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Dina Okeil Taha
In this 1 hour and 30 minutes long project-based course, you will learn how to understand the product development stage, you will learn to differentiate and locate products in the introduction stage of the product life cycle as well as doing the needed...
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In this 1 hour and 30 minutes long project-based course, you will learn how to understand the product development stage, you will learn to differentiate and locate products in the introduction stage of the product life cycle as well as doing the needed financial analysis for products in different product life cycle stages Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.
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Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Good for those in North America because full function is not available elsewhere
Short, one and a half hour, timespan
Financial analysis of products in different life cycle stages is a helpful skill to have
Helps learners understand product development
Instructs on the product life cycle

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Reviews summary

Good course from project management perspective

Despite having some shortcomings, learners generally find 'Product Lifecycle: A Guide from Start to Finish' project-based course to be helpful and practical for those looking for information on marketing strategies.
Focuses on Marketing Aspects of Product Development
"...Is good for someone looking just for marketing strategies though."
Includes Practical Exercises
"...All you need in 4 hands on activities"
Course Focus Varies from Title
"...Course is only focused on the project management aspect of product development. Does not accurately reflect the course title and summary..."
Insufficient Theoretical Background
"...missing a lot of theoretical background... While there graphs and excels presented, it is completely left behind the scenes what those graphs mean, what are win and profit rations, why should we do this and not something else for the product in a certain stage..."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in The Product Lifecycle: A Guide from start to finish with these activities:
Review Calculating Unit Economics
Refresh your knowledge of calculating Unit Economics to better understand the financial performance of products.
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Practice Identifying Products in the Introduction Stage
Practice identifying products in the Introduction Stage to better understand the challenges and opportunities of launching new products.
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Discuss Financial Analysis Techniques for Products in Different Life Cycle Stages with Peers
Discuss financial analysis techniques with peers to gain different perspectives and enhance your understanding.
Browse courses on Financial Analysis
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Four other activities
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Show all seven activities
Follow Tutorial on Financial Analysis for Different Product Life Cycle Stages
Follow a tutorial to learn how to conduct financial analysis for products in different Product Life Cycle stages.
Browse courses on Financial Analysis
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Create a Case Study on a Product in the Introduction Stage
Create a case study to analyze the challenges and opportunities of a product in the Introduction Stage.
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Develop a Product Introduction Plan for a New Product
Apply your knowledge to develop a comprehensive product introduction plan for a new product.
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Mentor Junior Product Managers on Financial Analysis for Product Development
Share your knowledge and experience by mentoring junior product managers on financial analysis techniques.
Browse courses on Financial Analysis
Show steps

