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Mo Rebaie
In this guided project, you will learn how to improve customer satisfaction, increase customer's purchase experience with respect to post purchase strategy, understand the three purchase stages, and increase customer survey response rates on Facebook.
Read more
In this guided project, you will learn how to improve customer satisfaction, increase customer's purchase experience with respect to post purchase strategy, understand the three purchase stages, and increase customer survey response rates on Facebook.
Read more
In this guided project, you will learn how to improve customer satisfaction, increase customer's purchase experience with respect to post purchase strategy, understand the three purchase stages, and increase customer survey response rates on Facebook.
By the end of this project, you will have learned how to ensure customer satisfaction on Facebook.
Register for this course and see more details by visiting:
OpenCourser.com/course/5k1xal/how
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What's inside
Syllabus
Project Overview
In this 1-hour long project-based course, you will learn how to improve customer satisfaction, increase customer's purchase experience with respect to post purchase strategy, understand the three purchase stages, and increase customer survey response rates on Facebook.
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Helps you understand the three purchase stages
Helps you increase customer satisfaction on Facebook
Follows a guided project-based learning approach
May be best suited as an introduction to customer satisfaction
Save this course
Save How to improve customer satisfaction on Facebook to your list so you can find it easily later:
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Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in How to improve customer satisfaction on Facebook with these
activities:
Join a Study Group or Online Forum
Show steps
Join a Study Group to connect with other learners and discuss course-related topics.
Show steps
-
Identify and join a study group or online forum
-
Participate in discussions and ask questions
-
Share your own insights and experiences
Volunteer at a Customer Service Organization
Show steps
Volunteer at a customer service organization to gain practical experience and develop empathy.
Browse courses on
Customer Support
Show steps
-
Identify and contact potential organizations
-
Inquire about volunteer opportunities
-
Complete any necessary training or orientation
-
Assist customers with their inquiries and support needs
Explore Best Practices for Increasing Customer Satisfaction
Show steps
Seek out and follow tutorials to learn about best practices for increasing customer satisfaction.
Browse courses on
Customer Satisfaction
Show steps
-
Search online for articles and resources on customer satisfaction
-
Watch videos and listen to podcasts on the topic
-
Attend webinars and online workshops
Four other activities
Expand to see all activities and additional details
Show all seven activities
Design a Post-Purchase Survey
Show steps
Practice designing a Post-Purchase Survey to improve your survey-writing skills.
Show steps
-
Identify the key customer feedback you want to collect
-
Choose the appropriate survey format and questions
-
Develop a clear and concise survey
-
Test the survey internally before launching it to customers
Attend a Workshop on Customer Experience Management
Show steps
Attend a Workshop to gain hands-on experience and learn from experts in the field.
Browse courses on
Customer Experience
Show steps
-
Research and identify relevant workshops
-
Register for and attend the workshop
-
Participate actively and take notes
-
Follow up with the organizers and speakers after the workshop
Create a Content Calendar for Post-Purchase Communications
Show steps
Create a Content Calendar to improve your organization and communication with customers.
Show steps
-
Identify the goals of your post-purchase communications
-
Map out the customer journey and identify touchpoints
-
Create a variety of content formats (e.g., email, social media, SMS)
-
Schedule your content in a content calendar
-
Review and adjust your calendar regularly
Develop a Customer Retention Strategy
Show steps
Develop a Customer Retention Strategy to improve your customer loyalty and retention rates.
Browse courses on
Customer Retention
Show steps
-
Analyze your current customer churn rate
-
Identify the reasons why customers are churning
-
Develop a strategy to address the causes of churn
-
Implement your strategy and track your results
Join a Study Group or Online Forum
Show steps
Join a Study Group to connect with other learners and discuss course-related topics.
Show steps
Show steps
Show steps
- Identify and join a study group or online forum
- Participate in discussions and ask questions
- Share your own insights and experiences
Volunteer at a Customer Service Organization
Show steps
Volunteer at a customer service organization to gain practical experience and develop empathy.
Browse courses on
Customer Support
Show steps
Show steps
Show steps
- Identify and contact potential organizations
- Inquire about volunteer opportunities
- Complete any necessary training or orientation
- Assist customers with their inquiries and support needs
Explore Best Practices for Increasing Customer Satisfaction
Show steps
Seek out and follow tutorials to learn about best practices for increasing customer satisfaction.
