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Ray Friedman, Rangaraj Ramanujam, Ph.D., and Kimberly Pace
Personal branding is critical for today’s executive—it distinguishes you as a competent authority, helps you establish your own goals for continuous improvement, and empowers you to lead change in your organization through effective management of yourself and...
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Personal branding is critical for today’s executive—it distinguishes you as a competent authority, helps you establish your own goals for continuous improvement, and empowers you to lead change in your organization through effective management of yourself and others. If you’re looking to establish yourself in a leadership role and align your actions and behaviors with how you want to be perceived, this course is for you. This course is composed of three modules: managing self, managing others, and leading efforts for change. In this course, you’ll understand how to manage teams and foster effective decision-making, create and communicate a vision for workplace change, build coalitions that work, master the art of self-management, develop and manage your executive personal brand, and learn to become a more persuasive presenter. Additionally, you’ll complete a hands-on project on organizational change that tests your skills in a variety of simulated situations. When you complete this course, you’ll leave with a thorough understanding of how your leadership can make an impact on your organization, a set of sharpened skills to help you accomplish your goals, and most of all, you’ll learn how to develop your own unique strengths.
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Explores personal branding, a critical skill for executives in today's market
Taught by industry experts with extensive experience
Develops skills in managing self and others, including team management and fostering effective decision-making
Examines various aspects of leadership, including creating and communicating a vision for workplace change and building coalitions that work
Teaches how to develop and manage an executive personal brand
Provides an opportunity to apply learned concepts through a hands-on project on organizational change

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Reviews summary

Leadership skills guide

This course helps learners develop leadership skills such as self-management, persuasive presentation, and the ability to build coalitions. It contains three modules on managing self, others, and leading change. Some students felt it was better than expected, but others mentioned its cost despite being advertised as free.
The course is interactive and engaging.
"The assignments are interactive."
"The lectures were engaging."
Some learners mentioned the course is not free despite being advertised as such.
"Says Free Online Course, but wants to charge $750 once you click through to the class... is this a bait and switch?"

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Leadership Toolkit for Managers with these activities:
Review Leading Change
This book helps build a deeper understanding of leading the change process using Kotter's well-known 8-step change management model.
Show steps
  • Read the introduction and chapter 1 on creating a sense of urgency.
  • Read chapter 2-4 and outline the steps for building a guiding coalition and creating a vision.
  • Read chapter 5-7 and explain the different ways to communicate and empower employees to buy into the change.
  • Finish the book and create a personal reflection on how this model can be used in your work.
Learn a Presentation Software
Becoming proficient in a presentation software will help you deliver impactful and engaging presentations, a key skill for leaders.
Browse courses on Public Speaking
Show steps
  • Choose a presentation software (e.g., PowerPoint, Google Slides).
  • Follow online tutorials to learn the basics of the software.
  • Practice creating and designing slides.
  • Seek feedback on your presentations from peers or mentors.
Attend Industry Conferences
Networking at industry conferences provides opportunities to connect with professionals and learn about emerging trends.
Browse courses on Networking
Show steps
  • Research upcoming industry conferences in your field.
  • Set goals for your attendance, such as meeting specific individuals or learning about new technologies.
  • Prepare your elevator pitch and materials to showcase your expertise.
  • Attend sessions, workshops, and networking events.
  • Follow up with connections made at the conference.
Five other activities
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Self-Reflection Exercises
Regular self-reflection helps develop self-awareness, identify areas for improvement, and set goals for ongoing growth.
Browse courses on Self-Management
Show steps
  • Focus on a specific topic, such as communication skills or time management.
  • Reflect on your strengths and weaknesses in that area.
  • Identify specific behaviors or actions that you can improve.
  • Set goals for improvement and track your progress.
Develop Your Personal Brand Statement
Creating a personal brand statement will strengthen your understanding of your own unique strengths and how to communicate them effectively.
Browse courses on Personal Branding
Show steps
  • Introspection: reflect on your values, skills, and accomplishments.
  • Brainstorm: write down a list of words and phrases that describe you and your professional goals.
  • Draft: craft a concise statement that encapsulates your unique value proposition.
  • Refine: get feedback from peers or mentors to refine and strengthen your statement.
Contribute to Open Source Projects
Contributing to open source projects enhances technical skills, promotes collaboration, and demonstrates leadership in the tech community.
Browse courses on Collaboration
Show steps
  • Identify open source projects aligned with your interests and skills.
  • Review the project's documentation and contribution guidelines.
  • Propose or find a suitable issue to work on.
  • Implement your changes and submit a pull request.
  • Collaborate with the project maintainers to refine and merge your contributions.
Develop a Change Management Plan
This project allows you to apply the principles of change management to a real-world scenario, reinforcing your understanding of the process.
Browse courses on Change Management
Show steps
  • Identify a specific change initiative in your workplace or community.
  • Conduct a stakeholder analysis to identify those affected by the change.
  • Develop a detailed plan outlining the steps to implement the change.
  • Monitor and evaluate the progress of the change initiative.
  • Present your plan and findings to stakeholders.
Mentor Junior Colleagues
Mentoring others reinforces leadership skills, provides opportunities to share knowledge, and builds a strong professional network.
Browse courses on Leadership
Show steps
  • Identify junior colleagues who could benefit from your guidance.
  • Set clear goals and expectations for the mentorship.
  • Provide regular feedback, support, and encouragement.
  • Foster a positive and supportive learning environment.

