Master in Product and Brand Management- FMCG, FMCD etc. from Udemy

Do you want to Gain Excellence in Product Management to become a Product Manager in a FMCG and FMCD company?

Take a look at this Udemy course where you will

Learn everything you need to know about product management in FMCG /FMCD companies like Unilever, J&J, Danone etc.
Right from Formulating Innovative Marketing Strategies to New Product Introduction to Digital Marketing and Brand Building
Can gain Practical Experience by doing real life Brand Management Internship with us or can also consult with us about your marketing challenges and solutions
A lot of additional resources to learn more as needed on marketing including many many cases
Preview many lectures for FREE
Clear your doubts on this topic any time while doing the course through a Google Meet
Get 30 days Money Back Guarantee
Get Enrichmentor's Certificate of Proficiency after passing a Viva in addition to Udemy's Course Completion Certificate

The content for this course has come from my own experiences as a Product Manager at Hindustan Unilever for the Leaf Tea Brand, General Manager Marketing at Johnson & Johnson Consumer India and Managing Director at Dumex India which is now a part of Danone India. As you will see in the Previews, a lot of examples have been drawn from a Consulting Assignment I did for Cello India formulating the Entry Strategy including a Marketing Plan for BIC USA in the Shavers category. All these got molded into this course while preparing MBA students at IIM Udaipur during last 6 years.

You can also get a Enrichmentors Course Completion Certificate cum Letter of Recommendation to whoever will complete their internship with us successfully. Please message me if you would like to do a 2 month flexi time, flexi hours, remote Product Management Internship.

Look at what are students like you saying about this course

"Great insights into the Product Management Excellence. A lot of learnings on how to use SWOT and formulate all the marketing strategies, esp the Positioning Strategy. Also how to do success factor analysis before SWOT, systematic way of doing market and competitor analysis, determining the key marketing tasks. Illustration of Cello was very useful in understanding all these concepts. I now now feel better equipped to formulate and implement the marketing strategies. Very useful for brand managers like me. "

"This course is an amazing mix of brand management and product management. This makes it so easy to connect the dots between the two specially for those candidates who are new to the world of product. Looking forward to learn more. Thank-you to the creators of the course."

"It's simply brilliant. The concepts are explained quite well and are all related to the practical world. The course helped me out view the roles and responsibilities of a brand manager in a new way. I liked how this course explains all the functions in detail from formulating to execution. i would recommend all inspiring to join marketing as a career to join this course."

"Simply amazing. Truly loved the pedagogy. This learning covers all the aspects required for an aspiring product manager to excel in the role. Amazing material and nice teaching. Going to benefit a lot from it. Looking forward to taking their other courses as well. :)"

"Amazing Course with all I wanted to learn about the Product Management the way it is done in industry. Well worth the time and money"

"The explanation is very straightforward and clear. This course helped me to learn product management and brand management. By completing this course I get to learn strategy-building skills.

Thanks to Arun Singhal sir for making this course now I feel more confident on my marketing skills."

"This was a very comprehensive and easy to understand course on Brand and Product Management. Thoroughly enjoyed it and learned a lot. Thank you so much Sir. "

"This course is very useful and interesting. Each concept is explained perfectly in a easily understanding way. It also gives a deep insight about strategies and brand management. Overall, it's a very good course for those are in marketing fields."

"So far very informative and useful, Arun sir is doing a phenomenal job, He is very knowledgeable. The content of this course is excellent. It is designed in a way that each and every step you are going to implement while doing Product and Brand Management. The language, the clarity, and the examples of the topics were all perfect, to the point and very informative. Looking forward to the rest of his courses."

"The course was very fruitful and knowledgeable. Details were compact and to the point, excess details and discussions about unnecessary topics were left out. The modules were short and impactful as well as the topics and sub-topics were nicely divided into modules. Another plus point of this course was the clear presentation along with the description"

"I enjoyed this course thoroughly. The course gives a great overview of what to expect in a product management role. The frameworks explained give a tactical solution to some of the issues faced by a product manager. Highly recommend this course to anyone who is looking to learn the basics of product and brand management."

