
You will learn about the features of an organisation as well as the human characteristics that affect an innovation's adoption.
COUNTRY OF ORIGIN AND HOW IT AFFECTS INNOVATION DIFFUSION
You will learn about Country of Origin affects and how cognitive, normative and affective aspects can affect the diffusion of an innovation including unconscious bias.
IDENTIFYING THE END USER AND SECURING ENGAGEMENT
You will learn about the process of adopting an innovation within a clinical setting, including identifying who the change agents are and how you would adapt a pitch based upon your audience.

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Explores various factors that influence the adoption of innovations, making it relevant for professionals in healthcare and related fields
Involves real-world health innovations as case studies, providing practical insights for healthcare professionals
Covers organizational and human factors affecting adoption, catering to those interested in organizational dynamics and change management
Examines the impact of country of origin on innovation diffusion, beneficial for those involved in international healthcare or global health initiatives
Discusses cognitive, normative, and affective aspects of innovation adoption, relevant for behavioral scientists and those interested in human psychology
Provides guidance on identifying change agents and adapting pitches for different audiences, valuable for professionals seeking to promote innovation adoption

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Reviews summary

Healthcare innovation success

Learners say healthcare innovation is a good course. Reviews are largely positive with learners finding value in the engaging assignments and informative lectures. Many also appreciate that the material is timely and relevant to their work.
Content is engaging
"The materials are very good and easy to follow."
Timely and relevant
"The Course is Timely and Informative."
"relevant to their work"
Some discussion boards are empty
"most of discussion are empty"

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Healthcare Innovation: What Does Success Look Like and How to Achieve It? with these activities:
Attend an Innovation Workshop or Conference
Attending an innovation workshop or conference will expose you to new ideas, best practices, and networking opportunities related to healthcare innovation.
Show steps
  • Research and identify relevant workshops or conferences
  • Register and attend the event
  • Actively participate in sessions and engage with speakers and attendees
Explore Health Innovation Case Studies
Examining real-world examples of health innovations will provide you with insights into the factors that influence their adoption and scalability.
Browse courses on Health Innovation
Show steps
  • Read articles and case studies on successful and unsuccessful health innovations
  • Analyze the strategies used to promote and implement these innovations
  • Identify commonalities and differences between successful and unsuccessful cases
Analyze Organizational Culture and Structure
Assessing organizational culture and structure will enhance your understanding of how these factors impact the adoption of innovations.
Browse courses on Organizational Culture
Show steps
  • Review the organizational culture and structure of different healthcare organizations
  • Identify key characteristics that influence innovation adoption
  • Analyze case studies to understand how organizational culture and structure affect the success or failure of innovations
Four other activities
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Show all seven activities
Identify Change Agents in Healthcare Settings
Identifying and understanding the role of change agents in healthcare settings will improve your ability to facilitate the adoption of innovations.
Browse courses on Healthcare Innovation
Show steps
  • Review the characteristics and qualities of effective change agents
  • Identify potential change agents within healthcare organizations
  • Develop strategies to engage and empower change agents
Practice Cognitive Bias Assessments
Practice identifying and understanding various cognitive biases will improve your ability to recognize and mitigate their effects on innovation adoption decisions.
Browse courses on Cognitive Bias
Show steps
  • Take online cognitive bias tests to assess your own biases
  • Review case studies or real-world examples of cognitive bias in innovation adoption
  • Identify and analyze cognitive biases in your own thinking and decision-making processes
Develop a Pitch for an Innovative Health Solution
Creating a pitch for a health innovation will allow you to apply the knowledge and skills gained in the course to a practical scenario.
Browse courses on Health Innovation
Show steps
  • Identify a health problem and develop an innovative solution
  • Research the target audience and their needs
  • Craft a compelling pitch that highlights the benefits and value of your solution
Develop a Plan for Implementing an Innovation in a Healthcare Setting
Creating a plan for implementing an innovation in a healthcare setting will provide you with a roadmap for successfully introducing and scaling your innovation.
Browse courses on Healthcare Innovation
Show steps
  • Identify the target healthcare setting and specific innovation to be implemented
  • Conduct a needs assessment and gather stakeholder input
  • Develop a detailed plan outlining the implementation process, timeline, and resources required