Career center

Learners who complete Leadership Toolkit for Managers will develop knowledge and skills that may be useful to these careers:
Management Consultant
A Management Consultant helps organizations improve their performance. They can develop plans for organizational change, advise on strategy, and help implement new processes. This course may be useful to a Management Consultant because it helps students develop skills in managing teams, creating and communicating a vision for change, and building coalitions.
Operations Manager
An Operations Manager is responsible for the day-to-day operations of a business. They may oversee production, logistics, and customer service. This course may be useful to an Operations Manager because it helps build a foundation in managing teams, making decisions, and leading change.
Project Manager
A Project Manager is responsible for planning, organizing, and executing projects. They may work in a variety of industries, including construction, IT, and healthcare. This course may be useful to a Project Manager because it helps develop skills in managing teams, creating and communicating a vision for change, and building coalitions.
Business Analyst
A Business Analyst helps organizations improve their business processes. They may analyze data, develop recommendations, and help implement new systems. This course may be useful to a Business Analyst because it helps build a foundation in managing teams, making decisions, and leading change.
Change Manager
A Change Manager helps organizations manage change. They may develop plans for change, communicate with stakeholders, and help implement new processes. This course may be useful to a Change Manager because it helps develop skills in creating and communicating a vision for change, building coalitions, and managing teams.
Human Resources Manager
A Human Resources Manager is responsible for managing the human resources department of an organization. They may oversee recruitment, training, and employee relations. This course may be useful to a Human Resources Manager because it helps develop skills in managing teams, making decisions, and leading change.
Marketing Manager
A Marketing Manager is responsible for developing and executing marketing campaigns. They may oversee product development, advertising, and public relations. This course may be useful to a Marketing Manager because it helps build a foundation in managing teams, making decisions, and leading change.
Sales Manager
A Sales Manager is responsible for leading a sales team. They may oversee sales goals, develop marketing strategies, and manage customer relationships. This course may be useful to a Sales Manager because it helps develop skills in managing teams, making decisions, and leading change.
Chief Executive Officer
A Chief Executive Officer (CEO) is the highest-ranking executive in a company. They are responsible for the overall success of the company. This course may be useful to a CEO because it helps develop skills in managing teams, making decisions, and leading change.
Chief Operating Officer
A Chief Operating Officer (COO) is responsible for the day-to-day operations of a company. They may oversee production, logistics, and customer service. This course may be useful to a COO because it helps build a foundation in managing teams, making decisions, and leading change.
Chief Financial Officer
A Chief Financial Officer (CFO) is responsible for the financial management of a company. They may oversee budgeting, accounting, and investments. This course may be useful to a CFO because it helps build a foundation in managing teams, making decisions, and leading change.
Chief Technology Officer
A Chief Technology Officer (CTO) is responsible for the technology infrastructure of a company. They may oversee software development, hardware procurement, and data security. This course may be useful to a CTO because it helps build a foundation in managing teams, making decisions, and leading change.
Chief Information Officer
A Chief Information Officer (CIO) is responsible for the information technology (IT) systems of a company. They may oversee data management, network security, and software development. This course may be useful to a CIO because it helps build a foundation in managing teams, making decisions, and leading change.
Chief Marketing Officer
A Chief Marketing Officer (CMO) is responsible for the marketing and advertising of a company. They may oversee product development, public relations, and social media. This course may be useful to a CMO because it helps build a foundation in managing teams, making decisions, and leading change.
Chief Human Resources Officer
A Chief Human Resources Officer (CHRO) is responsible for the human resources department of a company. They may oversee recruitment, training, and employee relations. This course may be useful to a CHRO because it helps build a foundation in managing teams, making decisions, and leading change.

