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Estrategias Sustentables del Green Marketing
Daniel Bucio Gutiérrez
Daniel Bucio Gutiérrez
Conviértete en el experto que desarrollará un pensamiento analítico del Green Marketing y sus principales herramientas teórico-prácticas para incorporar el medioambiente en las decisiones de mercadotecnia empresarial, despertando un comportamiento socialmente responsable con el medioambiente, de manera que se puedan proponer Estrategias Sustentables de productos ecológicos o servicios ecoamigables enfocados a segmentaciones de consumidores verdes.
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Conviértete en el experto que desarrollará un pensamiento analítico del Green Marketing y sus principales herramientas teórico-prácticas para incorporar el medioambiente en las decisiones de mercadotecnia empresarial, despertando un comportamiento socialmente responsable con el medioambiente, de manera que se puedan proponer Estrategias Sustentables de productos ecológicos o servicios ecoamigables enfocados a segmentaciones de consumidores verdes.
Read more
Conviértete en el experto que desarrollará un pensamiento analítico del Green Marketing y sus principales herramientas teórico-prácticas para incorporar el medioambiente en las decisiones de mercadotecnia empresarial, despertando un comportamiento socialmente responsable con el medioambiente, de manera que se puedan proponer Estrategias Sustentables de productos ecológicos o servicios ecoamigables enfocados a segmentaciones de consumidores verdes.
Intégrate al curso de Estrategias Sustentables del Green Marketing que abordará los antecedentes, evolución, conceptos asociados a la realidad medioambiental y su relación con la planeación estratégica para productos o servicios Eco-friendly; asimismo, el análisis del consumidor socialmente responsable y su relación con los factores de actitud e intención de compra hacia las marcas verdes en el mercado actual.
Register for this course and see more details by visiting:
OpenCourser.com/course/tun9ze/estrategias
What's inside
Learning objectives
- Dominarás el análisis del green marketing como una manera diferente de desarrollar ventaja competitiva sobre las marcas de un mercado en constante cambio.
- Gestionarás las principales herramientas teórico-prácticas del green marketing al incorporar estrategias sustentables en la toma de decisiones empresariales.
- Dominarás el análisis del green marketing como una manera diferente de desarrollar ventaja competitiva sobre las marcas de un mercado en constante cambio.
- Gestionarás las principales herramientas teórico-prácticas del green marketing al incorporar estrategias sustentables en la toma de decisiones empresariales.
Syllabus
Semana 1. Green Marketing.
Introducción a la evolución del Green Marketing.
1.1 Definiciones Verdes.
1.2 GreenDesign.
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Syllabus
Semana 1. Green Marketing.
Introducción a la evolución del Green Marketing.
1.1 Definiciones Verdes.
1.2 GreenDesign.
Read more
1.3 Ecodiseño.
1.4 Diseño Sustentable.
Semana 2. Consumidor Verde.
Segmentación de Consumidores Verdes.
2.1 El Consumidor Verde.
2.2 Los Tipos de Consumidores Verdes.
2.3 Las Actitudes de Compra Verde.
2.4 Los Modelos de Consumo Verde.
Semana 3. Estrategias del Mercado Verde.
Claves Estratégicas para el Mercadeo Verde.
3.1 Los Productos EcoFriendly.
3.2 El Ciclo de Vida del Producto.
3.3 La Innovación para el Diseño Sustentable.
3.4 Las Empresas Socialmente Responsables.
Semana 4. Gestión del Green Marketing.
Normas para la Administración Sustentable.
4.1 Los ODS.
4.2 Las EcoEtiquetas.
4.3 El Greenwashing.
4.4 Caso de Estudio Verde.
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Especializado en mercadotecnia, publicidad y ventas. Con más de 15 años de experiencia en el sector empresarial y educativo
Forma parte del cuerpo académico de la Facultad de Ciencias Políticas y Sociales de la Universidad Autónoma del Estado de México (UAEMex)
Ha sido consultor de organizaciones de reconocido prestigio como el Consejo Coordinador Empresarial (CCE) y la Confederación Nacional de Cámaras Industriales (CONCAMIN)
Es autor de diversas publicaciones sobre marketing y publicidad, entre las que destacan "Marketing Verde: Estrategias para un mundo sostenible" y "Publicidad Socialmente Responsable: Un enfoque ético para la comunicación de marca".
Ofrece una visión integral del marketing verde, desde sus fundamentos hasta su aplicación en la toma de decisiones empresariales
Incorpora casos de estudio y ejemplos prácticos para ilustrar los conceptos teóricos
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Activities
Coming soon
We're preparing activities for
Estrategias Sustentables del Green Marketing.
These are activities you can do either before, during, or after a course.
Career center
Learners who complete Estrategias Sustentables del Green Marketing will develop knowledge and skills
that may be useful to these careers:
Sustainability Manager
Sustainability Manager
Sustainability Managers are responsible for developing and implementing sustainability programs for organizations. This course can help you prepare for this role by providing you with a comprehensive understanding of Green Marketing and its role in sustainability. The course will also help you develop the skills necessary to manage sustainability programs effectively.
Product Manager
Product Manager
Product Managers are responsible for developing and launching new products. This course can help you prepare for this role by providing you with a deep understanding of Green Marketing and its role in product development. The course will also help you develop the skills necessary to manage product development projects effectively.