Browse courses on
Customer Satisfaction
Show steps
Show steps
Show steps
- Search online for articles and resources on customer satisfaction
- Watch videos and listen to podcasts on the topic
- Attend webinars and online workshops
Four other activities
Expand to see all activities and additional details
Show all seven activities
Design a Post-Purchase Survey
Show steps
Practice designing a Post-Purchase Survey to improve your survey-writing skills.
Show steps
Show steps
Show steps
- Identify the key customer feedback you want to collect
- Choose the appropriate survey format and questions
- Develop a clear and concise survey
- Test the survey internally before launching it to customers
Attend a Workshop on Customer Experience Management
Show steps
Attend a Workshop to gain hands-on experience and learn from experts in the field.
Browse courses on
Customer Experience
Show steps
Show steps
Show steps
- Research and identify relevant workshops
- Register for and attend the workshop
- Participate actively and take notes
- Follow up with the organizers and speakers after the workshop
Create a Content Calendar for Post-Purchase Communications
Show steps
Create a Content Calendar to improve your organization and communication with customers.
Show steps
Show steps
Show steps
- Identify the goals of your post-purchase communications
- Map out the customer journey and identify touchpoints
- Create a variety of content formats (e.g., email, social media, SMS)
- Schedule your content in a content calendar
- Review and adjust your calendar regularly
Develop a Customer Retention Strategy
Show steps
Develop a Customer Retention Strategy to improve your customer loyalty and retention rates.
Browse courses on
Customer Retention
Show steps
Show steps
Show steps
- Analyze your current customer churn rate
- Identify the reasons why customers are churning
- Develop a strategy to address the causes of churn
- Implement your strategy and track your results
Career center
Learners who complete How to improve customer satisfaction on Facebook will develop knowledge and skills
that may be useful to these careers:
Social Media Marketing Manager
Social Media Marketing Manager
A Social Media Marketing Manager is responsible for developing and executing social media strategies that increase customer satisfaction and engagement. This course on improving customer satisfaction on Facebook can help you build a foundation in the principles and practices of social media marketing. You will learn how to create engaging content, manage social media accounts, and track and measure your results. These skills are essential for any Social Media Marketing Manager who wants to succeed in today's competitive market.
Customer Service Manager
Customer Service Manager
A Customer Service Manager is responsible for overseeing all aspects of customer service, including customer satisfaction. This course on improving customer satisfaction on Facebook can help you develop the skills and knowledge needed to excel in this role. You will learn how to handle customer complaints, resolve issues, and build strong customer relationships. These skills are essential for any Customer Service Manager who wants to create a positive and satisfying customer experience.
Digital Marketing Manager
Digital Marketing Manager
A Digital Marketing Manager is responsible for planning and executing digital marketing campaigns that reach and engage target audiences. This course on improving customer satisfaction on Facebook can help you build a foundation in the principles and practices of digital marketing. You will learn how to create effective digital marketing campaigns, track and measure your results, and optimize your campaigns for success. These skills are essential for any Digital Marketing Manager who wants to succeed in today's competitive market.
Community Manager
Community Manager
A Community Manager is responsible for building and managing online communities. This course on improving customer satisfaction on Facebook can help you develop the skills and knowledge needed to excel in this role. You will learn how to create and manage online communities, engage with members, and build a strong sense of community. These skills are essential for any Community Manager who wants to create a vibrant and engaged online community.
Social Media Specialist
Social Media Specialist
A Social Media Specialist is responsible for creating and managing social media content. This course on improving customer satisfaction on Facebook can help you develop the skills and knowledge needed to excel in this role. You will learn how to create engaging social media content, manage social media accounts, and track and measure your results. These skills are essential for any Social Media Specialist who wants to succeed in today's competitive market.
Customer Experience Manager
Customer Experience Manager
A Customer Experience Manager is responsible for overseeing all aspects of the customer experience. This course on improving customer satisfaction on Facebook can help you develop the skills and knowledge needed to excel in this role. You will learn how to design and implement customer experience strategies, measure customer satisfaction, and improve the overall customer experience. These skills are essential for any Customer Experience Manager who wants to create a positive and satisfying customer experience.
Marketing Manager
Marketing Manager
A Marketing Manager is responsible for planning and executing marketing campaigns. This course on improving customer satisfaction on Facebook can help you build a foundation in the principles and practices of marketing. You will learn how to create effective marketing campaigns, track and measure your results, and optimize your campaigns for success. These skills are essential for any Marketing Manager who wants to succeed in today's competitive market.
