Local Business Lead Generation Strategies to Use

How many local business leads will you get from the lead generation strategies we cover here? It's a fair question and as the answer will be different for everyone, we'll look at the factors that will make the different, knowing your business numbers and the importance of matching the right strategy to the unique local business at hand.

Lead generation strategies for local businesses don't work in isolation. When done correctly, the local business receives maximum benefit when the strategies work together and / or build off of one another. As we go through the course, we'll talk about how we can easily and with little extra effort tie many of the strategies to other strategies that will only enhance the results (more leads!).

None of these strategies will work well if this one piece isn't in place yet. Make sure the business starts here.

What is the lifetime value of customers / clients / patients? What problem is the business (product or service) solving for them? These are just some of the questions a local business needs to be able to answer before starting with these local business lead generation strategies. Let's explore what else needs to be known beforehand.

It's not about using all of the strategies. Success comes from identifying which strategies will have the biggest impact (and then of course implementing on those select few).

Let's look at how to select the right strategies in a way you don’t become overwhelmed so you can consistently implement and see results.

It makes the most sense to start with the strategy that is going to help you close the most sales in the least amount of time. Of all the local business lead generation strategies, this is where you should start.

Later in the course, we're going to look at actual local business examples to see how we would start looking at strategies for those business. Here we're going to see how to take a closer look at the business at hand.

Some local business lead generation strategies will work now in the short term while others will start yielding results in the long term. This is one of the longer term strategies that almost all local businesses should consider. We'll even talk about how there are still some short term wins that can often be found here.

There are many unique and even fun ways a business can become more known locally. Here we'll look at those options so you can evaluate what the business is currently doing (or not doing!).

If someone offered a business owner a free sales person that would work on autopilot, they'd take it. This strategy is one of those strategies that can (and should be!) automated so it works to generate leads, keep them warm and lead them towards becoming a paying customer even when the business owner (or team) is actively engaged with that lead.

How can you rapidly increase the businesses visibility and grow the audience without spending a lot of money? This is an excellent way that can work as a one-time arrangement or on an ongoing basis.

Sales take longer one person at a time. This is a good option for getting in front of multiple leads at once.

This strategy can be as simple to implement as just asking a question.

It can be easily argued that spending some time here (and even working to automate this process) will pay off as it encourages potential customers to become paying customers without you having to "sell" them.

While buying leads is a quick way to spend a lot of money and not always have much to show for it, let's look at some alternatives the business owner has much more control of and will see more targeted leads from.

How a little something can go a long way and increase sales.

By providing value upfront, it can lead to more (and in some cases bigger) sales.

A lot of businesses are already using this strategy but they're not often getting the most results from it. Let's be intentional and take a closer look at what is being done well and not so well so the business can get more leads from their efforts.

There are different types of customers and it can work well to make sure you're putting different offers in front of different types of customers.

This strategy can be a lot of fun for both the business, the current customers and potential customers. Plus, it's a great way to get in front of a lot of targeted leads (when done as we discuss of course) and works well in combination with other strategies we cover here.

Different types of customers require different types of offers. What is the business doing to appeal to these different audiences?

There are so many uses for incorporating this into a local business' lead generation strategy. It can also be combined with many other strategies. All this and yet many local businesses aren't doing this.

Once a potential customers leads, that's usually the end of it. With not much extra effort you can bring those potential customers back and hopefully turn them into paying customers. Add in some automation and this is a very attractive strategy.

Is the business showing appreciation for the most loyal customers? Doing so is a great way to keep them coming back and that of course, increases revenue.

These days too many people are looking for the next "best" lead generation strategy and they forget all about the old fashioned ways. Yet adding a mix of this end is actually what can make the business stand off and that will pay off nicely.

Even "un-fun" businesses can be fun. How can the business incorporate something unique to make the business stand out and let a bit of the marketing handle itself? Let's look at some examples.

A business owner can only handle so many tasks which is why when there are marketing strategies that can be partially or fully automated, the opportunity should be taken advantage of. Here we'll explore several marketing tasks that can be automated to help produce more local business leads.

Let's pull all these strategies together by stepping back and looking at some actual local business sites to see where we should start with these businesses and what the next steps could be to help them generate more leads.

While you shouldn't act on all the strategies now, let's look at a few things to keep in mind when considering the future of the business so you can set the business up for success regardless of which direction they decide to go in the future.

As said at the very beginning, the purpose of this course isn't to learn about the theory of local business lead generation. The goal here is to walk away with specific action steps you can take and immediately implement for the business you are working with to help them generate more targeted, local leads. Let's look at what your next steps should be as you wrap up here.