Career center

Learners who complete Healthcare Innovation: What Does Success Look Like and How to Achieve It? will develop knowledge and skills that may be useful to these careers:
Epidemiologist
An Epidemiologist investigates the causes of disease and other health problems. They work with healthcare professionals and public health officials to develop and implement strategies to prevent and control disease. This course may be particularly useful for Epidemiologists as it focuses on how organizational structure, culture, and resources can affect the adoption of an innovation.
Healthcare Project Manager
A Healthcare Project Manager plans, executes, and closes healthcare projects. They are responsible for ensuring that projects are completed on time, within budget, and to the required quality standards. This course may be particularly useful for Healthcare Project Managers as it focuses on how organizational structure, culture, and resources can affect the adoption of innovation.
Clinical Research Coordinator
A Clinical Research Coordinator is responsible for the day-to-day management of clinical research studies. They work with researchers to ensure that studies are conducted in accordance with Good Clinical Practice guidelines. This course may be particularly useful for Clinical Research Coordinators as it focuses on how organizational structure, culture, and resources can affect the adoption of an innovation.
Quality Improvement Manager
A Quality Improvement Manager is responsible for improving the quality of healthcare services. They work with healthcare professionals to identify areas for improvement and implement new processes and procedures. This course may be particularly useful for Quality Improvement Managers as it focuses on how organizational structure, culture, and resources can affect the adoption of an innovation.
Healthcare Marketing Manager
A Healthcare Marketing Manager develops and implements marketing campaigns for healthcare products and services. They are responsible for creating awareness of new innovations and persuading customers to adopt them. This course may be particularly useful for Healthcare Marketing Managers as it focuses on how to identify a successful innovation and how to adapt a pitch based upon an audience.
Regulatory Affairs Manager
A Regulatory Affairs Manager is responsible for ensuring that healthcare products and services meet all regulatory requirements. They work with government agencies to ensure that products are safe and effective. This course may be particularly useful for Regulatory Affairs Managers as it focuses on how organizational structure, culture, and resources can affect the adoption of an innovation.
Pharmacist
A Pharmacist dispenses medications and provides counseling to patients on how to use them safely and effectively. They work with healthcare professionals to ensure that patients receive the best possible care. This course may be particularly useful for Pharmacists as it focuses on how organizational structure, culture, and resources can affect the adoption of an innovation in a clinical setting.
Social Worker
A Social Worker helps people navigate the healthcare system and access the resources they need. They work with individuals, families, and communities to improve their health and well-being. This course may be particularly useful for Social Workers as it focuses on how organizational structure, culture, and resources can affect the adoption of an innovation.
Healthcare Administrator
A Healthcare Administrator plans, directs, and coordinates the delivery of healthcare services. They are responsible for ensuring that the organization runs smoothly and efficiently and that patients receive the best possible care. This course may be particularly useful for Healthcare Administrators as it focuses on how organizational structure, culture, and resources can affect the adoption of innovation in a clinical setting.
Physician Executive
A Physician Executive is a physician who has also completed an MBA or other business degree. They are responsible for the clinical and business aspects of a healthcare organization. This course may be particularly useful for Physician Executives as it focuses on how organizational structure, culture, and resources can affect the adoption of an innovation.
Sales Representative
A Sales Representative sells healthcare products and services. They work with healthcare professionals to identify their needs and recommend the best products and services for them. This course may be particularly useful for Sales Representatives as it focuses on how to identify a successful innovation and how to adapt a pitch based upon an audience.
Medical Affairs Manager
A Medical Affairs Manager is responsible for the scientific and medical aspects of a healthcare product or service. They work with healthcare professionals to ensure that the product or service is safe and effective. This course may be particularly useful for Medical Affairs Managers as it focuses on how organizational structure, culture, and resources affect the adoption of an innovation in a clinical setting.
Innovation Consultant
An Innovation Consultant helps organizations develop and implement new products, processes, and services. They are often involved in all phases of innovation, from identifying a problem to finding a solution to evaluating its success. This course may be useful for those who wish to pursue this career as it focuses on evaluating an innovation's success and how an organization's structure, culture, and other factors can influence adoption.
Health Policy Analyst
A Health Policy Analyst researches, analyzes, and develops policies that affect the healthcare system. They may work for government agencies, think tanks, or advocacy groups. This course may be useful for those who wish to pursue this career as it focuses on how organizational structure, culture, and resources can affect the adoption of innovation.
Data Scientist
A Data Scientist uses their knowledge of math, statistics, and computer science to solve complex problems that other roles may struggle to solve. Data Scientists may be part of all phases of innovation, from identifying a problem to finding a solution to evaluating its success. This course may be useful for those who wish to pursue this career as it focuses on evaluating an innovation's success and how an organization's structure, culture, and other factors can influence adoption.

Reading list

We've selected 12 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Healthcare Innovation: What Does Success Look Like and How to Achieve It?.
Provides a practical framework for fostering innovation within organizations, and is useful for understanding the organizational factors that can affect the adoption of healthcare innovations.
This practical guide to the Lean Startup methodology provides valuable insights into the process of developing and validating new healthcare innovations.
A foundational work in healthcare quality, this book provides a comprehensive framework for understanding and improving the quality of healthcare.
Provides a comprehensive overview of the social determinants of health, which can provide context for healthcare innovation and its role in addressing health disparities.
Provides a practical guide to using design thinking principles to innovate in the healthcare sector, and is useful for understanding the human-centered approach to healthcare innovation.
Provides an overview of the digital health revolution and its impact on healthcare innovation, and is useful for understanding the role of technology in transforming healthcare.
Provides a practical guide to using the innovator's method to innovate in any industry, including healthcare.
Provides a comprehensive overview of the healthcare innovation process, and is useful for understanding the challenges and opportunities facing healthcare innovation.
This classic work on innovation management examines the challenges faced by large organizations in adopting new technologies, providing insights into the process of innovation adoption.
Explores the concept of 'pull' in innovation and provides insights into how to create and nurture customer-driven innovation.

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