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Sean McMinn,
Kin Tang,
and
Delian Gaskell
The Capstone project is the culmination of your journey through the Business English for Non-Native Speakers specialization. It is aimed at applying the written and spoken skills that you have gained to an authentic business situation. You will be able to choose a business case provided by HKUST, or use an example from your own work experience and:
Read more
The Capstone project is the culmination of your journey through the Business English for Non-Native Speakers specialization. It is aimed at applying the written and spoken skills that you have gained to an authentic business situation. You will be able to choose a business case provided by HKUST, or use an example from your own work experience and:
Read more
The Capstone project is the culmination of your journey through the Business English for Non-Native Speakers specialization. It is aimed at applying the written and spoken skills that you have gained to an authentic business situation. You will be able to choose a business case provided by HKUST, or use an example from your own work experience and:
(1) prepare an online video presentation (approx. ½ hour) that analyses the case and provides recommendations, and
(2) prepare a business recommendation report to coincide with the presentation (approx. 2,000 words). The report should include an executive summary, analyses of the case and recommendations.
Register for this course and see more details by visiting:
OpenCourser.com/course/m2t21b/business
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What's inside
Syllabus
Week 1 Initial case analysis
Welcome to Week 1! In this module you review relevant materials that will help you with the non-graded assignment that involves producing a 1-page case analysis. The suggested links to previous lectures and readings will help you plan the content and structure of your initial case analysis together with resources that will help you with your language, grammar and structure.
Read more
Syllabus
Week 1 Initial case analysis
Welcome to Week 1! In this module you review relevant materials that will help you with the non-graded assignment that involves producing a 1-page case analysis. The suggested links to previous lectures and readings will help you plan the content and structure of your initial case analysis together with resources that will help you with your language, grammar and structure.
Read more
Week 2 Writing an informal situational analysis
Welcome to Week 2! In this module you review relevant materials that will help you with the non-graded assignment that involves producing a 1-page situational analysis. The suggested links to previous lectures and readings focus on giving explanations and making descriptions together with resources that will help you with your language, grammar and structure.
Week 3 Creating a draft executive summary
Welcome to Week 3! In this module you review relevant materials that will help you with the non-graded assignment that involves producing a 2-page executive summary for a recommendation report. The suggested links to previous lectures and readings focus on the language and organization of an executive summary together with resources that will help you with your grammar and structure.
Pitching your idea
Welcome to Week 4! In this module you review relevant materials that will help you with the non-graded assignment that involves pitching an idea or suggestion. The suggested links to previous lectures and readings will help you plan the content and structure of your pitch together with resources that will help you with your delivery and language.
Week 5 - Presenting a problem or situational analysis
Welcome to Week 5! In this module you review relevant materials that will help you with the non-graded assignment that involves presenting a situation or problem analysis. The suggested links to previous lectures and readings focus on conducting an audience analysis, preparing and organising presentations, and presenting data and designing effective visuals. The Language links will help you choose the appropriate language for delivering informative presentations and the appropriate tone and style for your audience.
Week 6 - Presenting recommendations and justifications
Welcome to Week 6! In this module you review relevant materials that will help you with the non-graded assignment that involves presenting recommendations and justifications for the case problem. The suggested links to previous lectures and readings focus understanding and applying concepts in cross-cultural communication. The Language links will help you choose the appropriate language for delivering recommendations and justifcations.
Week 7 - Capstone project
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Develops written and spoken English communication skills that are valuable to non-native speakers for use in business environments
Taught by instructors with experience teaching English communication to non-native learners
Involves the creation of a business recommendation report on a real case study
Aligned with the goals and objectives of business English communication learners
Includes guidance and support for the preparation of an online business presentation
Involves writing an executive summary for the business recommendation report
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Slow feedback
According to students, this course receives negative feedback for being particularly slow to provide feedback on final work. There is only 1 review for this class. As such, we recommend reading the reviews for yourself before making a final decision.
Instructors may take months to provide feedback.
"I see than nobody is interest for evaluate my final work for a few months. "
Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Business Case Analysis with these
activities:
Review 'Business Communication for Success' by Scott McLean
Show steps
Enhance your business communication skills by reviewing this comprehensive guide, which covers writing emails, reports, presentations, and more.