Reading list

We've selected 28 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Leadership Toolkit for Managers.
Provides a comprehensive overview of leadership theories and practices, with a focus on the behaviors that distinguish effective leaders. It valuable resource for anyone looking to develop their leadership skills.
Classic in the field of leadership and provides a comprehensive overview of the key principles and practices of effective leadership. It is particularly useful for those who are new to leadership roles or who are looking to improve their leadership skills.
Emphasizes the importance of trust in leadership and provides practical advice on how to build trust with others. It valuable read for anyone who wants to improve their interpersonal skills and build stronger relationships with their team members.
Challenges traditional notions of leadership and offers research-based insights into what makes great leaders. It must-read for anyone who wants to create a more effective and engaged workplace.
Examines the factors that distinguish great companies from good companies. It provides a framework for building a sustainable, high-performing organization.
Must-read for anyone who wants to learn how to transform a good company into a great one. Collins provides a framework for identifying and developing the key factors that drive organizational success.
Provides a practical guide to personal and professional effectiveness. It classic work that has helped millions of people achieve their goals.
Provides a simple and effective way to improve your leadership skills. The authors offer a four-step process that can help you to overcome obstacles, build relationships, and achieve your goals.
Timeless classic that provides a framework for personal and professional effectiveness. Covey's principles are applicable to all aspects of life, and they can help you to become a more effective leader.
Provides a comprehensive overview of emotional intelligence and its importance in leadership. It offers practical tools and techniques for developing emotional intelligence skills.
Provides a condensed overview of the essential business concepts that every manager should know. It valuable resource for anyone who wants to quickly get up to speed on the basics of business.
Explains why successful companies often fail to innovate. It provides a framework for understanding the challenges of innovation and offers strategies for overcoming them.
Provides a research-based approach to leadership that focuses on the power of positive emotions. Gordon shows how positive leaders can create a more engaged and productive workforce.
Provides a simple and effective framework for building a high-performing team. Lencioni identifies the three essential virtues of a team player and offers practical advice on how to develop them.
Provides a practical guide to building successful startups. It offers a step-by-step approach to testing and validating business ideas.
Examines the importance of culture in building successful organizations. It provides insights into how to create a culture that drives performance and innovation.
Provides a practical guide to leading change in organizations. It offers a step-by-step approach to planning, implementing, and sustaining change.
Provides a step-by-step guide to having difficult conversations more effectively. Patterson and his co-authors offer practical tools and techniques for managing emotions, staying focused on the issue, and reaching a mutually acceptable solution.
This ancient Chinese military treatise provides insights into the principles of strategy and leadership. It valuable resource for anyone who wants to understand the dynamics of power and influence.
Provides a simple and effective framework for coaching others. Stanier offers seven essential questions that can help you to empower your team members and improve their performance.
Provides a research-based approach to leadership that focuses on the importance of vulnerability. Brown shows how vulnerable leaders can create more authentic and effective relationships with their teams.
This classic work on political philosophy provides a pragmatic guide to gaining and maintaining power. It fascinating read for anyone who wants to understand the darker side of leadership.
Provides a framework for understanding and building a strong organizational culture. Coyle shows how culture can drive performance, innovation, and employee engagement.
Explores the power of introversion. It provides insights into how introverts can use their strengths to succeed in a world that often values extroversion.
Provides a practical guide to developing emotional agility. It offers tools and techniques for managing emotions and navigating difficult situations.
Provides a framework for marketing and selling new products to mainstream customers. Moore shows how to successfully cross the chasm that separates early adopters from mainstream consumers.

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