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Gerry Scullion

This course will teach you both the theory and the application of how to complete a service blueprint

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This course will teach you both the theory and the application of how to complete a service blueprint

Blueprinting is the trojan horses of methods to help open the mindset of service design thinking and doing within organizations. In this course, Service Design Service Blueprints, you’ll learn to how to complete a blueprint with confidence. First, you’ll explore how to complete a journey map.. Next, you’ll discover how to map the interactions that are happen in the backstage to serve the frontstage. Finally, you’ll learn how to complete a blueprint.. When you’re finished with this course, you’ll have the skills and knowledge of a service designer needed to conduct and complete the creation of service blueprints.

What's inside

Syllabus

Traffic lights

Read about what's good
what should give you pause
and possible dealbreakers
Helps students synthesize insights from customer journey maps to create service blueprints
Suitable for beginners who want to learn service design without extensive prior knowledge
Provides practical skills for conducting and completing service blueprint creation
Covers the 'Trojan horse' approach to service design thinking and doing in organizations
Taught by experienced instructors in the field of service design

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Reviews summary

Practical guide to service blueprints

According to learners, this course offers a highly practical and comprehensive guide to service blueprints, making complex concepts exceptionally clear and actionable. It is widely considered ideal for professionals and those new to service design, providing a strong foundation for understanding and applying these critical tools within organizations. Students particularly value the well-structured content and the instructor's ability to explain how blueprints serve as a "trojan horse" for design thinking adoption. While the course excels at foundational knowledge, some learners expressed a desire for more advanced topics or diverse industry-specific case studies to further deepen their understanding.
Highlights blueprints as a tool for organizational change.
"I clearly understood how blueprints can be a 'trojan horse' for design thinking within my organization."
"This course helped me articulate the value of service design to my team and stakeholders more effectively."
"It provides a strong argument for integrating service design into broader business strategy discussions."
Instructor clearly explains complex service design concepts.
"The instructor's explanations were incredibly clear and easy to follow, even for complex topics."
"I loved how logically the modules flowed, building knowledge step-by-step from journey maps to blueprints."
"I appreciated the clear examples provided throughout the lectures; they really solidified my understanding."
Provides practical steps for creating service blueprints.
"I now feel confident creating my own service blueprints after taking this course. It was incredibly practical."
"The course breaks down complex concepts into actionable steps that I could immediately apply to my work."
"Gave me the tools to map our entire customer journey and backstage processes effectively."
Reviewers wanted more diverse real-world examples.
"While the concepts were clear, I hoped for more varied industry case studies to see broader applications."
"The course could benefit from more in-depth examples of how blueprints are applied in different sectors."
"I really enjoyed the course, but it would be even better with additional practical scenarios."
Highly beneficial for those new to service blueprinting.
"If you're new to service design and blueprinting, this is a fantastic starting point. It covers all the essentials."
"For someone with prior experience, some sections might feel like a review, but it's a solid refresher."
"I wished there were more advanced techniques covered, but it's perfect for foundational knowledge."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Service Design Service Blueprints with these activities:
Review Service Design Fundamentals
Refresh your foundational understanding of service design concepts before starting the course.
Browse courses on Service Design
Show steps
  • Review notes or textbooks from previous service design courses or workshops.
  • Read articles or blog posts on service design best practices.
  • Watch videos or attend webinars on service design fundamentals.
Organize Course Materials
Organize your notes, assignments, and other course materials for easy reference.
Show steps
  • Create a system for organizing your materials, such as using folders or a digital note-taking app.
  • Regularly review and update your materials to ensure they are up-to-date.
Read Design for Services: A Service Design Guide by I. Stuart
Understand the fundamentals of service design and how it can be applied to create effective and user-centric services.
Show steps
  • Read Chapters 1-3 to gain an overview of service design and its principles.
  • Read Chapters 4-6 to learn about different service design methods and tools.
  • Apply the concepts to a real-world service design project.
Five other activities
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Show all eight activities
Complete Service Design Exercises
Reinforce your understanding of service design concepts through hands-on practice.
Browse courses on Service Design
Show steps
  • Find online service design exercises or create your own.
  • Complete the exercises to practice applying service design principles.
  • Review your results and identify areas for improvement.
Create a Journey Map and Service Blueprint for a Service
Develop a deeper understanding of the concepts of journey mapping and service blueprinting by creating your own.
Show steps
  • Identify a service to create journey map and service blueprint for.
  • Conduct research to gather data about the service.
  • Create a journey map to visualize the customer's experience.
  • Create a service blueprint to map out the service delivery process.
Participate in a Service Design Peer Discussion Group
Connect with other learners and share insights and experiences in service design.
Browse courses on Service Design
Show steps
  • Find or create a peer discussion group focused on service design.
  • Attend regular meetings and actively participate in discussions.
  • Share your own experiences and learn from others.
Develop a Service Design Plan
Apply your learnings to create a comprehensive service design plan that can be used to improve a real-world service.
Browse courses on Service Design
Show steps
  • Identify a specific service to focus on.
  • Conduct research to gather data about the service.
  • Develop a service design plan that includes a journey map, service blueprint, and recommendations for improvement.
  • Present your plan to stakeholders for feedback.
Mentor a Junior Service Designer
Reinforce your knowledge and understanding of service design by guiding a junior professional in the field.
Browse courses on Service Design
Show steps
  • Find a junior service designer who is looking for a mentor.
  • Set up regular mentoring sessions to provide guidance and support.
  • Share your experiences and insights to help the mentee develop their skills.