View
Business Communication for Success Version 2.0
on Amazon
Show steps
-
Read the book thoroughly, taking notes on key concepts
-
Apply the techniques and strategies in your own business communication
-
Complete the exercises and case studies to reinforce your learning
Follow online tutorials on case study analysis techniques
Show steps
Supplement your understanding of case study analysis techniques by following online tutorials that provide clear explanations and practical examples.
Browse courses on
Business Analysis
Show steps
-
Search for and identify relevant online tutorials
-
Follow the tutorials step-by-step, taking notes and applying the techniques to sample cases
-
Complete any exercises or assessments to reinforce your learning
Attend a workshop on effective business case presentations
Show steps
Enhance your presentation skills by attending a workshop that provides practical tips and guidance on crafting effective business case presentations.
Browse courses on
Business Case Development
Show steps
-
Search for and register for a relevant workshop
-
Attend the workshop and actively participate in the exercises and discussions
-
Take detailed notes and apply the techniques to your own presentations
Four other activities
Expand to see all activities and additional details
Show all seven activities
Complete mock business case simulations
Show steps
Engage in realistic simulations to hone your ability to analyze business cases, make informed decisions, and develop effective recommendations.
Browse courses on
Business Case Analysis
Show steps
-
Find mock business case simulations online or in textbooks
-
Work through the simulations individually or in groups
-
Analyze the case, identify key issues, and generate solutions
-
Present your recommendations and justify your reasoning
Attend industry events and connect with professionals in your field
Show steps
Expand your professional network and gain insights from experienced individuals by attending industry events and connecting with professionals.
Browse courses on
Networking
Show steps
-
Identify and attend industry conferences, meetups, or networking events
-
Prepare an elevator pitch to introduce yourself and your interests
-
Engage in meaningful conversations, exchange ideas, and build connections
Contribute to an open-source business case analysis platform
Show steps
Contribute to the development of an open-source platform, providing valuable experience in software development and collaboration.
Browse courses on
Open-Source Software
Show steps
-
Identify an open-source business case analysis platform
-
Review the platform's codebase and documentation
-
Identify areas where you can contribute your skills
-
Make code contributions or provide documentation improvements
-
Engage with the platform's community and participate in discussions
Develop a business case proposal for a problem in your community
Show steps
Apply your skills to address a real-world problem in your community, creating a valuable deliverable that showcases your ability to identify opportunities and develop solutions.
Browse courses on
Business Case Development
Show steps
-
Identify a pressing problem or opportunity in your community
-
Research and analyze the problem, gathering data and insights
-
Develop a business case that outlines the problem, proposed solution, and potential benefits
-
Create a presentation or report to communicate your proposal clearly and effectively
-
Present your proposal to stakeholders and community members
Review 'Business Communication for Success' by Scott McLean
Show steps
Enhance your business communication skills by reviewing this comprehensive guide, which covers writing emails, reports, presentations, and more.
View
Business Communication for Success Version 2.0
on Amazon
Show steps
Show steps
Show steps
- Read the book thoroughly, taking notes on key concepts
- Apply the techniques and strategies in your own business communication
- Complete the exercises and case studies to reinforce your learning
Follow online tutorials on case study analysis techniques
Show steps
Supplement your understanding of case study analysis techniques by following online tutorials that provide clear explanations and practical examples.
Browse courses on
Business Analysis
Show steps
Show steps
Show steps
- Search for and identify relevant online tutorials
- Follow the tutorials step-by-step, taking notes and applying the techniques to sample cases
- Complete any exercises or assessments to reinforce your learning
Attend a workshop on effective business case presentations
Show steps
Enhance your presentation skills by attending a workshop that provides practical tips and guidance on crafting effective business case presentations.
Browse courses on
Business Case Development
Show steps
Show steps
Show steps
- Search for and register for a relevant workshop
- Attend the workshop and actively participate in the exercises and discussions
- Take detailed notes and apply the techniques to your own presentations
Four other activities
Expand to see all activities and additional details
Show all seven activities
Complete mock business case simulations
Show steps
Engage in realistic simulations to hone your ability to analyze business cases, make informed decisions, and develop effective recommendations.
