4 Advanced Product Selection Strategies For Amazon FBA 2021 from Udemy

This is probably the most important course on FBA you will ever take as I will introduce to you a process called "Product Selection Funnel" which you can use to run all your product ideas through and tremendously increase your odds for success. You will also learn 4 advanced product selection approaches that I have used for either my own 7-figure a year FBA business or clients' FBA businesses:

1) High Volume/Low Price Products

2) Low-Mid Volume/High Price Product

3) High Volume/High Price Product

4) Seasonal Products (all-year-round)

As always, my courses are based on tons of real world examples and this course is no exception.

Love,

Jordan Minh

What's inside

Learning objective

Learn up to date, advanced product selection strategies.

Syllabus

Introducing the Product Selection Funnel

How The Product Selection Funnel Will Help You Make Better Decisions

Budgeting & Product Criteria

How I Turned $4,000 to $100,000

Traffic lights

Read about what's good

what should give you pause

and possible dealbreakers

Focuses on a "Product Selection Funnel" process, which helps learners filter product ideas and increase their chances of success in the Amazon FBA marketplace

Explores strategies used by a seven-figure Amazon FBA business, offering insights into potentially successful product selection approaches

Examines high volume/low price, low-mid volume/high price, high volume/high price, and seasonal products, providing a comprehensive overview of product selection

Includes real-world examples, which allows learners to see how the strategies are applied in practice and to better understand their potential

Features content that may be outdated, as it references 2021/2022, which may not reflect current market conditions and trends

Requires learners to conduct market research, which may require additional tools and resources not readily available to all students

Reviews summary

Amazon fba product selection strategies

According to students, this course offers a structured and practical approach to selecting products for Amazon FBA. Learners particularly appreciate the introduction of the "Product Selection Funnel", finding it a useful framework for decision-making. Many highlight the real-world examples and case studies provided, stating they offer valuable insights from the instructor's own 7-figure FBA business experience. However, some more recent reviews raise a potential concern regarding the course's title referencing "2021", questioning if all information remains fully up-to-date given the dynamic nature of Amazon FBA. Opinions are somewhat divided on whether the strategies presented are truly "advanced", with some learners finding it foundational while others feel it delivers on the advanced promise.

Debate on whether it's truly 'advanced'.

"I felt this was more foundational than truly advanced; helpful for intermediates but maybe not experts."

"For me, coming from some FBA experience, these strategies felt genuinely advanced and insightful."

"Whether it's 'advanced' probably depends on your starting point, but it definitely added new layers to my thinking."

Insights from a successful 7-figure seller.

"Learning from someone who has built a 7-figure FBA business adds so much credibility and value."

"The tips shared based on his personal experience are gold, things you don't find in typical courses."

"The instructor clearly knows his stuff and presents it in a very relatable way based on his journey."

Provides a clear, structured framework.

"The Product Selection Funnel framework is a game-changer for evaluating ideas. It helps cut through the noise."

"I found the funnel concept incredibly helpful; it gives a logical step-by-step process to follow."

"The framework presented provides a much-needed structure for picking products, making the process less daunting."

Filled with real-world case studies.

"The examples used throughout the course are highly relevant and make the concepts easy to understand and apply."

"Seeing the strategies applied through real case studies from the instructor's business was invaluable."

"I really appreciated the detailed examples; they showed exactly how to implement the strategies taught."

Information may need updating post-2021.

"While the strategies are solid, the course is titled '2021', and some parts might be slightly outdated now."

"I took this later than 2021, and wondered if market conditions or tools mentioned had changed since publication."

"The core strategies are probably evergreen, but specifics tied to 2021 might require cross-referencing current data."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in 4 Advanced Product Selection Strategies For Amazon FBA 2021 with these activities:

Review Amazon Seller Central Basics

Show steps

Refresh your understanding of Amazon Seller Central to better apply the product selection strategies taught in the course.

Browse courses on Amazon Seller Central

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Review the Amazon Seller Central interface and features.
Familiarize yourself with product listing requirements.
Understand Amazon's policies and guidelines for sellers.

Develop a Product Selection Funnel Spreadsheet

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Create a spreadsheet to implement the Product Selection Funnel, allowing you to systematically evaluate product ideas.

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Create columns for each stage of the Product Selection Funnel.
Input criteria for each stage based on the course content.
Populate the spreadsheet with potential product ideas.
Evaluate each product idea against the funnel criteria.

Analyze Competitor Product Listings

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Create a presentation analyzing competitor product listings to identify opportunities and validate product ideas.

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Identify products similar to your potential product ideas.
Analyze competitor listings for pricing, keywords, and reviews.
Identify strengths and weaknesses of competitor listings.
Summarize your findings in a presentation format.

