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Omodiaogbe Samuel
By the end of this guided project, you will be able to use the Innovator’s Canvas to test your startup business model hypothesis. The Innovator’s Canvas is a business model validation tool that help entrepreneurs to test their business idea assumptions. The Canvas is divided into six major components: customer/problem, solution, channel, support structure, economic model, and market environment. The goal of the Canvas is not just to provide an analytical tool, but to provide a systematic process by which business models can be documented, tested and iteratively created until you have achieved either fast/cheap failure or success
Read more
By the end of this guided project, you will be able to use the Innovator’s Canvas to test your startup business model hypothesis. The Innovator’s Canvas is a business model validation tool that help entrepreneurs to test their business idea assumptions. The Canvas is divided into six major components: customer/problem, solution, channel, support structure, economic model, and market environment. The goal of the Canvas is not just to provide an analytical tool, but to provide a systematic process by which business models can be documented, tested and iteratively created until you have achieved either fast/cheap failure or success
Read more
By the end of this guided project, you will be able to use the Innovator’s Canvas to test your startup business model hypothesis. The Innovator’s Canvas is a business model validation tool that help entrepreneurs to test their business idea assumptions. The Canvas is divided into six major components: customer/problem, solution, channel, support structure, economic model, and market environment. The goal of the Canvas is not just to provide an analytical tool, but to provide a systematic process by which business models can be documented, tested and iteratively created until you have achieved either fast/cheap failure or success
For us to practically demonstrate how the model works, we will use a spreadsheet to analyze a startup Social Venture. Examples from the case study would empower you to use the model to analyze your startup idea or any other company of your choice. The Innovator’s Canvas is entrepreneur-focused, but equally useful for everyone involved in introducing a new product or idea to the market. At the end of the project, you will be able to use the Canvas to brainstorm possible business models, prioritize where to start, and track ongoing learning
Register for this course and see more details by visiting:
OpenCourser.com/course/rqv6v7/validating
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What's inside
Syllabus
Project Overview
By the end of this guided project, you will be able to use the Innovator’s Canvas to test your startup business model hypothesis. The Innovator’s Canvas is a business model validation tool that help entrepreneurs to test their business idea assumptions. The Canvas is divided into six major components: customer/problem, solution, channel, support structure, economic model, and market environment. The goal of the Canvas is not just to provide an analytical tool, but to provide a systematic process by which business models can be documented, tested and iteratively created until you have achieved either fast/cheap failure or success
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Useful for refining startup ideas and business models during the creation phase of a venture
Applies the Innovator's Canvas - a systematic process for documenting, testing, and iteratively creating business models
Project-based learning opportunity to test a startup business model hypothesis
Suitable for entrepreneurs and those involved in introducing new products or ideas to the market
Save this course
Save Validating Your Business Model with Innovator’s Canvas to your list so you can find it easily later:
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Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Validating Your Business Model with Innovator’s Canvas with these
activities:
Review Business Model Generation
Show steps
Review this influential book to gain a comprehensive understanding of business model development and validation, which will complement the course content on the Innovator's Canvas.
View
The Invincible Company: How to Constantly...
on Amazon
Show steps
-
Read chapters 1-5
-
Summarize key concepts and tools
Explore Canvas-Related Online Tutorials
Show steps
Supplement your learning by exploring online tutorials and resources that provide guided instruction on using the Innovator's Canvas effectively, enhancing your comprehension.
Show steps
-
Identify relevant online tutorials
-
Complete at least two tutorials
-
Take notes and summarize key takeaways
Compile Canvas Resources
Show steps
Build a reference compilation of resources related to the Innovator's Canvas to strengthen your understanding of key concepts.
Show steps
-
Gather resources
-
Organize resources into categories based on Canvas components
-
Annotate and summarize key points from each resource
Four other activities
Expand to see all activities and additional details
Show all seven activities
Apply Innovator's Canvas to Real-World Scenarios
Show steps
Engage in hands-on exercises that challenge you to apply the Innovator's Canvas to analyze and validate startup business models, solidifying your understanding of its practical applications.
Show steps
-
Select a few real-world startup case studies
-
Use the Innovator's Canvas to analyze each case study
-
Discuss your findings and analysis with peers or mentors
Develop a Blog Post or Article on the Innovator's Canvas
Show steps
Enhance your understanding by teaching others through creating a blog post or article that provides a comprehensive overview or case study of the Innovator's Canvas, reinforcing your knowledge and sharing insights with the broader community.
Show steps
-
Choose a specific aspect or case study related to the Innovator's Canvas
-
Research and gather relevant information
-
Write and publish your blog post or article
Attend Startup Meetups and Events
Show steps
Engage with entrepreneurs and professionals in the startup ecosystem to gain insights and exchange ideas related to business model development and validation, expanding your knowledge beyond the classroom.