Browse courses on
Business Case Analysis
Show steps
Show steps
Show steps
- Find mock business case simulations online or in textbooks
- Work through the simulations individually or in groups
- Analyze the case, identify key issues, and generate solutions
- Present your recommendations and justify your reasoning
Attend industry events and connect with professionals in your field
Show steps
Expand your professional network and gain insights from experienced individuals by attending industry events and connecting with professionals.
Browse courses on
Networking
Show steps
Show steps
Show steps
- Identify and attend industry conferences, meetups, or networking events
- Prepare an elevator pitch to introduce yourself and your interests
- Engage in meaningful conversations, exchange ideas, and build connections
Contribute to an open-source business case analysis platform
Show steps
Contribute to the development of an open-source platform, providing valuable experience in software development and collaboration.
Browse courses on
Open-Source Software
Show steps
Show steps
Show steps
- Identify an open-source business case analysis platform
- Review the platform's codebase and documentation
- Identify areas where you can contribute your skills
- Make code contributions or provide documentation improvements
- Engage with the platform's community and participate in discussions
Develop a business case proposal for a problem in your community
Show steps
Apply your skills to address a real-world problem in your community, creating a valuable deliverable that showcases your ability to identify opportunities and develop solutions.
Browse courses on
Business Case Development
Show steps
Show steps
Show steps
- Identify a pressing problem or opportunity in your community
- Research and analyze the problem, gathering data and insights
- Develop a business case that outlines the problem, proposed solution, and potential benefits
- Create a presentation or report to communicate your proposal clearly and effectively
- Present your proposal to stakeholders and community members
Career center
Learners who complete Business Case Analysis will develop knowledge and skills
that may be useful to these careers:
Consultant
Consultant
A business case analysis course would be incredibly helpful to a consultant as it will provide essential tools and frameworks for analyzing business situations and formulating effective recommendations. The course covers various analytical techniques, data analysis, and presentation skills, all of which are crucial for consultants who need to provide strategic advice and solutions to clients. With a strong foundation in business case analysis, consultants can develop a deeper understanding of business challenges and opportunities, enabling them to deliver impactful recommendations and drive business success.
Business Analyst
Business Analyst
Professionals interested in becoming Business Analysts can greatly benefit from taking a business case analysis course. This course offers a comprehensive understanding of the principles and techniques involved in analyzing business cases, which is a fundamental skill for Business Analysts. By understanding how to evaluate business problems, identify potential solutions, and make data-driven recommendations, individuals can enhance their ability to contribute to strategic decision-making within organizations.
Product Manager
Product Manager
A business case analysis course can provide Product Managers with valuable skills and knowledge for their role. The course covers how to analyze market trends, conduct customer research, and evaluate the potential impact of new products or features. By gaining a deeper understanding of business case analysis, Product Managers can make more informed decisions about product development, prioritize features effectively, and communicate the value of their products to stakeholders.
Financial Analyst
Financial Analyst
Individuals pursuing a career as Financial Analysts can gain valuable insights from a business case analysis course. The course provides a framework for evaluating investment opportunities, assessing financial performance, and making sound financial recommendations. By developing a strong foundation in business case analysis, Financial Analysts can enhance their ability to analyze financial data, identify potential risks and opportunities, and make informed investment decisions.
Marketing Manager
Marketing Manager
For those aspiring to become Marketing Managers, a business case analysis course can provide a solid foundation for success. The course covers how to analyze market trends, identify target audiences, and develop effective marketing strategies. By gaining a deeper understanding of business case analysis, Marketing Managers can make data-driven decisions about marketing campaigns, allocate budgets effectively, and measure the impact of their marketing efforts.
Operations Manager
Operations Manager
A business case analysis course may be beneficial for individuals seeking a career as Operations Managers. The course provides a framework for analyzing operational processes, identifying inefficiencies, and developing improvement plans. By gaining a deeper understanding of business case analysis, Operations Managers can enhance their ability to optimize operations, reduce costs, and improve overall efficiency.
Project Manager
Project Manager
Project Managers can benefit from taking a business case analysis course to enhance their ability to evaluate project proposals, assess risks and opportunities, and make informed decisions throughout the project lifecycle. The course covers techniques for analyzing project feasibility, estimating costs and benefits, and developing project plans. With a strong foundation in business case analysis, Project Managers can increase project success rates and deliver value to stakeholders.