"A well-curated and detailed course encompassing all interlinkages in product and brand management. Arun Singhal's experience speaks volumes in the elaborated course plan. It helped me understand what employers seek in product management and marketing purviews, bridging the gaps between aspiration and hiring. It familiarised me with the tools and techniques to upskill and understand product management"

"The course was incredibly informative and fruitful. This brand and product management course was highly thorough and simple to understand. It was very enjoyable, and I learned a lot about strategies. The topics and subtopics were thoughtfully arranged into modules, and the modules themselves were brief and impactful. The course's straightforward presentation is the keyholder for any student."

"The course has a very well defined structure and the tutor has amazing content delivery skill. It is highly useful for anyone trying to understand product management and marketing from a experience based perspective"

"The course is very well structured and provided an in-depth understanding of the respective domains. And these lectures are very special also because they are coming from such an experienced mentor with years of practice. This course has exceeded all my expectations and has undoubtedly had a profound impact on my personal and professional growth. It's comprehensive content, interactive approach, and commitment to excellence makes it an apt course. I wholeheartedly recommend this course to anyone looking to expand their knowledge, develop new skills, and embark on a transformational journey of self-improvement."

"The instructor's voice is clear and delivered at an ideal pace, ensuring that learners can easily follow along and grasp the concepts being presented. The course covers a wide range of topics, leaving no essential aspect of product management untouched. The breadth and depth of the content ensure that learners acquire a comprehensive understanding of the subject matter."

"Great learning. the quiz at the end of each session really helps evaluate my understanding."

"It's awesome... learning a lot"

"Awesome"

"great seminar"

"Learned a lot through this course, it was helpful."

Preview for yourself 50% of the lectures FREE . If you like the content, enroll for the course, enjoy and start excelling in your marketing career.

Please remember that this course comes with Udemy's 30 days Money Back Guarantee.

Once you enroll, please message me for any help needed to help you learn best and get certifications

What's inside

Learning objectives

Understanding what are they looking for in excellence in product management
Learn what are the tools and techniques like swot, stp, 4ps, u&a, concept testing, concept use test, gtm strategy, digital marketing etc
Learn how to build excellence in product management using these tools and techniques
Formulating innovative strategies for existing products
Implementing strategies better than plan
New product introduction

Brand building
Digital marketing
Start building excellence in product management by doing an internship with us
Real life case reviews and studies
Show more
Show less

Understanding what are they looking for in excellence in product management
Learn what are the tools and techniques like swot, stp, 4ps, u&a, concept testing, concept use test, gtm strategy, digital marketing etc
Learn how to build excellence in product management using these tools and techniques
Formulating innovative strategies for existing products
Implementing strategies better than plan
New product introduction
Brand building
Digital marketing
Start building excellence in product management by doing an internship with us
Real life case reviews and studies
Show more
Show less

Syllabus

Introduction

Abbreviations used in this course

Overview

Excellence Requirements

Please answer the following questions based on learnings in this lecture

How can you do the Product Management in excellent way?

At the end of this lecture you will learn the following

A case study of excellence in Product Management in FMCG industry

What Strategies?

Current Strategies

Overall Approach

Please answer following questions based on learnings in this lecture

Success Factor Analysis

Strength & Weakness

Opportunity & Threats

SWOT Analysis

Please answer the following questions based on your learnings in this lecture

Strategic Alternatives

Strategic Choices

Objectives

Market Structure

Competition Analysis

Overall Marketing Strategy

Brand Positioning

Product Strategy

At the end of this lecture, you will learn the following

•A Case Study-How did P&G solve their Pringles potato chips problem

At the end of this lecture, you will learn the following

•A Case Study- How did GE address issues with their gas turbines?

Pricing Strategy

Distribution Strategy

At the end of this lecture, you will learn the following

•A Case Study- How did Amazon solve the challenge of improving the delivery exp.