Show steps
-
Research upcoming startup meetups and events
-
Attend at least two events
-
Connect with attendees and learn about their experiences
Participate in Innovation Workshops
Show steps
Expand your knowledge and skills by attending workshops focused on innovation and business model development, gaining practical insights from experts and industry professionals.
Show steps
-
Identify relevant innovation workshops
-
Participate in at least one workshop
-
Engage with workshop leaders and participants
Review Business Model Generation
Show steps
Review this influential book to gain a comprehensive understanding of business model development and validation, which will complement the course content on the Innovator's Canvas.
View
The Invincible Company: How to Constantly...
on Amazon
Show steps
Show steps
Show steps
- Read chapters 1-5
- Summarize key concepts and tools
Explore Canvas-Related Online Tutorials
Show steps
Supplement your learning by exploring online tutorials and resources that provide guided instruction on using the Innovator's Canvas effectively, enhancing your comprehension.
Show steps
Show steps
Show steps
- Identify relevant online tutorials
- Complete at least two tutorials
- Take notes and summarize key takeaways
Compile Canvas Resources
Show steps
Build a reference compilation of resources related to the Innovator's Canvas to strengthen your understanding of key concepts.
Show steps
Show steps
Show steps
- Gather resources
- Organize resources into categories based on Canvas components
- Annotate and summarize key points from each resource
Four other activities
Expand to see all activities and additional details
Show all seven activities
Apply Innovator's Canvas to Real-World Scenarios
Show steps
Engage in hands-on exercises that challenge you to apply the Innovator's Canvas to analyze and validate startup business models, solidifying your understanding of its practical applications.
Show steps
Show steps
Show steps
- Select a few real-world startup case studies
- Use the Innovator's Canvas to analyze each case study
- Discuss your findings and analysis with peers or mentors
Develop a Blog Post or Article on the Innovator's Canvas
Show steps
Enhance your understanding by teaching others through creating a blog post or article that provides a comprehensive overview or case study of the Innovator's Canvas, reinforcing your knowledge and sharing insights with the broader community.
Show steps
Show steps
Show steps
- Choose a specific aspect or case study related to the Innovator's Canvas
- Research and gather relevant information
- Write and publish your blog post or article
Attend Startup Meetups and Events
Show steps
Engage with entrepreneurs and professionals in the startup ecosystem to gain insights and exchange ideas related to business model development and validation, expanding your knowledge beyond the classroom.
Show steps
Show steps
Show steps
- Research upcoming startup meetups and events
- Attend at least two events
- Connect with attendees and learn about their experiences
Participate in Innovation Workshops
Show steps
Expand your knowledge and skills by attending workshops focused on innovation and business model development, gaining practical insights from experts and industry professionals.
Show steps
Show steps
Show steps
- Identify relevant innovation workshops
- Participate in at least one workshop
- Engage with workshop leaders and participants
Career center
Learners who complete Validating Your Business Model with Innovator’s Canvas will develop knowledge and skills
that may be useful to these careers:
Strategy Consultant
Strategy Consultant
Help organizations develop and implement strategies for growth. Strategy consultants work with clients to identify opportunities, develop plans, and execute strategies. This course will provide you with a deep understanding of business models and how they affect strategy, which is essential for success in strategy consulting. It will also help you develop the analytical, problem-solving, and communication skills that are essential for the role.
Venture Capitalist
Venture Capitalist
Invest in early-stage businesses with high growth potential. Venture capitalists provide funding and support to entrepreneurs who are building new businesses. This course will provide you with a deep understanding of business models and how they affect investment decisions, which is essential for success in venture capital. It will also help you develop the analytical, communication, and interpersonal skills that are essential for the role.
Entrepreneur
Entrepreneur
Start and run your own business. Entrepreneurs develop new products and services, and take on the risks and rewards of bringing them to market. This course will provide you with the tools and knowledge you need to develop and validate your business model, which is essential for success as an entrepreneur. It will also help you develop the skills and mindset you need to succeed in the competitive world of business.
Market Researcher
Market Researcher
Conduct research to understand consumer behavior and market trends. Market researchers help businesses make informed decisions about product development, marketing, and pricing. This course will provide you with a framework for thinking about business models and how they affect customer behavior, which is essential for success in market research. It will also help you develop the analytical, research, and communication skills that are essential for the role.
Management Consultant
Management Consultant
Help organizations solve problems and improve performance, with a focus on strategy, operations, and technology. Management consultants work with a wide range of clients to develop solutions that meet their specific needs. This course will provide you with a systematic process for testing and validating business models, which is essential for developing effective solutions. It will also help you develop the problem-solving, critical thinking, and communication skills that are essential for the role.
Project Manager
Project Manager
Plan, execute, and deliver projects on time and within budget. Project managers work with a team of stakeholders to achieve specific goals and objectives. This course will provide you with a systematic process for testing and validating business models, which is essential for managing projects effectively. It will also help you develop the problem-solving, critical thinking, and communication skills that are essential for the role.
