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Keisha Johnson
This course will teach you fundamental skills for effective product research and discovery.
Read more
This course will teach you fundamental skills for effective product research and discovery.
Read more
This course will teach you fundamental skills for effective product research and discovery.
In this course, Product Discovery, you’ll learn the essential skills for effective product research and discovery. First, you’ll explore the types of research you’ll likely need to execute and the questions best addressed by each research strategy. Next, you’ll discover how to use each in practice. Finally, you’ll learn how to synthesize your learnings into actionable insights.. When you’re finished with this course, you’ll have the skills and knowledge of product research needed to successfully lead your product team through researching a problem space or opportunity.
Register for this course and see more details by visiting:
OpenCourser.com/course/bx97ll/product
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What's inside
Syllabus
Course Overview
Product Discovery: Your Role as a PM
Introduction to Research Styles
Discovery Planning
Read more
Syllabus
Course Overview
Product Discovery: Your Role as a PM
Introduction to Research Styles
Discovery Planning
Read more
Discovery Strategies
Synthesizing Research
Taking Action on Your Research
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Develops fundamental skills for effective product research and discovery, which are core skills for product managers
Taught by Keisha Johnson, who are recognized for their work in product discovery
Offers hands-on labs and interacive materials, which enhance the learning process
Builds a strong foundation for beginners in product research and discovery
Suitable for students new to product research and discovery, as it starts with the basics
Save this course
Save Product Management: Product Discovery to your list so you can find it easily later:
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Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Product Management: Product Discovery with these
activities:
Review course syllabus
Show steps
Preview the course syllabus to understand the topics that will be covered and adjust your expectations and approach accordingly.
Show steps
-
Access and review the course syllabus.
-
Identify the course topics and learning objectives.
-
Set realistic expectations for your performance in the course.
-
Prepare yourself to acquire the required resources (e.g., textbooks, software).
Read 'Product Discovery: Finding the Right Product to Build'
Show steps
Gain insights into best practices for product discovery by reading 'Product Discovery: Finding the Right Product to Build'.
View
Strategize: Product Strategy and Product...
on Amazon
Show steps
-
Read the book and take notes on key concepts and frameworks.
Review problem-solving techniques
Show steps
Review problem-solving techniques to strengthen your ability to identify and solve product discovery challenges.
Browse courses on
Product Discovery
Show steps
-
Review basic problem-solving frameworks, such as the 5 Whys and root cause analysis.
-
Practice applying these frameworks to product discovery scenarios.
Ten other activities
Expand to see all activities and additional details
Show all 13 activities
Explore industry case studies of successful product research
Show steps
Expand your knowledge and gain practical insights by analyzing real-world examples of how companies have successfully conducted product research.
Browse courses on
Product Research
Show steps
-
Identify reputable sources of industry case studies.
-
Review and analyze the research methods and outcomes in the case studies.
-
Extract key learnings and best practices applicable to your research.
Participate in a study group
Show steps
Join a study group to discuss course concepts, share experiences, and support each other's learning.
Show steps
-
Find or form a study group with classmates who share your interests.
-
Meet regularly to discuss course content, work on assignments together, and provide feedback.
Craft a research methodology proposal
Show steps
Demonstrate your understanding of the research process by developing a comprehensive research methodology proposal that outlines your approach to gathering and analyzing data.
Browse courses on
Research Methodology
Show steps
-
Define the research problem and objectives.
-
Review relevant literature to support your research.
-
Select appropriate research methods and data analysis techniques.
-
Develop a data collection plan and timeline.
-
Identify potential risks and challenges, and propose strategies to mitigate them.
Conduct user interviews
Show steps
Conduct user interviews to gain firsthand insights into user needs and pain points.
Browse courses on
User Research
Show steps
-
Develop a user interview guide based on your research questions.
-
Recruit and schedule user interviews.
-
Conduct user interviews and actively listen to user feedback.
Create a resource repository
Show steps
Organize and review course materials, research findings, and other resources to enhance your understanding and retention.
Browse courses on
Product Discovery
Show steps
-
Gather relevant materials from the course and your own research.
-
Organize materials into a structured resource repository, such as a digital folder or document.
Engage in peer discussions on research insights
Show steps
Collaborate with peers to exchange ideas, share perspectives, and enhance your understanding of research findings.
Show steps
-
Identify a peer group or discussion forum.
-
Pose questions, share insights, and actively participate in discussions.
-
Provide constructive feedback to peers and engage in knowledge exchange.
Conduct a mini product research project
Show steps
Apply your knowledge and skills to a practical project that involves planning, executing, and analyzing product research.
Browse courses on
Product Research
Show steps
-
Define a specific research problem and scope.
-
Select appropriate research methods and data collection techniques.
-
Gather and analyze data to answer the research questions.
-
Present your findings and recommendations in a clear and compelling format.
Develop a product concept
Show steps
Develop a product concept based on your research findings to demonstrate your understanding of user needs and product strategy.
Browse courses on
Product Development
Show steps
-
Identify a specific user problem or opportunity.
