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Diseña la estrategia de lanzamiento de tu producto
Emilio Peña
Emilio Peña
Para aquellos interesados en gestión de productos y desarrollo de productos, este curso explora las complejidades del lanzamiento de un producto en el ámbito digital. Aprenderás sobre la importancia de lanzar productos digitales a través de procesos de mejora continua. Explorarás las diferentes fases y consideraciones involucradas en el lanzamiento, así como la necesidad de trabajo en equipo para potenciar la creatividad y alinear a todos los tomadores de decisiones hacia un objetivo común.
Read more
Para aquellos interesados en gestión de productos y desarrollo de productos, este curso explora las complejidades del lanzamiento de un producto en el ámbito digital. Aprenderás sobre la importancia de lanzar productos digitales a través de procesos de mejora continua. Explorarás las diferentes fases y consideraciones involucradas en el lanzamiento, así como la necesidad de trabajo en equipo para potenciar la creatividad y alinear a todos los tomadores de decisiones hacia un objetivo común.
Read more
Para aquellos interesados en gestión de productos y desarrollo de productos, este curso explora las complejidades del lanzamiento de un producto en el ámbito digital. Aprenderás sobre la importancia de lanzar productos digitales a través de procesos de mejora continua. Explorarás las diferentes fases y consideraciones involucradas en el lanzamiento, así como la necesidad de trabajo en equipo para potenciar la creatividad y alinear a todos los tomadores de decisiones hacia un objetivo común.
Asimismo, comprenderás la importancia de ser flexibles, ágiles y creativos para responder de manera efectiva a los cambios, iteraciones y necesidades de los usuarios. Todo con el objetivo de lanzar un producto exitoso.
Register for this course and see more details by visiting:
OpenCourser.com/course/t21156/disena
What's inside
Syllabus
Diseña la estrategia de lanzamiento de tu producto
En el lanzamiento del producto no hay nada escrito sobre piedra, ni siquiera el producto mismo. En este Bit aprenderás sobre la importancia de lanzar productos digitales siguiendo procesos de mejora constante. Conocerás las diferentes fases y consideraciones que hacen parte del lanzamiento, así como la necesidad de trabajar en equipo para potenciar la creatividad y alinear a todos los tomadores de decisiones hacia el mismo fin. De igual manera, comprenderás la importancia de ser flexibles, rápidos y creativos para responder acertadamente a los cambios e iteraciones y a las necesidades de los usuarios. Todo con el propósito de lanzar un producto exitoso.
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Dirigido a individuos con interés en la gestión y desarrollo de productos, el curso explora la complejidad del lanzamiento de productos digitales
Enfatiza la importancia de los procesos de mejora continua en el lanzamiento de productos digitales
Examina las diversas fases y consideraciones involucradas en el lanzamiento de un producto digital
Subraya la necesidad de trabajo en equipo para alinear a los tomadores de decisiones y potenciar la creatividad
Incide en la importancia de ser flexible y adaptable para responder a los cambios, iteraciones y necesidades de los usuarios
Su objetivo es proporcionar conocimientos y habilidades para lanzar productos digitales exitosos
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Activities
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Diseña la estrategia de lanzamiento de tu producto.
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Career center
Learners who complete Diseña la estrategia de lanzamiento de tu producto will develop knowledge and skills
that may be useful to these careers:
Product Manager
Product Manager
As a Product Manager, you are responsible for the lifecycle of a product, from inception to launch. You will need to have a strong understanding of the market, the customer, and the product itself. This course will help you develop the skills and knowledge you need to be successful in this role. You will learn about the different phases of product development, how to conduct market research, and how to create a successful product launch plan.
Product Marketing Manager
Product Marketing Manager
As a Product Marketing Manager, you are responsible for developing and executing marketing campaigns for new products. You will need to have a strong understanding of the target market, the product, and the marketing channels. This course will help you develop the skills and knowledge you need to be successful in this role. You will learn about the different phases of product marketing, how to develop a marketing plan, and how to measure the success of your campaigns.
Project Manager
Project Manager
As a Project Manager, you are responsible for planning, executing, and closing projects. You will need to have a strong understanding of project management methodologies, the project lifecycle, and the project team. This course will help you develop the skills and knowledge you need to be successful in this role. You will learn about the different phases of project management, how to create a project plan, and how to manage a project team.
Product Development Manager
Product Development Manager
As a Product Development Manager, you are responsible for the development of new products. You will need to have a strong understanding of the product development process, the target market, and the product itself. This course will help you develop the skills and knowledge you need to be successful in this role. You will learn about the different phases of product development, how to manage a product development team, and how to bring a new product to market.
Marketing Manager
Marketing Manager
As a Marketing Manager, you are responsible for developing and executing marketing campaigns. You will need to have a strong understanding of the target market, the marketing channels, and the marketing mix. This course will help you develop the skills and knowledge you need to be successful in this role. You will learn about the different phases of marketing, how to develop a marketing plan, and how to measure the success of your campaigns.
Consultant
Consultant
As a Consultant, you are responsible for providing advice and guidance to clients on a variety of business issues. You will need to have a strong understanding of the business environment, the client's industry, and the client's needs. This course will help you develop the skills and knowledge you need to be successful in this role. You will learn about the different types of consulting, how to develop a consulting proposal, and how to manage a consulting project.
