Fundamentos de Clientes e Concorrência com o 10,000 Women da Goldman Sachs from Coursera

Este curso online gratuito é um dos 10 cursos disponíveis na coleção 10,000 Women da Goldman Sachs, projetado para empreendedoras prontas para levar seus negócios para o próximo nível.

Neste curso, você examinará o processo de compra de seus clientes e irá explorar os benefícios da segmentação de mercado.

Por meio da análise competitiva de seus concorrentes e da identificação de sua vantagem competitiva, você observará como a compreensão sobre seus clientes e concorrentes pode ajudá-la a maximizar o valor de sua oferta, permitindo que você expanda o crescimento dos seus negócios.

Ao final deste curso, você terá desenvolvido uma Proposta de Valor para o Cliente (PVC) clara. Isso permitirá que você comunique sua oferta comercial aos clientes e seu público-alvo de uma forma atraente.

Você terá a oportunidade de examinar como o desenvolvimento de uma estratégia de preços pode apoiar melhor o crescimento do seu negócio.

A coleção de cursos 10,000 Women oferece uma experiência de aprendizagem online verdadeiramente flexível. Você tem a liberdade de abordar o programa da maneira que for melhor para você -– faça qualquer curso, ou combinação de cursos, para adaptar sua jornada de aprendizado às necessidades individuais de crescimento de seus negócios. Se você optar por fazer todos os 10 cursos, você irá explorar todos os elementos-chave do seu negócio e desenvolver um plano completo para o crescimento do mesmo. Você pode descobrir mais sobre a coleção 10,000 Women da Goldman Sachs nas páginas de FAQs.

What's inside

Syllabus

Fundamentos de Clientes e Concorrência com o 10,000 Women da Goldman Sachs

Neste curso, você explorará a importância de compreender seus clientes e sua concorrência, e de considerar como esta compreensão pode ser utilizada para maximizar o valor para seus clientes-alvo e para sua empresa. Ao final deste curso, você terá desenvolvido uma clara Proposta de Valor para o Cliente (PVC), a qual comunica a oferta de sua empresa para seus clientes-alvo de uma maneira atraente, bem como considera como desenvolver sua estratégia de preços para apoiar o crescimento dos seus negócios. Para alterar as configurações de idioma na plataforma Coursera, selecione o perfil da sua conta na barra de navegação superior ao lado direito e selecione Configurações. Escolha o seu idioma preferido na caixa suspensa Idioma e selecione Salvar para configurar sua preferência.

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Estabelece a base para o desenvolvimento do seu negócio que pode ser expandido com cursos subsequentes na coleção 10,000 Women da Goldman Sachs

Ensina os princípios fundamentais de clientes e concorrência que são essenciais para qualquer negócio em crescimento

Oferece uma abordagem prática para compreender e se envolver com seus clientes

Desenvolve habilidades essenciais de segmentação de mercado para atingir o público certo

Analisa a concorrência para ajudá-lo a identificar oportunidades e desenvolver uma vantagem competitiva

Fornece orientação para criar uma proposta de valor clara que ressoe com os clientes

Reviews summary

Empowering women entrepreneurs

This course is part of the 10,000 Women collection by Goldman Sachs. It is designed to help women entrepreneurs understand their customers and their competition. The course is well-received by learners, with many praising the quality of the content and the practical tips they learned. Learners also appreciate that the course is self-paced and can be completed at their own pace.

Course can be completed at own pace.

"A coleção de cursos 10,000 Women oferece uma experiência de aprendizagem online verdadeiramente flexível."

Course content is well-organized.

"Muito bom e sucinto."

Learners gain valuable knowledge.

"Muito bom aprendi ferramentas extraordinárias,nunca pensei que fazer curso de emprendedores seria tão benéfico para o sucesso comercial...muito obridaga"

Course provides many useful tips.

"Aprendi dicas de como analisar o mercado e perceber os diferenciais que posso apresentar aos clientes."

"Muito bom e sucinto. Obrigada pelo conteúdo de grade qualidade oferecido gratuitamente para nós; mulheres empreendedoras!"

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Fundamentos de Clientes e Concorrência com o 10,000 Women da Goldman Sachs with these activities:

Revise marketing fundamentals

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Reviewing marketing fundamentals can provide a solid foundation for understanding the course materials.

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Review notes or textbooks covering marketing principles.
Complete practice questions or exercises related to marketing concepts.

Connect with marketing professionals

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Connecting with marketing professionals can provide valuable insights and guidance throughout your learning journey.

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Attend industry events or join online communities.
Reach out to professionals in your network or through social media.

Conduct a competitive analysis

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Conducting a competitive analysis will enhance your understanding of market dynamics and strengthen your decision-making skills.

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Identify your key competitors.
Gather data on their products, services, pricing, and marketing strategies.
Analyze the data to identify strengths, weaknesses, opportunities, and threats.

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Develop a customer persona

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Creating a customer persona will help you better understand your target audience and tailor your marketing strategies accordingly.