Four other activities

Expand to see all activities and additional details

Show all seven activities

Read 'The Lean Startup' by Eric Ries

Show steps

Apply Lean Startup principles to validate product ideas and minimize risk in your Amazon FBA business.

View The Lean Startup: How Today's Entrepreneurs Use... on Amazon

Show steps

Read 'The Lean Startup' by Eric Ries.
Identify key concepts relevant to product selection.
Apply Lean Startup principles to your product selection process.

Create a Product Launch Plan

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Develop a comprehensive product launch plan for a selected product, including marketing strategies and budget allocation.

Show steps

Define your target audience and marketing channels.
Develop a marketing strategy for your product launch.
Allocate a budget for your product launch campaign.
Create a timeline for your product launch activities.

Read 'Building a StoryBrand' by Donald Miller

Show steps

Apply StoryBrand principles to craft compelling product listings and marketing messages.

View Building a StoryBrand 2.0: Clarify Your Message... on Amazon

Show steps

Read 'Building a StoryBrand' by Donald Miller.
Identify key concepts relevant to product marketing.
Apply StoryBrand principles to your product listings and marketing campaigns.

Share Product Selection Insights in Online Forums

Show steps

Share your insights and experiences with product selection in online forums to reinforce your understanding and help others.

Show steps

Identify relevant online forums for Amazon FBA sellers.
Participate in discussions and answer questions about product selection.
Share your insights and experiences with the Product Selection Funnel.

Career center

Learners who complete 4 Advanced Product Selection Strategies For Amazon FBA 2021 will develop knowledge and skills that may be useful to these careers:

Product Sourcing Specialist

A Product Sourcing Specialist identifies and procures products for resale, often focusing on maximizing profit margins. This course provides valuable insight into product selection, demonstrating approaches used successfully in a seven-figure business. The course's focus on volume and price product strategies, including high volume low price, low to mid volume high price, and high volume high price items, helps a product sourcing specialist build a strong foundation. The featured 'Product Selection Funnel' is particularly useful for filtering potential products. The real world examples and market research techniques taught in the course will assist in making informed decisions when selecting products.

See salaries and explore the career path for Product Sourcing Specialist

E-commerce Business Owner

An E-commerce Business Owner manages and operates an online retail business, which includes responsibilities such as product selection, marketing, and sales. This course may be useful to an e-commerce business owner who is looking to refine their product selection strategy. The 'Product Selection Funnel' process outlined in the course is particularly relevant, as is the exploration of volume and price strategies, such as high volume low price, low to mid volume high price, and high volume high price products. The course also covers market research, which is crucial for validating product opportunities. The real world examples and insider tips from a seven-figure seller could contribute to improved decision making when selecting products.

See salaries and explore the career path for E-commerce Business Owner

Retail Buyer

A Retail Buyer is responsible for selecting and purchasing merchandise for retail sale, ensuring that products meet customer demand and profitability goals. The strategies outlined in this course, such as the 'Product Selection Funnel' and approaches focused on volume and price points, are directly applicable to the decision-making process of a retail buyer. The course's emphasis on market research is paramount, allowing a retail buyer to validate potential products. Furthermore, exposure to examples in categories such as high volume low price products, or low to mid volume high price products, and seasonal considerations allows a retail buyer to build a foundation in product selection.

See salaries and explore the career path for Retail Buyer

Online Marketplace Seller

An Online Marketplace Seller lists and sells products on platforms such as Amazon, eBay, and Etsy. This course may be helpful for an online marketplace seller who wants to improve their product sourcing and selection strategies. The course introduces the 'Product Selection Funnel,' which helps in making informed decisions. The discussion of high volume low price, low to mid volume high price, and high volume high price products provides a strong foundation for an online marketplace seller to learn about various product approaches. The real world examples provided in the course, along with the discussion of current trends in shipping and product selection, can give an online marketplace seller a more competitive edge. Lastly, the insider tips from a successful seller can also prove beneficial to online marketplace sellers.

See salaries and explore the career path for Online Marketplace Seller

Merchandise Planner

A Merchandise Planner is responsible for forecasting, planning, and managing inventory levels to maximize sales and profitability. Understanding product selection strategies such as those presented in the course will give a merchandise planner deep insight. Specifically, the 'Product Selection Funnel' along with the strategies for high volume low price, low to mid volume high price, and high volume high price products will prove useful when forecasting demand. The market research concepts discussed within the course will further assist a merchandise planner in validating product opportunities.