Business Analyst
Business Analyst
As a Business Analyst, you are responsible for analyzing business processes and identifying opportunities for improvement. You will need to have a strong understanding of business analysis techniques, the business environment, and the organization's goals. This course will help you develop the skills and knowledge you need to be successful in this role. You will learn about the different phases of business analysis, how to conduct a business analysis study, and how to develop a business case for improvement.
Sales Manager
Sales Manager
As a Sales Manager, you are responsible for leading and managing a sales team. You will need to have a strong understanding of the sales process, the target market, and the sales team. This course will help you develop the skills and knowledge you need to be successful in this role. You will learn about the different phases of sales management, how to develop a sales plan, and how to motivate and manage a sales team.
Entrepreneur
Entrepreneur
As an Entrepreneur, you are responsible for starting and running your own business. You will need to have a strong understanding of the business environment, the target market, and the product or service you are offering. This course will help you develop the skills and knowledge you need to be successful in this role. You will learn about the different phases of starting a business, how to develop a business plan, and how to raise capital.
Operations Manager
Operations Manager
As an Operations Manager, you are responsible for the day-to-day operations of a business. You will need to have a strong understanding of the business environment, the organization's goals, and the operations team. This course will help you develop the skills and knowledge you need to be successful in this role. You will learn about the different phases of operations management, how to develop an operations plan, and how to manage an operations team.
Financial Analyst
Financial Analyst
As a Financial Analyst, you are responsible for analyzing financial data and making recommendations to clients. You will need to have a strong understanding of financial analysis techniques, the financial markets, and the client's needs. This course will help you develop the skills and knowledge you need to be successful in this role. You will learn about the different types of financial analysis, how to conduct a financial analysis, and how to develop a financial recommendation.
Data Analyst
Data Analyst
As a Data Analyst, you are responsible for collecting, analyzing, and interpreting data. You will need to have a strong understanding of data analysis techniques, the data environment, and the client's needs. This course will help you develop the skills and knowledge you need to be successful in this role. You will learn about the different types of data analysis, how to conduct a data analysis, and how to develop a data visualization.
Web Developer
Web Developer
As a Web Developer, you are responsible for designing, developing, and testing websites. You will need to have a strong understanding of web development principles, the web development process, and the web development environment. This course will help you develop the skills and knowledge you need to be successful in this role. You will learn about the different phases of web development, how to develop a website, and how to test a website.
Software Engineer
Software Engineer
As a Software Engineer, you are responsible for designing, developing, and testing software applications. You will need to have a strong understanding of software engineering principles, the software development process, and the software development environment. This course will help you develop the skills and knowledge you need to be successful in this role. You will learn about the different phases of software engineering, how to develop a software application, and how to test a software application.
Graphic designer
Graphic designer
As a Graphic Designer, you are responsible for creating visual concepts, using computer software or by hand, to communicate ideas that inspire, inform, and captivate consumers. You will need to have a strong understanding of graphic design principles, the graphic design process, and the graphic design environment. This course will help you develop the skills and knowledge you need to be successful in this role. You will learn about the different phases of graphic design, how to develop a graphic design concept, and how to produce a graphic design product.
For more career information including salaries, visit:
OpenCourser.com/course/t21156/disena
Reading list
We've selected 13 books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Diseña la estrategia de lanzamiento de tu producto.
Provides a step-by-step guide to launching a successful product, from ideation to launch. It covers topics such as market research, product development, and marketing.
This classic book explores the challenges that established companies face when innovating. It provides a framework for understanding how to overcome these challenges and launch successful new products.
Provides a roadmap for launching a product to the mainstream market. It covers topics such as targeting the right customers, building a marketing strategy, and managing customer expectations.
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Comprehensive guide to product management. It covers topics such as product strategy, product development, and product marketing.
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Provides a practical guide to getting your product to market. It covers topics such as customer acquisition, marketing, and sales.
Classic in the field of product development. It provides a framework for testing and validating your product ideas before investing in a full-scale launch.
Save
Provides a practical guide to product management. It covers topics such as product strategy, product roadmaps, and product development.
Provides a guide to customer development for product managers. It covers topics such as customer research, market segmentation, and product strategy.
Reference guide for product managers. It covers topics such as product strategy, product development, and product marketing.
Handbook for product managers. It covers topics such as product strategy, product development, and product marketing.
Provides a guide to building a product roadmap. It covers topics such as product strategy, product development, and product marketing.
Provides a guide to user research for product managers. It covers topics such as product strategy, product development, and product marketing.
Save
Provides a guide to agile development for product managers. It covers topics such as product strategy, product development, and product marketing.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/t21156/disena
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Effort
2 horas, 1 semana
Level
Advanced
Via
Coursera
Institution
UBITS
Instructor
Emilio Peña
Language
Español
Transcripts
English
Português
Good to know
Dirigido a individuos con interés en la gestión y desarrollo de productos, el curso explora la complejidad del lanzamiento de productos digitales
Enfatiza la importancia de los procesos de mejora continua en el lanzamiento de productos digitales
Examina las diversas fases y consideraciones involucradas en el lanzamiento de un producto digital
Subraya la necesidad de trabajo en equipo para alinear a los tomadores de decisiones y potenciar la creatividad
Incide en la importancia de ser flexible y adaptable para responder a los cambios, iteraciones y necesidades de los usuarios
Su objetivo es proporcionar conocimientos y habilidades para lanzar productos digitales exitosos
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