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Conduct market research to gather data about your customers.
Identify common characteristics and behaviors among your customers.
Create a detailed profile of your ideal customer.

Design a marketing campaign

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Designing a marketing campaign will provide hands-on experience in applying the concepts learned in the course.

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Set your budget and timeline.
Define your campaign objectives.
Identify your target audience.
Develop your campaign message and creative.
Choose your marketing channels.

Career center

Learners who complete Fundamentos de Clientes e Concorrência com o 10,000 Women da Goldman Sachs will develop knowledge and skills that may be useful to these careers:

Market Research Analyst

Market Research Analysts conduct research on target markets to identify opportunities and threats. They analyze data to identify trends and develop insights that can be used to develop marketing campaigns and make business decisions. This course from Goldman Sachs can help Market Research Analysts develop the skills and knowledge they need to conduct effective market research.

See salaries and explore the career path for Market Research Analyst

Business Development Manager

Business Development Managers are responsible for generating new business opportunities for their companies. They identify and pursue new leads, develop and pitch proposals, and close deals. This course from Goldman Sachs can help Business Development Managers develop the skills and knowledge they need to be successful in their roles.

See salaries and explore the career path for Business Development Manager

Public relations manager

Public Relations Managers are responsible for managing the public image of their organizations. They work with the media to develop and implement public relations campaigns, and they respond to media inquiries. This course from Goldman Sachs can help Public Relations Managers develop the skills and knowledge they need to be successful in their roles.

See salaries and explore the career path for Public relations manager

Product Manager

Product Managers are responsible for the development and launch of new products. They work with cross-functional teams to define product requirements, develop marketing plans, and manage the development process. This course from Goldman Sachs can help Product Managers better understand their customers and their competitors, which may help them develop more successful products.

See salaries and explore the career path for Product Manager

Brand Manager

Brand Managers are responsible for developing and managing brand strategies. They work with cross-functional teams to define brand positioning, develop brand messaging, and manage brand campaigns. This course from Goldman Sachs can help Brand Managers develop the skills and knowledge they need to be successful in their roles.

See salaries and explore the career path for Brand Manager

Sales Manager

Sales Managers are responsible for leading and motivating sales teams. They set sales goals, develop sales strategies, and provide training and support to their teams. This course from Goldman Sachs can help Sales Managers develop the skills and knowledge they need to be successful in their roles.

See salaries and explore the career path for Sales Manager

Marketing Manager

Marketing Managers are responsible for developing and implementing marketing campaigns. They work with cross-functional teams to define marketing goals, develop marketing strategies, and manage marketing budgets. This course from Goldman Sachs can help Marketing Managers develop the skills and knowledge they need to be successful in their roles.

See salaries and explore the career path for Marketing Manager

Private Equity Associate

Private Equity Associates are responsible for identifying, evaluating, and executing private equity investments. They work with investment teams to develop and implement investment strategies. This course from Goldman Sachs may help Private Equity Associates better understand their customers and their competitors.

See salaries and explore the career path for Private Equity Associate

Customer Relationship Manager

Customer Relationship Managers (CRMs) build relationships with existing and potential customers in order to maintain a customer base. They work closely with sales teams to identify and prioritize sales leads. This course from Goldman Sachs can help CRMs better understand their customers and their competitors. This may help them identify and pursue leads more effectively.

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Project Manager

Project Managers are responsible for planning, executing, and closing projects. They work with cross-functional teams to define project goals, develop project plans, and manage project risks. This course from Goldman Sachs may help Project Managers better understand their customers and their competitors, which may help them plan and execute more successful projects.

See salaries and explore the career path for Project Manager

Financial Analyst

Financial Analysts are responsible for analyzing financial data to make investment recommendations. They work with clients to define investment goals, develop investment strategies, and manage investment portfolios. This course from Goldman Sachs may help Financial Analysts better understand their customers and their competitors.

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Operations Manager

Operations Managers are responsible for managing the day-to-day operations of their organizations. They work with cross-functional teams to define operational goals, develop operational plans, and manage operational risks. This course from Goldman Sachs may help Operations Managers better understand their customers and their competitors, which may help them plan and execute more successful operations.

See salaries and explore the career path for Operations Manager

Investment Banker

Investment Bankers are responsible for advising companies on mergers and acquisitions, capital raises, and other financial transactions. They work with clients to develop and execute financial strategies. This course from Goldman Sachs may help Investment Bankers better understand their customers and their competitors.

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Venture Capitalist

Venture Capitalists are responsible for investing in early-stage companies. They work with entrepreneurs to develop and implement investment strategies. This course from Goldman Sachs may help Venture Capitalists better understand their customers and their competitors.

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Event Planner

Event Planners are responsible for planning and executing events. They work with clients to define event goals, develop event budgets, and manage event logistics. This course from Goldman Sachs may help Event Planners better understand their customers and their competitors, which may help them plan more successful events.

See salaries and explore the career path for Event Planner