Promotions Strategy

A short video for working professional who want to learn how to gain Marketing Strategy Excellence

Preview of our Udemy course covering summary of marketing concepts from Kotler's Marketing Management with all solved cases

Action Planning- Annual Plans and Budget Summary

Action Planning- Month wise Action Planning

P&L and Risks & Upsides

Resource Planning

Motivating People

Building Capabilities

Providing Support

Monitoring Implementation

OKR: Objective Key Result Framework

New Product Development-Overview

Important Product and Brand management learnings from Tata Nano's failure

Important Product and Brand management learnings from Google Glass's failure

Important product and brand management learnings from Pepsi Blue's failure

Business Idea Generation and Selection- Overview

Business Idea Generation and Selection- Resources & Limitations Determination

Business Idea Generation and Selection- Idea Generation

Business Idea Generation and Selection-KSFs

Business Idea Generation & Selection-Evaluation

U&A Studies

Concept Development

Concept Testing

Prototype Development & Testing

Business Strategy Formulation & Modelling
Business Planning

Traffic lights

Read about what's good

what should give you pause

and possible dealbreakers

Draws upon the instructor's experience at Hindustan Unilever and Johnson & Johnson, offering insights directly applicable to the FMCG and FMCD industries

Covers a range of marketing tools and techniques, including SWOT, STP, 4Ps, and digital marketing, which are essential for product management roles

Includes case studies from companies like Coca-Cola, P&G, Amazon, Tesla, and McDonald's, providing real-world examples of marketing strategy in action

Offers an internship opportunity, which allows learners to gain practical experience in brand management and apply the concepts learned in the course

Explores new product introduction strategies, including business idea generation, concept testing, and prototype development, which are crucial for product managers

Includes a review of marketing concepts from Kotler's Marketing Management, which is a foundational text in the field of marketing

Reviews summary

Practical product and brand management for fmcg

According to learners, this course offers great insights and a comprehensive overview of product and brand management specifically tailored for the FMCG/FMCD industries. Students appreciate the practical relevance, noting that concepts are explained well and tied to the real world using numerous case studies and industry examples. Many highlight the instructor's extensive experience as a key strength, providing valuable perspectives. Reviewers consistently mention the clear structure and easy-to-understand explanations. Overall, it's described as highly useful for aspiring and current professionals in marketing and brand/product management roles, helping build confidence and strategic thinking.

Case studies illustrate concepts well.

"Illustration of Cello was very useful in understanding all these concepts."

"The language, the clarity, and the examples of the topics were all perfect, to the point and very informative."

"A lot of examples have been drawn from a Consulting Assignment I did for Cello India formulating the Entry Strategy..."

Helps feel better equipped for roles.

"I now now feel better equipped to formulate and implement the marketing strategies. Very useful for brand managers like me."

"By completing this course I get to learn strategy-building skills. ...now I feel more confident on my marketing skills."

"It helped me understand what employers seek... bridging the gaps between aspiration and hiring."

Concepts are easy to grasp and follow.

"The explanation is very straightforward and clear. This course helped me to learn product management and brand management."

"Each concept is explained perfectly in an easily understanding way."

"The course has a very well defined structure and the tutor has amazing content delivery skill."

"The language, the clarity, and the examples of the topics were all perfect, to the point and very informative."

Covers all essential PM/BM aspects.

"The content of this course is excellent. It is designed in a way that each and every step you are going to implement..."

"The breadth and depth of the content ensure that learners acquire a comprehensive understanding of the subject matter."

"A well-curated and detailed course encompassing all interlinkages in product and brand management."

Insights from years of industry experience.

"So far very informative and useful, Arun sir is doing a phenomenal job, He is very knowledgeable."

"Arun Singhal's experience speaks volumes in the elaborated course plan."

"lectures are very special also because they are coming from such an experienced mentor with years of practice."

Focuses on real-world industry practices.

"It's simply brilliant. The concepts are explained quite well and are all related to the practical world."

"Amazing Course with all I wanted to learn about the Product Management the way it is done in industry."

"I learned how to use practical tools and strategies that I could apply immediately to my work."

"The frameworks explained give a tactical solution to some of the issues faced by a product manager."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Master in Product and Brand Management- FMCG, FMCD etc. with these activities:

Review Marketing Fundamentals

Show steps

Solidify your understanding of core marketing concepts like the 4Ps, STP, and SWOT analysis to better grasp the course's advanced strategies.

Browse courses on Marketing Fundamentals

Show steps

Review a marketing textbook or online resources.
Complete practice quizzes on marketing fundamentals.
Summarize key marketing concepts in your own words.

Read 'Kotler on Marketing'

Show steps

Expand your knowledge of marketing principles with this comprehensive guide by Philip Kotler, a leading expert in the field.

View Marketing In The New Economy (Legend in... on Amazon

Show steps

Read 'Kotler on Marketing'.
Take notes on key marketing concepts and strategies.
Relate these concepts to FMCG/FMCD product management.