Career center

Learners who complete The Product Lifecycle: A Guide from start to finish will develop knowledge and skills that may be useful to these careers:
Product Operations Manager
A Product Operations Manager is responsible for the day-to-day operations of a product. This includes managing the product inventory, customer service, and shipping and receiving. The Product Lifecycle: A Guide from start to finish course can help you build a foundation in the product operations process. This course will teach you how to differentiate and locate products in the introduction stage of the product life cycle as well as doing the needed financial analysis for products in different product life cycle stages.
Product Manager
A Product Manager is responsible for the lifecycle of a product. This includes planning, developing, launching, and managing the product. The Product Lifecycle: A Guide from start to finish course can help you build a foundation in the product development process. This course will teach you how to differentiate and locate products in the introduction stage of the product life cycle as well as doing the needed financial analysis for products in different product life cycle stages.
Product Development Manager
A Product Development Manager is responsible for the development and launch of new products. This includes managing the product development team, conducting market research, and developing product specifications. The Product Lifecycle: A Guide from start to finish course can help you build a foundation in the product development process. This course will teach you how to differentiate and locate products in the introduction stage of the product life cycle as well as doing the needed financial analysis for products in different product life cycle stages.
Product Marketing Manager
A Product Marketing Manager is responsible for the marketing and sales of a product. This includes developing marketing campaigns, managing the product website, and generating leads. The Product Lifecycle: A Guide from start to finish course can help you build a foundation in the product marketing process. This course will teach you how to differentiate and locate products in the introduction stage of the product life cycle as well as doing the needed financial analysis for products in different product life cycle stages.
Product Analyst
A Product Analyst is responsible for analyzing product data to identify trends and opportunities. This includes conducting market research, analyzing sales data, and developing product recommendations. The Product Lifecycle: A Guide from start to finish course can help you build a foundation in the product analysis process. This course will teach you how to differentiate and locate products in the introduction stage of the product life cycle as well as doing the needed financial analysis for products in different product life cycle stages.
Business Analyst
A Business Analyst is responsible for analyzing business needs and developing solutions. This includes gathering requirements, developing process maps, and creating business cases. The Product Lifecycle: A Guide from start to finish course can help you build a foundation in the business analysis process. This course will teach you how to differentiate and locate products in the introduction stage of the product life cycle as well as doing the needed financial analysis for products in different product life cycle stages.
Marketing Manager
A Marketing Manager is responsible for planning and executing marketing campaigns. This includes developing marketing strategies, managing marketing budgets, and tracking marketing results. The Product Lifecycle: A Guide from start to finish course can help you build a foundation in the marketing process. This course will teach you how to differentiate and locate products in the introduction stage of the product life cycle as well as doing the needed financial analysis for products in different product life cycle stages.
Project Manager
A Project Manager is responsible for planning, executing, and closing a project. This includes managing the project team, developing a project plan, and tracking project progress. The Product Lifecycle: A Guide from start to finish course can help you build a foundation in the project management process. This course will teach you how to differentiate and locate products in the introduction stage of the product life cycle as well as doing the needed financial analysis for products in different product life cycle stages.
Sales Manager
A Sales Manager is responsible for managing a sales team and achieving sales targets. This includes developing sales strategies, managing sales budgets, and tracking sales results. The Product Lifecycle: A Guide from start to finish course can help you build a foundation in the sales process. This course will teach you how to differentiate and locate products in the introduction stage of the product life cycle as well as doing the needed financial analysis for products in different product life cycle stages.
Data Analyst
A Data Analyst is responsible for analyzing data to identify trends and patterns. This includes cleaning data, building data models, and creating data visualizations. The Product Lifecycle: A Guide from start to finish course may be useful for building a foundation in the data analysis process. This course will teach you how to differentiate and locate products in the introduction stage of the product life cycle as well as doing the needed financial analysis for products in different product life cycle stages.
Financial Analyst
A Financial Analyst is responsible for analyzing financial data and making investment recommendations. This includes developing financial models, conducting financial research, and creating financial presentations. The Product Lifecycle: A Guide from start to finish course may be useful for building a foundation in the financial analysis process. This course will teach you how to differentiate and locate products in the introduction stage of the product life cycle as well as doing the needed financial analysis for products in different product life cycle stages.
Market Research Analyst
A Market Research Analyst is responsible for conducting market research and analyzing market data. This includes gathering data from surveys, interviews, and focus groups. The Product Lifecycle: A Guide from start to finish course may be useful for building a foundation in the market research process. This course will teach you how to differentiate and locate products in the introduction stage of the product life cycle as well as doing the needed financial analysis for products in different product life cycle stages.
Technical Writer
A Technical Writer is responsible for writing technical documentation. This includes writing user manuals, white papers, and training materials. The Product Lifecycle: A Guide from start to finish course may be useful for building a foundation in the technical writing process. This course will teach you how to differentiate and locate products in the introduction stage of the product life cycle as well as doing the needed financial analysis for products in different product life cycle stages.
Quality Assurance Analyst
A Quality Assurance Analyst is responsible for testing software applications to ensure that they meet quality standards. This includes writing test cases, executing tests, and reporting bugs. The Product Lifecycle: A Guide from start to finish course may be useful for building a foundation in the quality assurance process. This course will teach you how to differentiate and locate products in the introduction stage of the product life cycle as well as doing the needed financial analysis for products in different product life cycle stages.
Software Engineer
A Software Engineer is responsible for designing, developing, and testing software applications. This includes writing code, creating user interfaces, and debugging software. The Product Lifecycle: A Guide from start to finish course may be useful for building a foundation in the software development process. This course will teach you how to differentiate and locate products in the introduction stage of the product life cycle as well as doing the needed financial analysis for products in different product life cycle stages.

Reading list

We've selected 14 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in The Product Lifecycle: A Guide from start to finish .
This classic work by Clayton M. Christensen explores the reasons why large, successful companies often fail to innovate and adapt to new technologies. It provides valuable insights into the challenges of product lifecycle management and innovation.
Provides a framework for understanding the different stages of the adoption curve for new products. It helps marketers and product managers develop strategies to successfully launch and market products to mainstream customers.
Introduces the concept of lean product development and provides a step-by-step guide to building and testing minimum viable products (MVPs). It emphasizes the importance of customer feedback and iteration in product development.
This practical guide helps startups acquire their first customers. It covers a range of topics, from defining your target market to developing marketing and sales strategies.
Helps readers develop a clear and concise strategy for their business. It provides a framework for evaluating strategies and identifies the common pitfalls that can lead to failure.
Builds on the concepts introduced in The Innovator's Dilemma and provides a roadmap for creating and sustaining successful growth in the face of disruption.
Popularized the concept of lean startups and provides a step-by-step guide to building a successful business using the lean approach.
This ancient Chinese military treatise offers insights into strategy and competition that can be applied to the business world. It emphasizes the importance of planning, deception, and adaptability.
Provides a framework for developing value propositions that are customer-centric and profitable. It helps businesses understand their customers' needs and develop products and services that meet those needs.

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