Les bases de la stratégie d’entreprise from Coursera

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Syllabus

Introduction à l’analyse stratégique

Bienvenue au premier module de ce cours fondamental. Dans ce module, nous discuterons de la signification et de l’importance de la stratégie d’entreprise pour le positionnement concurrentiel d’une entreprise. Vous en apprendrez davantage sur l’analyse stratégique et les outils d’analyse SWOT, concurrentielle et environnementale. Nous espérons que vous prendrez du plaisir à accroître vos compétences !

Analyser la structure du secteur

Bonjour, je suis heureux de vous revoir. Dans ce module, nous allons découvrir comment évaluer la structure d’un secteur et comment la dynamique concurrentielle d’un secteur a une incidence sur la rentabilité. Nous étudierons en profondeur l’outil des cinq forces, un cadre analytique répandu et très influent. Bonne analyse !

Analyser les capacités de l’entreprise

Bienvenue ! Dans ce module nous allons examiner les biens tangibles et intangibles qui font la force d’une entreprise. Nous vous montrerons en détail comment effectuer une analyse des capacités et comment utiliser cette analyse pour guider la prise de décision. Bonne analyse !

Déterminer le positionnement concurrentiel

Bienvenue au dernier module. Dans ces cours, nous découvrirons le positionnement concurrentiel des entreprises par rapport à leurs concurrents et analyserons les avantages et les inconvénients de quatre positions concurrentielles générales occupées par les entreprises. Nous utiliserons un outil simple et intuitif (des cartes stratégiques) afin de communiquer visuellement des informations sur le positionnement de l’entreprise et discuter de la position qui convient le mieux à une entreprise particulière afin d’obtenir une valeur maximale. Bonne analyse !

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Développe des compétences en analyse stratégique : une compétence essentielle pour les dirigeants et les gestionnaires

Utilise des cadres reconnus du secteur, tels que l’analyse SWOT, le modèle des cinq forces de Porter et les cartes stratégiques

Dispensé par des professeurs renommés de la Darden School of Business de l’Université de Virginie

Couvre les aspects fondamentaux de l’analyse stratégique, de l’analyse de l’environnement concurrentiel à la détermination du positionnement concurrentiel

Peut nécessiter des connaissances préalables en gestion ou en économie

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Les bases de la stratégie d’entreprise with these activities:

Read 'Competitive Strategy' by Michael Porter

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Supplement your learning with a classic work on competitive strategy, providing you with valuable insights and a deeper understanding of the subject matter.

View Management international et valeurs on Amazon

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Purchase or borrow a copy of the book
Read the book thoroughly and take notes on key concepts

Review strategy concepts

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Complete a refresher on the core concepts of strategy to ensure you have a solid foundation for this course.

Browse courses on SWOT Analysis

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Review the five forces model
Analyze case studies using SWOT analysis

Watch videos on industry analysis

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Complement your course material with video tutorials that provide insights into industry analysis techniques, enriching your understanding of the competitive landscape.

Browse courses on Industry Analysis

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Search for videos on industry analysis frameworks
Take notes on key concepts and examples

Four other activities

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Practice conducting SWOT analysis

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Engage in exercises that allow you to apply SWOT analysis to real-world business scenarios, enhancing your understanding and proficiency.

Browse courses on SWOT Analysis

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Identify strengths, weaknesses, opportunities, and threats for various companies
Develop recommendations based on SWOT analysis

Participate in peer discussion on industry trends

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Engage with peers to share insights and perspectives on industry trends, broadening your understanding of the dynamic business environment.

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Join or start a peer discussion group
Contribute your own insights and actively participate in discussions

Write a summary of key strategy frameworks

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Consolidate your knowledge by summarizing the key frameworks covered in the course, reinforcing your understanding and improving your ability to apply them in practice.

Browse courses on Business Strategy

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Identify the most important strategy frameworks
Write a concise summary of each framework, highlighting its key elements and applications

Develop a competitive analysis report

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Apply your knowledge by conducting a comprehensive competitive analysis report on a company or industry of your choice, demonstrating your understanding of strategic analysis techniques.

Browse courses on Competitive Analysis

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Identify a company or industry for your analysis
Gather data and conduct research on the company's competitors
Analyze the data using SWOT, Five Forces, and other frameworks
Write a report summarizing your findings and providing recommendations

Career center

Learners who complete Les bases de la stratégie d’entreprise will develop knowledge and skills that may be useful to these careers:

Management Consultant

Management Consultants help organizations improve their performance by providing advice on strategy, operations, and technology. The course will help you develop the skills you need in this role, such as analytical thinking, problem-solving, and communication, as well as an understanding of the different frameworks and tools used in strategy consulting.

See salaries and explore the career path for Management Consultant

Business Strategist

Business Strategists help develop and execute business strategies to maximize profit and growth. The course will help lay the foundation for your role by teaching you the basics of strategy, including how to analyze the competitive environment, identify opportunities, and develop and implement plans to achieve your goals.

See salaries and explore the career path for Business Strategist

Product Manager

Product Managers are responsible for the development and launch of new products. The course will help you understand the strategic aspects of product management, including how to identify and prioritize market opportunities, develop and execute product roadmaps, and track and measure success.

See salaries and explore the career path for Product Manager

Marketing Manager

Marketing Managers develop and execute marketing campaigns to promote products and services. The course will help you build a foundation in marketing strategy, including how to understand your target market, develop effective marketing messages, and measure the results of your campaigns.

See salaries and explore the career path for Marketing Manager

Investment Banker

Investment Bankers help companies raise capital and advise on mergers and acquisitions. The course will help you develop the skills you need in this role, such as financial modeling, valuation, and negotiation.

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Financial Analyst

Financial Analysts help businesses make sound financial decisions. The course will teach you the basics of financial analysis, including how to analyze financial statements, value companies, and forecast financial performance.

See salaries and explore the career path for Financial Analyst

Operations Manager

Operations Managers are responsible for the day-to-day operations of a business. The course will help you develop the skills you need in this role, such as process improvement, supply chain management, and quality control.

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Business Development Manager

Business Development Managers are responsible for finding new customers and developing new markets. The course will help you develop the skills you need in this role, such as market research, customer segmentation, and lead generation.

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Corporate Strategy Consultant

Corporate Strategy Consultants help businesses develop and execute long-term strategic plans. The course will help you understand the strategic planning process, including how to conduct environmental scans, develop strategic objectives, and implement strategies.

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Entrepreneur

Entrepreneurs start and run their own businesses. The course will help you develop the skills you need to be an entrepreneur, such as strategic thinking, market research, and financial planning.

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Marketing Communications Manager

Marketing Communications Managers develop and execute marketing campaigns to promote products and services. The course will help you build a foundation in marketing communications, including how to develop and manage marketing plans, create effective marketing content, and measure the results of your campaigns.

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Sales Manager

Sales Managers are responsible for leading and motivating sales teams. The course will help you develop the skills you need in this role, such as sales management, team leadership, and performance management.

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Data Analyst

Data Analysts collect, analyze, and interpret data to help businesses make better decisions. The course will teach you the basics of data analysis, including how to use statistical software, analyze data, and communicate your findings.

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Project Manager

Project Managers are responsible for planning, executing, and closing projects. The course will help you develop the skills you need in this role, such as project planning, risk management, and stakeholder management.

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Account Manager

Account Managers are responsible for managing relationships with key customers. The course will help you develop the skills you need in this role, such as relationship management, negotiation, and sales.

See salaries and explore the career path for Account Manager