Read 'Positioning: The Battle for Your Mind'

Show steps

Gain a deeper understanding of brand positioning, a key element in FMCG and FMCD product management, by studying this influential book.

View Positioning: The Battle for Your Mind, 20th... on Amazon

Show steps

Read the book 'Positioning: The Battle for Your Mind'.
Identify key positioning strategies discussed in the book.
Analyze how these strategies apply to FMCG/FMCD products.

Four other activities

Expand to see all activities and additional details

Show all seven activities

Participate in a Marketing Case Study Group

Show steps

Deepen your understanding of marketing strategies by discussing and analyzing real-world case studies with peers.

Show steps

Form a study group with other students.
Select relevant marketing case studies.
Analyze the case studies and discuss findings.
Share insights and learn from each other.

Analyze a Successful FMCG Brand

Show steps

Apply course concepts by analyzing a real-world FMCG brand, identifying its target market, positioning, and marketing strategies.

Show steps

Choose a successful FMCG brand to analyze.
Research the brand's target market and positioning.
Evaluate the brand's marketing strategies (4Ps, digital marketing).
Write a report summarizing your findings and recommendations.

Develop a New Product Launch Plan

Show steps

Synthesize your learning by creating a comprehensive launch plan for a hypothetical new FMCG product, covering all aspects from concept to GTM strategy.

Show steps

Brainstorm a new FMCG product idea.
Conduct market research to validate the idea.
Develop a detailed marketing plan (STP, 4Ps, digital marketing).
Create a presentation to pitch your product launch plan.

Attend Industry Conferences

Show steps

Connect with industry professionals and learn about the latest trends in FMCG and FMCD product management by attending relevant conferences and events.

Show steps

Identify relevant industry conferences and events.
Register and attend the events.
Network with industry professionals.
Take notes on key insights and trends.

Career center

Learners who complete Master in Product and Brand Management- FMCG, FMCD etc. will develop knowledge and skills that may be useful to these careers:

Product Manager

The role of a Product Manager is to guide the development and marketing of a product, from conception to launch and beyond. This individual is responsible for defining the product vision, gathering and prioritizing product and customer requirements, and working closely with engineering, sales, marketing, and support to ensure revenue and customer satisfaction goals are met. This course directly prepares you to become a Product Manager, especially in the FMCG and FMCD industries. The course provides the knowledge needed for product management in these sectors. It gives practical experience through internships and consulting opportunities. The detailed coverage of strategy formulation helps a Product Manager make informed decisions. The focus on real-life case studies gives a Product Manager valuable insights for success. This Product Manager course is particularly useful for those aiming to excel in product management roles in FMCG and FMCD companies.

See salaries and explore the career path for Product Manager

Brand Manager

A Brand Manager shepherds the image, identity, and promise of a brand to consumers. This professional shapes brand strategy, oversees marketing campaigns, and analyzes market trends. With skills learned from this course, a brand manager understands how to effectively leverage the tools and techniques of product management in FMCG and FMCD companies. They can formulate innovative marketing strategies, introduce new products, and build a brand's presence through digital marketing. The course's emphasis on real-life case reviews and studies, along with practical experience, helps a brand manager to excel in the role. The focus on strategy formulation and brand building provides a foundation for effective marketing. The course is valuable for those seeking to enhance their brand management skills, especially those in the FMCG and FMCD sectors.

See salaries and explore the career path for Brand Manager

Product Marketing Manager

A Product Marketing Manager is responsible for the go-to-market strategy for a product, including defining the target audience, positioning, and messaging. This role combines aspects of both product management and marketing. With the skills learned from this course, a Product Marketing Manager can effectively formulate marketing strategies, introduce new products, and build a brand through digital marketing. The course's emphasis on understanding product management in FMCG and FMCD companies directly aligns with the responsibilities of a Product Marketing Manager. The focus on real-life case reviews and studies enhances a Product Marketing Manager's practical understanding. The Product Marketing Manager will find that the course provides a comprehensive understanding of the product lifecycle and how to effectively market products.