Data Analyst
Data Analyst
A business case analysis course can provide Data Analysts with valuable tools and techniques for analyzing data, identifying trends, and making data-driven recommendations. The course covers statistical analysis, data visualization, and data mining techniques, which are essential for Data Analysts to extract meaningful insights from data. With a strong foundation in business case analysis, Data Analysts can contribute more effectively to decision-making processes and drive business growth.
Investment Banker
Investment Banker
For those pursuing a career as Investment Bankers, a business case analysis course can provide a solid foundation for success. The course covers how to analyze financial statements, evaluate investment opportunities, and make sound financial recommendations. By gaining a deeper understanding of business case analysis, Investment Bankers can enhance their ability to advise clients on mergers and acquisitions, capital raising, and other financial transactions.
Management Consultant
Management Consultant
Professionals seeking a career as Management Consultants can benefit from taking a business case analysis course. The course provides a framework for analyzing business challenges, identifying opportunities, and developing strategic recommendations. By gaining a deeper understanding of business case analysis, Management Consultants can enhance their ability to advise clients on organizational strategy, operational improvement, and change management.
Entrepreneur
Entrepreneur
For aspiring Entrepreneurs, a business case analysis course can provide valuable tools and frameworks for evaluating business ideas, assessing market opportunities, and developing business plans. The course covers techniques for analyzing industry trends, conducting customer research, and estimating financial projections. With a strong foundation in business case analysis, Entrepreneurs can increase their chances of success by making informed decisions and developing a solid foundation for their ventures.
Market Researcher
Market Researcher
A business case analysis course may be helpful for individuals pursuing a career as Market Researchers. The course provides a framework for analyzing market trends, identifying target audiences, and developing marketing strategies. By gaining a deeper understanding of business case analysis, Market Researchers can enhance their ability to conduct effective market research studies, collect and analyze data, and make data-driven recommendations.
Business Development Manager
Business Development Manager
For professionals seeking a career as Business Development Managers, a business case analysis course can provide valuable insights and tools. The course covers techniques for identifying new business opportunities, developing sales strategies, and managing customer relationships. By gaining a deeper understanding of business case analysis, Business Development Managers can enhance their ability to generate leads, close deals, and build long-term client partnerships.
Sales Manager
Sales Manager
A business case analysis course may be beneficial for individuals pursuing a career as Sales Managers. The course provides a framework for analyzing sales performance, identifying sales opportunities, and developing sales strategies. By gaining a deeper understanding of business case analysis, Sales Managers can enhance their ability to motivate sales teams, optimize sales processes, and achieve sales targets.
Financial Manager
Financial Manager
For those interested in a career as Financial Managers, a business case analysis course may provide some useful insights. The course covers techniques for analyzing financial statements, managing financial risks, and making investment decisions. By gaining a deeper understanding of business case analysis, Financial Managers can enhance their ability to oversee financial operations, make sound financial decisions, and contribute to the overall financial health of an organization.
For more career information including salaries, visit:
OpenCourser.com/course/m2t21b/business
Reading list
We've selected 34 books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Business Case Analysis.
Save
A comprehensive guide to business case analysis, covering the key concepts, techniques, and tools used by professionals. Provides in-depth coverage of the different types of business cases, the process of developing and evaluating them, and the role of business case analysis in decision-making.
Save
A practical guide to writing effective business cases, focusing on the key elements and structure of a successful business case. Provides real-world examples and case studies to illustrate the principles and techniques discussed.
Provides insights into the challenges and difficulties of building a successful business. It covers various aspects of business, including leadership, decision-making, and managing people. The book offers valuable advice and insights for entrepreneurs and business leaders.
Provides a practical guide to the Lean Startup approach, a method for developing successful businesses by iteratively testing ideas and learning from failures. The book offers insights into how to apply the Lean Startup approach to your own business.
Provides a comprehensive overview of corporate finance theory and practice. It valuable resource for students and practitioners who want to develop their understanding of this area.
Provides a comprehensive guide to financial modeling. It covers various aspects of financial modeling, including data analysis, forecasting, and valuation. The book can serve as a valuable resource for students and professionals seeking to develop their financial modeling skills.