-
Brainstorm and evaluate potential product concepts using frameworks like the Business Model Canvas.
-
Create a prototype or mock-up of your product concept.
Develop a presentation or video tutorial on research techniques
Show steps
Solidify your understanding and reinforce learning by creating a presentation or tutorial that explains research techniques and their applications.
Show steps
-
Identify a specific research technique or concept to focus on.
-
Gather and organize relevant information from credible sources.
-
Design and develop the presentation or tutorial using effective visuals and examples.
-
Present or share your work with peers or a broader audience.
Attend a product discovery workshop
Show steps
Enhance your practical skills by attending a product discovery workshop led by industry experts.
Browse courses on
Product Development
Show steps
-
Research and identify relevant product discovery workshops.
-
Register and attend the workshop, actively participating in discussions and exercises.
Review course syllabus
Show steps
Preview the course syllabus to understand the topics that will be covered and adjust your expectations and approach accordingly.
Show steps
Show steps
Show steps
- Access and review the course syllabus.
- Identify the course topics and learning objectives.
- Set realistic expectations for your performance in the course.
- Prepare yourself to acquire the required resources (e.g., textbooks, software).
Read 'Product Discovery: Finding the Right Product to Build'
Show steps
Gain insights into best practices for product discovery by reading 'Product Discovery: Finding the Right Product to Build'.
View
Strategize: Product Strategy and Product...
on Amazon
Show steps
Show steps
Show steps
- Read the book and take notes on key concepts and frameworks.
Review problem-solving techniques
Show steps
Review problem-solving techniques to strengthen your ability to identify and solve product discovery challenges.
Browse courses on
Product Discovery
Show steps
Show steps
Show steps
- Review basic problem-solving frameworks, such as the 5 Whys and root cause analysis.
- Practice applying these frameworks to product discovery scenarios.
Ten other activities
Expand to see all activities and additional details
Show all 13 activities
Explore industry case studies of successful product research
Show steps
Expand your knowledge and gain practical insights by analyzing real-world examples of how companies have successfully conducted product research.
Browse courses on
Product Research
Show steps
Show steps
Show steps
- Identify reputable sources of industry case studies.
- Review and analyze the research methods and outcomes in the case studies.
- Extract key learnings and best practices applicable to your research.
Participate in a study group
Show steps
Join a study group to discuss course concepts, share experiences, and support each other's learning.
Show steps
Show steps
Show steps
- Find or form a study group with classmates who share your interests.
- Meet regularly to discuss course content, work on assignments together, and provide feedback.
Craft a research methodology proposal
Show steps
Demonstrate your understanding of the research process by developing a comprehensive research methodology proposal that outlines your approach to gathering and analyzing data.
Browse courses on
Research Methodology
Show steps
Show steps
Show steps
- Define the research problem and objectives.
- Review relevant literature to support your research.
- Select appropriate research methods and data analysis techniques.
- Develop a data collection plan and timeline.
- Identify potential risks and challenges, and propose strategies to mitigate them.
Conduct user interviews
Show steps
Conduct user interviews to gain firsthand insights into user needs and pain points.
Browse courses on
User Research
Show steps
Show steps
Show steps
- Develop a user interview guide based on your research questions.
- Recruit and schedule user interviews.
- Conduct user interviews and actively listen to user feedback.
Create a resource repository
Show steps
Organize and review course materials, research findings, and other resources to enhance your understanding and retention.
Browse courses on
Product Discovery
Show steps
Show steps
Show steps
- Gather relevant materials from the course and your own research.
- Organize materials into a structured resource repository, such as a digital folder or document.
Engage in peer discussions on research insights
Show steps
Collaborate with peers to exchange ideas, share perspectives, and enhance your understanding of research findings.
Show steps
Show steps
Show steps
- Identify a peer group or discussion forum.
- Pose questions, share insights, and actively participate in discussions.
- Provide constructive feedback to peers and engage in knowledge exchange.
Conduct a mini product research project
Show steps
Apply your knowledge and skills to a practical project that involves planning, executing, and analyzing product research.
Browse courses on
Product Research
Show steps
Show steps
Show steps
- Define a specific research problem and scope.
- Select appropriate research methods and data collection techniques.
- Gather and analyze data to answer the research questions.
- Present your findings and recommendations in a clear and compelling format.
Develop a product concept
Show steps
Develop a product concept based on your research findings to demonstrate your understanding of user needs and product strategy.
Browse courses on
Product Development
Show steps
Show steps
Show steps
- Identify a specific user problem or opportunity.
- Brainstorm and evaluate potential product concepts using frameworks like the Business Model Canvas.
- Create a prototype or mock-up of your product concept.
Develop a presentation or video tutorial on research techniques
Show steps
Solidify your understanding and reinforce learning by creating a presentation or tutorial that explains research techniques and their applications.
Show steps
Show steps
Show steps
- Identify a specific research technique or concept to focus on.
- Gather and organize relevant information from credible sources.