See salaries and explore the career path for Product Marketing Manager

Product Line Manager

A Product Line Manager oversees the strategy and execution for a specific line of products within a company's portfolio. This role involves defining the product roadmap, managing the product lifecycle, and coordinating with various teams to ensure the success of the product line. This course is particularly useful for a Product Line Manager, especially with its focus on understanding product management in FMCG and FMCD companies. The modules on formulating innovative marketing strategies and new product introduction are directly relevant to managing a product line. The course's emphasis on real-life case reviews aides understanding of the challenges and opportunities. A Product Line Manager seeking to improve their product line strategy, especially within the FMCG and FMCD sectors, finds this course valuable.

See salaries and explore the career path for Product Line Manager

Marketing Manager

A Marketing Manager is responsible for planning, developing, and implementing marketing strategies. The central objective is to help a company meet sales targets, increase brand awareness, and improve customer engagement. This course helps a Marketing Manager gain expertise in product management, especially within FMCG and FMCD companies. The modules on strategy formulation and new product introduction are directly applicable to the responsibilities of a Marketing Manager. The course's focus on brand building and digital marketing helps a Marketing Manager develop comprehensive marketing plans. The real-life case reviews and studies enhance a Marketing Manager's practical understanding. This course is useful for marketing managers seeking to become more skilled, especially in the FMCG and FMCD industries.

See salaries and explore the career path for Marketing Manager

Digital Marketing Specialist

A Digital Marketing Specialist is responsible for developing, implementing, and managing digital marketing campaigns that promote a company and its products or services. This role involves using various digital channels, such as social media, email, and search engines, to reach target audiences and drive conversions. With the skills learned from this course, a Digital Marketing Specialist can effectively leverage digital marketing for brand building and new product introduction. The course's emphasis on understanding product management in FMCG and FMCD companies directly aligns with the responsibilities of a Digital Marketing Specialist. The focus on formulating innovative marketing strategies enables a Digital Marketing Specialist to create effective campaigns. The Digital Marketing Specialist will find that the course provides a comprehensive understanding of how to integrate digital channels into overall marketing strategies.

See salaries and explore the career path for Digital Marketing Specialist

Market Analyst

A Market Analyst studies market conditions, consumer behavior, and competitor activities to provide insights that inform business decisions. They collect and analyze data, identify trends, and make recommendations to improve marketing strategies and product development. This course provides an understanding of tools and techniques like SWOT, STP, 4Ps, U&A, Concept Testing and Concept Use Test. The course may help with market analysis skills. It provides insight into formulating innovative strategies for existing products, new product introduction and brand building. This course may be useful for Market Analysts to refine their skills in the FMCG and FMCD sectors.

See salaries and explore the career path for Market Analyst

Entrepreneur

An Entrepreneur who wants to start and manage their own business, especially in the FMCG or FMCD sectors, finds this course useful. This individual needs a broad understanding of product management, marketing strategies, and brand building. This course's focus on formulating innovative strategies, introducing new products, and digital marketing gives an entrepreneur a foundation for developing a successful business. The course also helps by providing real-life case studies. The entrepreneur may find that by developing excellence in product management as a result of this course, they can build a successful business.

See salaries and explore the career path for Entrepreneur

Marketing Consultant

A Marketing Consultant provides expert advice and guidance to businesses on how to improve their marketing strategies and achieve their business goals. They analyze market trends, identify opportunities, and develop customized marketing plans. This course may be of use to a Marketing Consultant, especially with its focus on formulating innovative marketing strategies and new product introduction. The emphasis on digital marketing and brand building gives the consultant insights for crafting effective marketing plans. The course's real-life case reviews and internship opportunities give the consultant practical experience. A Marketing Consultant seeking to refine their consulting skills, especially within the FMCG and FMCD sectors, finds this course valuable.

See salaries and explore the career path for Marketing Consultant

Marketing Director

A Marketing Director is responsible for developing, implementing, and managing marketing campaigns that promote a company and its products or services. They play a major role in enhancing brand awareness within the target market. This course may provide useful information for a Marketing Director, particularly with its focus on formulating innovative marketing strategies and new product introduction. The course helps a Marketing Director understand the tools and techniques used in product management within FMCG and FMCD companies. The emphasis on digital marketing and brand building gives a Marketing Director valuable insights for crafting effective campaigns. A section of the course that concerns implementing strategies may be helpful to marketing directors. This course may be valuable for Marketing Directors seeking to refine their skills, especially those in the FMCG and FMCD sectors.