Career center

Learners who complete Service Design Service Blueprints will develop knowledge and skills that may be useful to these careers:
Service Designer
As a Service Designer, you will need to be well-versed in understanding and mapping customer journeys. This course will provide you with the skills and knowledge to create service blueprints that can help you improve the customer experience and create more efficient and effective services. By completing the course, you will be well-prepared to enter the field of Service Design with confidence.
User Experience (UX) Designer
As a UX Designer, you will need to have a strong understanding of how users interact with technology and services. This course will provide you with the skills to map user journeys and create blueprints that can help you improve the user experience. By completing the course, you will become more valuable to employers in the tech industry.
Service Innovation Manager
As a Service Innovation Manager, you will need to be able to develop and implement new services that meet the needs of customers. This course will provide you with the skills to create service blueprints that can help you design and launch new services that are successful.
Product Manager
As a Product Manager, you will need to have a deep understanding of customer needs and expectations. This course will help build a foundation for you in service design thinking. By completing the course, you will be able to create better products that meet the needs of your customers.
Design Researcher
As a Design Researcher, you will need to have a strong understanding of research methods and techniques. This course may be useful to you as it will help you to develop a deeper understanding of how to conduct user research and create blueprints that are based on data.
Customer Experience Manager
As a Customer Experience Manager, you will need to have a deep understanding of customer needs and expectations. This course may be useful to you as it will provide you with the skills to create service blueprints that can help you improve the customer experience.
Business Analyst
As a Business Analyst, you will need to have a strong understanding of business processes and how to improve them. This course may be useful to you as it will provide you with the skills to create service blueprints that can help you identify areas for improvement and make recommendations for change.
Project Manager
As a Project Manager, you will need to have a strong understanding of how to plan and execute projects. This course may be useful to you as it will provide you with the skills to create service blueprints that can help you to plan and manage projects more effectively.
Consultant
As a Consultant, you will need to have a strong understanding of business processes and how to improve them. This course may be useful to you as it will provide you with the skills to create service blueprints that can help you to identify areas for improvement and make recommendations for change.
Entrepreneur
As an Entrepreneur, you will need to have a strong understanding of customer needs and how to meet them. This course may be useful to you as it will provide you with the skills to create service blueprints that can help you develop new products and services that are successful.
Marketing Manager
As a Marketing Manager, you will need to have a deep understanding of customer needs and expectations. This course may be useful to you as it will provide you with the skills to create service blueprints that can help you to develop marketing campaigns that are more effective.
Sales Manager
As a Sales Manager, you will need to have a deep understanding of customer needs and expectations. This course may be useful to you as it will provide you with the skills to create service blueprints that can help you to develop sales strategies that are more effective.
Operations Manager
As an Operations Manager, you will need to have a strong understanding of business processes and how to improve them. This course may be useful to you as it will provide you with the skills to create service blueprints that can help you to identify areas for improvement and make recommendations for change.
Human Resources Manager
As a Human Resources Manager, you will need to have a deep understanding of employee needs and expectations. This course may be useful to you as it will provide you with the skills to create service blueprints that can help you to develop HR policies and programs that are more effective.
Accountant
As an Accountant, you will need to have a strong understanding of business processes and how to improve them. This course may be useful to you as it will provide you with the skills to create service blueprints that can help you to identify areas for improvement and make recommendations for change.

Reading list

We've selected 15 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Service Design Service Blueprints.
Provides a comprehensive overview of service design, from the initial stages of understanding customer needs to the final stages of implementing and evaluating service solutions. It valuable resource for anyone who wants to learn more about service design or improve their skills in this area.
Practical guide to applying service design thinking in the real world. It provides step-by-step instructions on how to conduct service design projects, from research and analysis to prototyping and implementation.
Comprehensive guide to service design methods, tools, and cases. It provides a wealth of information for anyone who wants to learn more about service design or improve their skills in this area.
Provides a practical guide to service innovation, with a focus on creating new services that customers love. It covers topics such as customer research, service design, and business model innovation.
Practical guide to value proposition design, a process for creating products and services that customers want. It provides step-by-step instructions on how to develop and test value propositions, with real-world examples.
Provides a theoretical foundation for service-dominant logic, a new approach to marketing that focuses on the value of services and the role of customers in co-creating value.
Provides a practical guide to design thinking, a human-centered approach to problem-solving and innovation. It valuable resource for anyone new to design thinking or looking to deepen their understanding of the field.
Classic introduction to the principles of design, with a focus on everyday objects. It valuable resource for anyone interested in learning more about design, or for understanding the principles of service design.
Provides a practical guide to service design delivery. It valuable resource for anyone who wants to learn more about service design delivery or improve their skills in this area.
Practical guide to the Lean Startup methodology, a process for rapidly testing and validating new business ideas. It valuable resource for anyone starting a new business or looking to improve their entrepreneurial skills.
Explores the concept of the experience economy, and how businesses can create value by offering memorable experiences to their customers.
Provides a comprehensive guide to service design frameworks. It valuable resource for anyone who wants to learn more about service design frameworks or improve their skills in this area.
Provides a comprehensive guide to service design transformation. It valuable resource for anyone who wants to learn more about service design transformation or improve their skills in this area.

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