Public relations manager
Public relations manager
A Public Relations Manager is responsible for managing the public image of an organization. This course on improving customer satisfaction on Facebook can help you develop the skills and knowledge needed to excel in this role. You will learn how to create and manage public relations campaigns, build relationships with the media, and handle public relations crises. These skills are essential for any Public Relations Manager who wants to create a positive public image for their organization.
Sales Manager
Sales Manager
A Sales Manager is responsible for managing a team of salespeople and achieving sales goals. This course on improving customer satisfaction on Facebook can help you develop the skills and knowledge needed to excel in this role. You will learn how to motivate and lead a sales team, develop sales strategies, and close deals. These skills are essential for any Sales Manager who wants to succeed in today's competitive market.
Product Manager
Product Manager
A Product Manager is responsible for managing the development and launch of new products. This course on improving customer satisfaction on Facebook can help you build a foundation in the principles and practices of product management. You will learn how to define product requirements, develop product roadmaps, and launch new products. These skills are essential for any Product Manager who wants to succeed in today's competitive market.
Market Researcher
Market Researcher
A Market Researcher is responsible for conducting market research and analyzing data to identify customer needs and trends. This course on improving customer satisfaction on Facebook may be useful for Market Researchers who want to learn more about customer satisfaction and how to measure it. You will learn how to collect and analyze data, identify customer needs, and develop solutions to improve customer satisfaction.
Web Developer
Web Developer
A Web Developer is responsible for developing and maintaining websites. This course on improving customer satisfaction on Facebook may be useful for Web Developers who want to learn more about customer satisfaction and how to develop websites that are satisfying to use. You will learn how to collect and analyze data, identify customer needs, and develop solutions to improve customer satisfaction.
Data Analyst
Data Analyst
A Data Analyst is responsible for collecting, analyzing, and interpreting data. This course on improving customer satisfaction on Facebook may be useful for Data Analysts who want to learn more about customer satisfaction and how to measure it. You will learn how to collect and analyze data, identify customer needs, and develop solutions to improve customer satisfaction.
Business Analyst
Business Analyst
A Business Analyst is responsible for analyzing business processes and identifying opportunities for improvement. This course on improving customer satisfaction on Facebook may be useful for Business Analysts who want to learn more about customer satisfaction and how to improve it. You will learn how to collect and analyze data, identify customer needs, and develop solutions to improve customer satisfaction.
User Experience Designer
User Experience Designer
A User Experience Designer is responsible for designing and evaluating user interfaces. This course on improving customer satisfaction on Facebook may be useful for User Experience Designers who want to learn more about customer satisfaction and how to design user interfaces that are satisfying to use. You will learn how to collect and analyze data, identify customer needs, and develop solutions to improve customer satisfaction.
For more career information including salaries, visit:
OpenCourser.com/course/5k1xal/how
Reading list
We've selected nine books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
How to improve customer satisfaction on Facebook.
This classic work explores the shift from a goods-based economy to an experience-based economy. It emphasizes the importance of creating memorable and engaging experiences for customers.
Save
Explores the science of virality and provides insights into how to create content that gets shared and talked about.
Save
Provides insights into how to create memorable customer experiences that build loyalty and drive business outcomes. It discusses the importance of creating peak, pivotal, and endpoint moments throughout the customer journey.
Provides a practical guide to building customer loyalty. It discusses strategies for creating a positive customer experience, handling complaints, and recovering lost customers.
This practical guide provides step-by-step instructions on how to deliver excellent customer service. It covers topics such as handling complaints, managing difficult customers, and building customer relationships.
Save
Explores the psychological and behavioral aspects of social media. It provides insights into how people use social media and how to use this knowledge to improve your marketing efforts.
This comprehensive guide to social media marketing provides a roadmap for building a successful social media presence for your business.
This comprehensive guide to Facebook marketing provides strategies and tips for using the platform to reach your target audience.
Save
This textbook provides a comprehensive overview of social media marketing strategies and tactics. It discusses topics such as content creation, community management, and paid advertising.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/5k1xal/how
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Effort
2 hours
Level
Introductory
Via
Coursera
Institution
Coursera Project Network
Instructor
Mo Rebaie
Language
English
Good to know
Helps you understand the three purchase stages
Helps you increase customer satisfaction on Facebook
Follows a guided project-based learning approach
May be best suited as an introduction to customer satisfaction
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