See salaries and explore the career path for Marketing Director

Business Development Manager

A Business Development Manager identifies and pursues new business opportunities to drive revenue growth and expand the company's market presence. This role involves market research, lead generation, relationship building, and deal negotiation. This course may be valuable to a Business Development Manager, particularly with its focus on understanding product management in FMCG and FMCD companies. The modules on formulating innovative marketing strategies and new product introduction are directly relevant to identifying and pursuing new business opportunities. The course's emphasis on real-life case reviews helps in understanding the challenges and opportunities. A Business Development Manager seeking to improve their deal making, especially within the FMCG and FMCD sectors, finds this course useful.

See salaries and explore the career path for Business Development Manager

Innovation Manager

An Innovation Manager fosters a culture of creativity and leads initiatives to develop new products, services, or business models. This person is in charge of identifying market opportunities, evaluating ideas, and managing the innovation process. This course may be useful for an Innovation Manager because it provides insights into formulating innovative marketing strategies and introducing new products. The insights into product management techniques in FMCG and FMCD companies can help an Innovation Manager to evaluate the feasibility and market potential of new ideas. The course modules concerning building excellence in product management could provide strategies for managing the innovation process. An Innovation Manager may want to consider this course to enhance their knowledge of product strategy. The course modules on product and brand management supplement the role.

See salaries and explore the career path for Innovation Manager

Market Research Analyst

A Market Research Analyst studies market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price. This course may be useful for a Market Research Analyst. It provides the understanding of tools and techniques like SWOT, STP, 4Ps, U&A, Concept Testing and Concept Use Test. The course may help with market analysis skills. It provides insight into formulating innovative strategies for existing products, new product introduction and brand building. This course may be useful for Market Research Analysts to refine their skills in the FMCG and FMCD sectors.

See salaries and explore the career path for Market Research Analyst

Category Manager

A Category Manager is responsible for the performance of a specific category of products within a retail organization. They analyze market trends, manage relationships with suppliers, and develop strategies to maximize sales and profitability. This course may be of use to a Category Manager, particularly with its emphasis on product management in FMCG and FMCD companies. The modules on formulating innovative marketing strategies and new product introduction are directly relevant to category management. The course's focus on real-life case reviews aids in understanding the challenges and opportunities within different product categories. This is useful for Category Managers seeking to improve their category performance, especially within the FMCG and FMCD sectors. The section on strength, weakness, opportunities, and threats analysis is a plus.

See salaries and explore the career path for Category Manager

Sales Manager

A Sales Manager leads a team of sales representatives, setting sales targets, developing sales strategies, and overseeing the sales process. The goal is to maximize sales revenue and achieve the company's financial objectives. This course helps a Sales Manager because of the emphasis on understanding product management in FMCG and FMCD companies. This helps a sales manager understand the strategic formulation side of product management. The sales manager should also pay attention to the section on implementing marketing strategies better than planned. The course may be helpful to a Sales Manager seeking to improve their sales performance, especially within the FMCG and FMCD sectors.

See salaries and explore the career path for Sales Manager

Reading list

We've selected two books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Master in Product and Brand Management- FMCG, FMCD etc..

Positioning: The Battle for Your Mind, 20th...

Save

Classic in marketing, focusing on the importance of creating a strong and clear position for a brand in the consumer's mind. It provides practical advice and case studies on how to effectively position a brand in a competitive market. Since the course covers brand positioning as a key element of marketing strategy, this book offers valuable insights and techniques to enhance understanding and application.

Positioning: The Battle for Your Mind, 20th...

Hardcover

Positioning: The Battle for Your Mind, 20th...

Kindle Edition

Marketing In The New Economy

Save

Provides a comprehensive overview of marketing principles and strategies, written by one of the most influential figures in the field. It covers a wide range of topics relevant to product and brand management, including market segmentation, branding, and customer relationship management. While useful as a reference, it is more valuable as additional reading to broaden understanding of marketing concepts.

Marketing In The New Economy (Legend in Marketing)

Paperback

Master in Product and Brand Management- FMCG, FMCD etc.

What's inside

Learning objectives

Syllabus

Traffic lights

Save this course

Reviews summary

Practical product and brand management for fmcg

Activities

Career center

Reading list

Share

Similar courses