See salaries and explore the career path for Merchandise Planner

Import/Export Specialist

An Import Export Specialist handles the logistics of international trade, including product sourcing, shipping, and customs compliance. This course may be useful to an Import Export Specialist specifically in the area of product selection. The 'Product Selection Funnel' process is relevant to choosing the right products for import and export. The course also covers various product categories, such as high volume low price, low to mid volume high price, and seasonal products. The course's insight into shipping considerations is also relevant. The real world examples and insider tips would assist an Import Export Specialist in making sound product sourcing decisions.

See salaries and explore the career path for Import/Export Specialist

Supply Chain Analyst

A Supply Chain Analyst analyzes and optimizes supply chain operations to ensure efficiency and cost-effectiveness, which often includes product sourcing. This course may be helpful in providing a framework for product selection with its introduction of the 'Product Selection Funnel'. The course's focus on volume and price strategies, such as high volume low price, low to mid volume high price, and high volume high price products, will add value to a supply chain analyst's skillset. The market research concepts in the course are useful for making informed decisions about product selection. The real world examples and insider tips can provide further support.

See salaries and explore the career path for Supply Chain Analyst

Business Development Manager

A Business Development Manager focuses on identifying and developing new business opportunities, which may include exploring new product offerings. This course may be useful for a business development manager who needs a framework for product selection. The 'Product Selection Funnel' taught in the course will assist in making informed decisions. The course explores various product selection strategies, including high volume low price, low to mid volume high price, and high volume high price products. The focus on market research and real-world examples would be beneficial for a business development manager when evaluating potential new product opportunities.

See salaries and explore the career path for Business Development Manager

Market Research Analyst

A Market Research Analyst studies market conditions to assess and validate product opportunities. This course may be helpful for a market research analyst, especially the course's focus on market research techniques specific to product selection. The 'Product Selection Funnel' will provide a useful process for a market research analyst to evaluate ideas. Furthermore, the market research examples provided for high volume low price, low to mid volume high price, and high volume high price product examples can be particularly beneficial. The real-world case studies in the course will also assist a market research analyst to understand a practical approach to market analysis.

See salaries and explore the career path for Market Research Analyst

Sales Manager

A Sales Manager is responsible for overseeing a sales team and developing strategies to achieve sales targets, which often involves insights into product trends. This course may be useful for a sales manager to refine their understanding of product selection which can improve sales strategies. The course's 'Product Selection Funnel' will assist in thinking about product selection in a structured way. The course covers product approaches such as high volume low price, low to mid volume high price, and high volume high price products. The real-world examples presented throughout the course allow a Sales Manager to gain a deeper understanding of product trends and their impact on sales strategies.

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Management Consultant

A Management Consultant provides strategic advice to organizations, which can include product strategy. The content of this course may be useful to a management consultant who advises on product strategies, or new product launches. The 'Product Selection Funnel' and the exploration of high volume low price, low to mid volume high price, and high volume high price products may be helpful when evaluating product strategy. The real world examples and market research insights from the course will give a management consultant a foundation in product selection.

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Operations Manager

An Operations Manager oversees the daily functions of a business, including product related aspects. This course may be useful for an operations manager, as it explores product selection in some depth. Understanding the 'Product Selection Funnel' process would assist an operations manager in making decisions related to product inventory. Discussion of high volume low price, low to mid volume high price, and high volume high price products would also provide a useful framework. The course's emphasis on real-world examples will further support an operations manager in optimizing the product related aspects of operations.

See salaries and explore the career path for Operations Manager

Marketing Manager

A Marketing Manager develops and implements marketing strategies to promote a product or service, which includes having an understanding of featured products. This course may be helpful for a marketing manager, especially if they need to understand the factors behind product selection. The 'Product Selection Funnel' process along with discussion of strategies for high volume low price, low to mid volume high price, and high volume high price products will provide background. The real world examples and insider tips from a successful seller would also assist a Marketing Manager to align marketing strategies to specific product characteristics.

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Financial Analyst

A Financial Analyst evaluates financial data, including profitability of products, to make recommendations. The content of this course may be useful to a financial analyst, especially when looking at product profitability and sales. The course introduces the 'Product Selection Funnel' process and discusses product strategies such as high volume low price, low to mid volume high price, and high volume high price products. The real world examples and market research techniques explained in this course may give a financial analyst additional data when analyzing product performance.

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Project Manager

A Project Manager oversees projects from initiation to completion, which may include new product launches. This course may be useful to a project manager who seeks to understand the product selection process. The 'Product Selection Funnel' discussed in this course provides a systematic way to approach product selection. The exploration of high volume low price, low to mid volume high price, and high volume high price products provides further insight into various approaches. The real world examples in the course may also be beneficial in anticipating potential challenges.

See salaries and explore the career path for Project Manager

4 Advanced Product Selection Strategies For Amazon FBA 2021

What's inside

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Syllabus

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Reviews summary

Amazon fba product selection strategies

Activities

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