- Design and develop the presentation or tutorial using effective visuals and examples.
- Present or share your work with peers or a broader audience.
Attend a product discovery workshop
Show steps
Enhance your practical skills by attending a product discovery workshop led by industry experts.
Browse courses on
Product Development
Show steps
Show steps
Show steps
- Research and identify relevant product discovery workshops.
- Register and attend the workshop, actively participating in discussions and exercises.
Career center
Learners who complete Product Management: Product Discovery will develop knowledge and skills
that may be useful to these careers:
Product Manager
Product Manager
As a Product Manager, you will be responsible for the lifecycle of a product, from its inception to its launch and beyond. This course will teach you the fundamental skills you need to be successful in this role, such as how to conduct effective product research, discover customer needs, and develop and launch successful products.
Product Designer
Product Designer
As a Product Designer, you will be responsible for the user experience of a product. This course will teach you the skills you need to be successful in this role, such as how to conduct user research, design user interfaces, and create prototypes.
User Researcher
User Researcher
As a User Researcher, you will be responsible for conducting research to understand the needs of users. This course will teach you the skills you need to be successful in this role, such as how to design and conduct research studies, analyze data, and present findings.
Market Researcher
Market Researcher
As a Market Researcher, you will be responsible for conducting research to understand the market for a product. This course will teach you the skills you need to be successful in this role, such as how to design and conduct research studies, analyze data, and present findings.
Data Analyst
Data Analyst
As a Data Analyst, you will be responsible for analyzing data to identify trends and patterns. This course will teach you the skills you need to be successful in this role, such as how to clean and analyze data, and present findings.
Business Analyst
Business Analyst
As a Business Analyst, you will be responsible for analyzing business processes to identify areas for improvement. This course may teach you some of the skills you need to be successful in this role, such as how to identify and analyze problems, and develop and implement solutions.
Project Manager
Project Manager
As a Project Manager, you will be responsible for planning and executing projects. This course may teach you some of the skills you need to be successful in this role, such as how to plan and manage projects, and communicate with stakeholders.
Software Engineer
Software Engineer
As a Software Engineer, you will be responsible for designing, developing, and testing software. This course may teach you some of the skills you need to be successful in this role, such as how to design and develop software, and test and debug code.
UX Designer
UX Designer
As a UX Designer, you will be responsible for designing the user experience of a product. This course may teach you some of the skills you need to be successful in this role, such as how to design user interfaces, and create prototypes.
Marketing Manager
Marketing Manager
As a Marketing Manager, you will be responsible for developing and executing marketing campaigns. This course may teach you some of the skills you need to be successful in this role, such as how to develop and implement marketing plans, and measure and analyze results.
Sales Manager
Sales Manager
As a Sales Manager, you will be responsible for leading and managing a sales team. This course may teach you some of the skills you need to be successful in this role, such as how to develop and implement sales strategies, and motivate and manage a sales team.
Customer Success Manager
Customer Success Manager
As a Customer Success Manager, you will be responsible for ensuring that customers are satisfied with a product or service. This course may teach you some of the skills you need to be successful in this role, such as how to build relationships with customers, and resolve their issues.
Technical Writer
Technical Writer
As a Technical Writer, you will be responsible for writing technical documentation. This course may teach you some of the skills you need to be successful in this role, such as how to write clear and concise technical documentation.
Quality Assurance Analyst
Quality Assurance Analyst
As a Quality Assurance Analyst, you will be responsible for testing software to ensure that it meets quality standards. This course may teach you some of the skills you need to be successful in this role, such as how to test software, and identify and report bugs.
Business Development Manager
Business Development Manager
As a Business Development Manager, you will be responsible for developing new business opportunities. This course may teach you some of the skills you need to be successful in this role, such as how to identify and qualify potential customers, and develop and pitch business proposals.
For more career information including salaries, visit:
OpenCourser.com/course/bx97ll/product
Reading list
We've selected nine books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Product Management: Product Discovery.
Save
The book is commonly used by professionals and teams to learn about effective discovery.
Commonly used reference for product development and lean product strategy.
Provides background in the lean product development process and an overview of the concepts of different research strategies and research synthesis.
Save
Commonly used reference by product development teams and professionals to understand startup strategy.
Provides background on understanding the innovator's dilemma and its impact on product research and strategy.
Save
Commonly used text on user story mapping.
Save
Is commonly used by students and professionals for understanding product strategy.
Save
Is commonly read by professionals seeking to develop an understanding of how to research technology markets.
Provides background on understanding the chasm and its impact on product research and strategy.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/bx97ll/product
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Time
76 hours
Level
Introductory
Via
Pluralsight
Instructor
Keisha Johnson
Language
English
Good to know
Develops fundamental skills for effective product research and discovery, which are core skills for product managers
Taught by Keisha Johnson, who are recognized for their work in product discovery
Offers hands-on labs and interacive materials, which enhance the learning process
Builds a strong foundation for beginners in product research and discovery
Suitable for students new to product research and discovery, as it starts with the basics
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