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Daria Toropchyn

По окончании данного проекта вы создадите бизнес аккаунт в Pinterest, создадите публикацию и коллекцию, создадите рекламную кампанию и ознакомитесь со статистикой в Pinterest, которая будет доступна при покупке вами рекламы. Ваши новые навыки пригодятся вам для привлечения клиентов для вашего бизнеса через размещенную в Pinterest рекламу, познакомят их с вашим брендом, товарами или услугами.

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What's inside

Syllabus

Обзор проекта
По окончании данного проекта вы создадите бизнес аккаунт в Pinterest, создадите публикацию и коллекцию, создадите рекламную кампанию и ознакомитесь со статистикой в Pinterest, которая будет доступна при покупке вами рекламы.

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Обучает вас навыкам привлечения клиентов через Pinterest, расширяет охват вашего бренда среди целевой аудитории
Идеально подходит для предпринимателей и специалистов по маркетингу, желающих расширить свой бизнес в Pinterest
Способствует развитию творческого мышления и навыков создания привлекательного визуального контента для продвижения бренда в Pinterest
Позволяет освоить практические инструменты и стратегии для эффективного использования Pinterest в маркетинговых целях
Подходит для начинающих и опытных специалистов, желающих расширить свои знания и навыки в маркетинге на Pinterest
Требует предварительных знаний основ маркетинга и понимания целевой аудитории

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Как размещать рекламу на Pinterest with these activities:
Создайте бизнес-аккаунт в Pinterest
Создание бизнес-аккаунта в Pinterest позволит вам продвигать свой бизнес и привлекать клиентов.
Browse courses on Pinterest
Show steps
  • Откройте Pinterest и нажмите кнопку «Создать аккаунт».
  • Выберите «Для бизнеса» в качестве типа аккаунта.
  • Введите необходимую информацию, включая название вашего бизнеса, веб-сайт и контактные данные.
Ознакомьтесь со статистикой Pinterest
Анализ статистики Pinterest поможет вам отслеживать эффективность ваших усилий и вносить необходимые корректировки.
Browse courses on Pinterest Analytics
Show steps
  • Перейдите на страницу «Аналитика» в вашем бизнес-аккаунте на Pinterest.
  • Просмотрите метрики, такие как показы, клики и коэффициент конверсии.
  • Используйте фильтры, чтобы анализировать данные по дате, типу контента и другим критериям.
Show all two activities