Business Analyst
Business Analyst
Help organizations use data to make better decisions. Business analysts work with key stakeholders to identify needs and develop solutions using technology. This course will provide you with a framework for thinking about business models, which is essential for understanding how businesses operate and how to make them more successful. It will also help you develop analytical skills that are essential for the role, such as the ability to gather, interpret, and present data.
Financial Analyst
Financial Analyst
Analyze financial data and make recommendations for investments. Financial analysts help businesses and investors make sound financial decisions. This course will provide you with a framework for thinking about business models and how they affect financial performance, which is essential for success in financial analysis. It will also help you develop the analytical and problem-solving skills that are essential for the role.
Product Manager
Product Manager
Develop and manage new products and services. Product managers work with a cross-functional team to bring new products to market, from ideation to launch. This course will provide you with a framework for thinking about business models and how they affect product development, which is essential for success in product management. It will also help you develop the analytical, problem-solving, and communication skills that are essential for the role.
Consultant
Consultant
Help organizations solve problems and improve performance. Consultants work on a wide range of projects, from developing new strategies to improving operations to implementing technology solutions. This course will provide you with a systematic process for testing and validating business models, which is essential for success in consulting. It will also help you develop problem-solving and critical thinking skills that are essential for the role.
Investment Banker
Investment Banker
Help companies raise capital and make mergers and acquisitions. Investment bankers work with a wide range of clients, from start-ups to large corporations. This course will provide you with a deep understanding of business models and how they affect investment decisions, which is essential for success in investment banking. It will also help you develop the analytical, communication, and interpersonal skills that are essential for the role.
Marketing Manager
Marketing Manager
Develop and execute marketing campaigns to promote products and services. Marketing managers work with a variety of stakeholders to create and implement marketing strategies. This course will provide you with a framework for thinking about business models and how they affect marketing strategy, which is essential for success in the role. It will also help you develop the analytical, communication, and interpersonal skills that are essential for the role.
Business Development Manager
Business Development Manager
Identify and develop new business opportunities for organizations. Business development managers work with a variety of stakeholders to build relationships and generate revenue. This course will provide you with a framework for thinking about business models and how they affect business development strategy, which is essential for success in the role. It will also help you develop the analytical, communication, and negotiation skills that are essential for the role.
Sales Manager
Sales Manager
Lead and motivate a sales team to achieve revenue targets. Sales managers work with a variety of stakeholders to develop and implement sales strategies. This course will provide you with a framework for thinking about business models and how they affect sales strategy, which is essential for success in the role. It will also help you develop the analytical, communication, and leadership skills that are essential for the role.
Data Scientist
Data Scientist
Develop and use data-driven models to solve business problems. Data scientists work with a variety of data sources to extract insights and make predictions. This course will provide you with a framework for thinking about business models and how they affect data analysis, which is essential for success in data science. It will also help you develop the analytical, programming, and communication skills that are essential for the role.
For more career information including salaries, visit:
OpenCourser.com/course/rqv6v7/validating
Reading list
We've selected 15 books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Validating Your Business Model with Innovator’s Canvas.
This classic work on innovation provides a valuable framework for understanding how and why businesses fail to innovate.
Save
This clear and concise guide to strategy development is essential reading for anyone who wants to launch a successful startup.
This brutally honest memoir provides valuable lessons for entrepreneurs about the challenges of building and scaling a company.
Save
This practical guide to building a customer base is essential reading for any startup.
This hands-on guide provides a step-by-step process for developing and validating your business model.
Save
This comprehensive guide to venture capital is essential reading for anyone who wants to raise funding for their startup.
This step-by-step guide to launching a startup must-read for any aspiring entrepreneur.
Save
This novel about a troubled IT project provides valuable insights into the challenges of managing technology and innovation.
This practical guide to building and testing startups provides valuable insights into the importance of experimentation and iteration.
Save
This insightful book explains how habits work and how we can change them.
Save
This fascinating book explores the secrets of successful teams and organizations.
This comprehensive guide to business basics great resource for entrepreneurs who want to learn more about the fundamentals.
This thought-provoking book challenges conventional wisdom about innovation and entrepreneurship.
This classic work on marketing and sales provides insights into the challenges of bringing new products to market.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/rqv6v7/validating
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Effort
2 Hours
Level
Intermediate
Via
Coursera
Institution
Coursera Project Network
Instructor
Omodiaogbe Samuel
Language
English
Good to know
Useful for refining startup ideas and business models during the creation phase of a venture
Applies the Innovator's Canvas - a systematic process for documenting, testing, and iteratively creating business models
Project-based learning opportunity to test a startup business model hypothesis
Suitable for entrepreneurs and those involved in introducing new products or ideas to the market
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