Marketing Manager
Marketing Manager
Marketing Managers are responsible for developing and implementing marketing campaigns. This course can help you prepare for this role by providing you with a comprehensive understanding of Green Marketing and its role in marketing campaigns. The course will also help you develop the skills necessary to manage marketing campaigns effectively.
Brand Manager
Brand Manager
Brand Managers are responsible for developing and managing brands. This course can help you prepare for this role by providing you with a comprehensive understanding of Green Marketing and its role in brand management. The course will also help you develop the skills necessary to manage brands effectively.
Corporate Social Responsibility Manager
Corporate Social Responsibility Manager
Corporate Social Responsibility Managers are responsible for developing and implementing corporate social responsibility programs. This course can help you prepare for this role by providing you with a comprehensive understanding of Green Marketing and its role in corporate social responsibility. The course will also help you develop the skills necessary to manage corporate social responsibility programs effectively.
Environmental Consultant
Environmental Consultant
Environmental Consultants advise organizations on environmental issues and help them develop and implement sustainability strategies. This course, with its focus on Green Marketing, can help you build a foundation in the field by introducing you to the key concepts, tools, and techniques of Green Marketing. The course will also help you develop the analytical and critical thinking skills necessary to develop and implement successful environmental strategies.
Public relations manager
Public relations manager
Public Relations Managers are responsible for managing the public image of organizations. This course can help you prepare for this role by providing you with a comprehensive understanding of Green Marketing and its role in public relations. The course will also help you develop the skills necessary to manage public relations effectively.
Account Manager
Account Manager
Account Managers are responsible for managing relationships with clients. This course can help you prepare for this role by providing you with a comprehensive understanding of Green Marketing and its role in client relationships. The course will also help you develop the skills necessary to manage client relationships effectively.
Environmental Educator
Environmental Educator
Environmental Educators teach people about environmental issues. This course can help you prepare for this role by providing you with a comprehensive understanding of Green Marketing and its role in environmental education. The course will also help you develop the skills necessary to teach about environmental issues effectively.
Sales Manager
Sales Manager
Sales Managers are responsible for developing and implementing sales strategies. This course can help you prepare for this role by providing you with a comprehensive understanding of Green Marketing and its role in sales strategies. The course will also help you develop the skills necessary to manage sales strategies effectively.
Policy Analyst
Policy Analyst
Policy Analysts research and analyze public policy issues. This course can help you prepare for this role by providing you with a comprehensive understanding of Green Marketing and its role in public policy. The course will also help you develop the skills necessary to research and analyze public policy issues effectively.
Teacher
Teacher
Teachers educate students in a variety of subjects. This course may be useful for you if you are interested in teaching about environmental issues. The course will provide you with a comprehensive understanding of Green Marketing and its role in environmental education.
Researcher
Researcher
Researchers conduct research on a variety of topics. This course may be useful for you if you are interested in researching environmental issues. The course will provide you with a comprehensive understanding of Green Marketing and its role in environmental research.
Lawyer
Lawyer
Lawyers advise clients on legal issues and represent them in court. This course may be useful for you if you are interested in specializing in environmental law. The course will provide you with a comprehensive understanding of Green Marketing and its role in environmental law.
Journalist
Journalist
Journalists write and report on news stories. This course may be useful for you if you are interested in specializing in environmental journalism. The course will provide you with a comprehensive understanding of Green Marketing and its role in environmental journalism.
For more career information including salaries, visit:
OpenCourser.com/course/tun9ze/estrategias
Reading list
We've selected seven books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Estrategias Sustentables del Green Marketing.
Save
Provides a framework for creating a sustainable economy, and how businesses can play a role in this transition.
Explores the concept of the performance frontier, which shows how businesses can create value by integrating sustainability into their core operations.
Save
Provides a vision for a sustainable future, and how businesses can design products and services that are environmentally friendly.
Save
Provides a comprehensive overview of the theoretical and practical aspects of green marketing, with a focus on the sustainable value chain.
Save
Explores the concept of biomimicry, which sustainable approach to design.
Save
Explores the concept of upcycling, which sustainable approach to design.
Provides a comprehensive overview of the green economy, and how businesses can capitalize on the opportunities it presents.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/tun9ze/estrategias
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Effort
4 to 6 hours per week for 4 weeks
Level
Intermediate
Via
edX
Institution
Universidades Anáhuac
Instructor
Daniel Bucio Gutiérrez
Session
April 22, 2024
- April 24, 2025
Language
Español
Transcript
Español
Good to know
Especializado en mercadotecnia, publicidad y ventas. Con más de 15 años de experiencia en el sector empresarial y educativo
Forma parte del cuerpo académico de la Facultad de Ciencias Políticas y Sociales de la Universidad Autónoma del Estado de México (UAEMex)
Ha sido consultor de organizaciones de reconocido prestigio como el Consejo Coordinador Empresarial (CCE) y la Confederación Nacional de Cámaras Industriales (CONCAMIN)
Es autor de diversas publicaciones sobre marketing y publicidad, entre las que destacan "Marketing Verde: Estrategias para un mundo sostenible" y "Publicidad Socialmente Responsable: Un enfoque ético para la comunicación de marca".
Ofrece una visión integral del marketing verde, desde sus fundamentos hasta su aplicación en la toma de decisiones empresariales
Incorpora casos de estudio y ejemplos prácticos para ilustrar los conceptos teóricos
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