Career center

Learners who complete Как размещать рекламу на Pinterest will develop knowledge and skills that may be useful to these careers:
Digital Marketing Manager
Digital Marketing Managers plan, execute, and analyze digital marketing campaigns that may include Pinterest advertising. This course will help you build a foundation in Pinterest advertising, which is a valuable skill for this role. You will learn how to create and manage Pinterest campaigns, target your audience, and track your results. This course can help you qualify for entry-level or mid-level Digital Marketing Manager positions.
Social Media Manager
Social Media Managers are responsible for developing and executing social media strategies. This course will help you build a foundation in Pinterest advertising, which is a valuable skill for this role. You will learn how to create and manage Pinterest campaigns, target your audience, and track your results. This course can help you qualify for entry-level or mid-level Social Media Manager positions.
Content Marketing Manager
Content Marketing Managers plan, create, and distribute content to attract and engage a target audience. This course will help you build a foundation in Pinterest advertising, which is a valuable skill for this role. You will learn how to create and manage Pinterest campaigns, target your audience, and track your results. This course can help you qualify for entry-level or mid-level Content Marketing Manager positions.
E-commerce Manager
E-commerce Managers are responsible for planning, executing, and analyzing e-commerce strategies. This course will help you build a foundation in Pinterest advertising, which is a valuable skill for this role. You will learn how to create and manage Pinterest campaigns, target your audience, and track your results. This course can help you qualify for entry-level or mid-level E-commerce Manager positions.
Advertising Account Manager
Advertising Account Managers are responsible for managing advertising accounts and campaigns. This course will help you build a foundation in Pinterest advertising, which is a valuable skill for this role. You will learn how to create and manage Pinterest campaigns, target your audience, and track your results. This course can help you qualify for entry-level or mid-level Advertising Account Manager positions.
Marketing Consultant
Marketing Consultants provide marketing advice and services to businesses. This course will help you build a foundation in Pinterest advertising, which is a valuable skill for this role. You will learn how to create and manage Pinterest campaigns, target your audience, and track your results. This course can help you qualify for entry-level or mid-level Marketing Consultant positions.
Digital Marketing Specialist
Digital Marketing Specialists execute digital marketing campaigns and strategies. This course will help you build a foundation in Pinterest advertising, which is a valuable skill for this role. You will learn how to create and manage Pinterest campaigns, target your audience, and track your results. This course can help you qualify for entry-level or mid-level Digital Marketing Specialist positions.
Social Media Strategist
Social Media Strategists develop and execute social media strategies for businesses. This course will help you build a foundation in Pinterest advertising, which is a valuable skill for this role. You will learn how to create and manage Pinterest campaigns, target your audience, and track your results. This course can help you qualify for entry-level or mid-level Social Media Strategist positions.
Marketing Analyst
Marketing Analysts collect, analyze, and interpret marketing data to provide insights for decision-making. This course will help you build a foundation in Pinterest advertising, which is a valuable skill for this role. You will learn how to create and manage Pinterest campaigns, target your audience, and track your results. This course can help you qualify for entry-level or mid-level Marketing Analyst positions.
Brand Manager
Brand Managers are responsible for developing and managing brand strategies. This course will help you build a foundation in Pinterest advertising, which is a valuable skill for this role. You will learn how to create and manage Pinterest campaigns, target your audience, and track your results. This course can help you qualify for entry-level or mid-level Brand Manager positions.
Public relations manager
Public Relations Managers are responsible for managing public relations for businesses and organizations. This course will help you build a foundation in Pinterest advertising, which is a valuable skill for this role. You will learn how to create and manage Pinterest campaigns, target your audience, and track your results. This course can help you qualify for entry-level or mid-level Public Relations Manager positions.
Communications Manager
Communications Managers are responsible for developing and managing communications strategies for businesses and organizations. This course will help you build a foundation in Pinterest advertising, which is a valuable skill for this role. You will learn how to create and manage Pinterest campaigns, target your audience, and track your results. This course can help you qualify for entry-level or mid-level Communications Manager positions.
Event Manager
Event Managers are responsible for planning and executing events. This course may be useful for Event Managers who are interested in promoting their events on Pinterest. You will learn how to create and manage Pinterest campaigns, target your audience, and track your results.
Sales Manager
Sales Managers are responsible for managing sales teams and developing sales strategies. This course may be useful for Sales Managers who are interested in using Pinterest to generate leads and sales. You will learn how to create and manage Pinterest campaigns, target your audience, and track your results.
Customer Success Manager
Customer Success Managers are responsible for managing customer relationships and ensuring customer satisfaction. This course may be useful for Customer Success Managers who are interested in using Pinterest to build relationships with customers and promote their products or services. You will learn how to create and manage Pinterest campaigns, target your audience, and track your results.

Reading list

We've selected eight books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Как размещать рекламу на Pinterest.
Всестороннее руководство по использованию Pinterest для маркетинга, охватывающее различные аспекты платформы.
Это руководство в стиле "для чайников" поможет новичкам легко освоить Pinterest для бизнеса, предоставляя пошаговые инструкции и практические советы.
Всестороннее руководство по маркетингу на Pinterest, которое охватывает создание аккаунта, создание контента, продвижение пинов и анализ результатов.
This thorough guide provides a comprehensive overview of social media marketing, encompassing several chapters on Pinterest.
Специализированное руководство по использованию Pinterest для электронной коммерции, которое охватывает создание визуального контента, продвижение продуктов и анализ результатов.
Этот полный гид охватывает все аспекты маркетинга в Pinterest, включая создание контента, рекламу и аналитику, что делает его полезным ресурсом для всех, кто хочет добиться успеха на платформе.

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