Provides insights into the innovator's dilemma, a phenomenon where successful firms fail to innovate and are overtaken by new entrants. The book offers a framework for understanding the innovator's dilemma and provides strategies for overcoming it.
Save
Provides a practical guide to developing good strategy. It covers various aspects of strategy, including strategic thinking, strategic planning, and strategic execution. The book offers insights into how to develop a strategy that will lead to success.
Provides insights into building successful startups. It covers various aspects of startups, including starting a startup, fundraising, and scaling a startup. The book offers valuable advice and insights for aspiring entrepreneurs.
A collection of case studies from Harvard Business Review, showcasing best practices in business case analysis and decision-making. Provides insights from leading experts and real-world examples of successful business cases.
Save
Provides a practical guide to getting customers for your startup. It covers various aspects of customer acquisition, including marketing, sales, and customer service. The book offers valuable advice and insights for entrepreneurs and business leaders.
Provides a comprehensive overview of risk management practices. It valuable resource for students and practitioners who want to develop their understanding of this area.
Provides a comprehensive overview of business analysis and valuation using financial statements. It covers various aspects of financial analysis, including ratio analysis, cash flow analysis, and valuation methods. The book can serve as a valuable reference for students and professionals seeking to enhance their understanding of business analysis and valuation.
Save
A behind-the-scenes look at the consulting firm McKinsey & Company, revealing their approach to business case analysis and problem-solving. Provides insights into the principles and techniques used by McKinsey consultants.
Provides an inside look at McKinsey & Company, one of the world's leading consulting firms. It offers insights into the firm's culture, values, and approach to problem-solving. The book can be beneficial for students and professionals seeking to learn from the best practices of a successful consulting firm.
Provides an inside look at the McKinsey & Company consulting firm. It valuable resource for students and practitioners who want to learn about the firm's approach to business case analysis.
Provides a comprehensive overview of risk management concepts and tools. It valuable resource for students and practitioners who want to develop their understanding of this area.
Provides a comprehensive overview of options, futures, and derivatives. It valuable resource for students and practitioners who want to develop their understanding of this area.
Provides insights into the psychology of persuasion. It covers various principles of persuasion, including reciprocity, commitment, and social proof. The book offers insights into how to influence others and achieve desired outcomes.
Save
Provides a comprehensive overview of valuation techniques. It valuable resource for students and practitioners who want to develop their skills in this area.
Provides a collection of business case studies. It valuable resource for students and practitioners who want to develop their skills in this area.
Classic guide to security analysis. It valuable resource for students and practitioners who want to develop their understanding of this area.
Save
Provides a practical guide to negotiation. It covers various aspects of negotiation, including preparing for negotiation, conducting negotiation, and closing negotiation. The book offers insights into how to negotiate effectively and achieve better outcomes.
Classic guide to investing. It valuable resource for students and practitioners who want to develop their understanding of this area.
Provides an overview of strategic management and corporate finance. It covers topics such as strategy formulation, financial analysis, and capital budgeting. The book offers a comprehensive perspective on the relationship between strategy and corporate finance, which can be beneficial for students seeking to understand the financial implications of strategic decisions.
Save
Is specifically designed to help prepare for case interviews. It provides practice cases, tips on how to approach and solve them, and insights into the evaluation process. Valuable for students who want to enhance their problem-solving and analytical skills in the context of business cases.
Provides a comprehensive overview of business communication. It covers various aspects of business communication, including written communication, oral communication, and nonverbal communication. The book offers practical tips and advice on how to communicate effectively in a business setting.
An introduction to case study research, providing a framework for conducting and analyzing case studies. Discusses the strengths and limitations of case studies and how to use them effectively in business research and analysis.
A beginner-friendly guide to business analysis, covering the fundamental concepts and techniques used in the field. Provides a step-by-step approach to business analysis and includes real-world examples and case studies.
This comprehensive guide covers various aspects of business communication, including writing, speaking, listening, and nonverbal communication. It provides insights into effective communication strategies and techniques, making it a valuable reference for improving communication skills in the workplace or in the Capstone project context.
This extensive handbook offers a comprehensive overview of the English language used in business contexts. It covers grammar, vocabulary, style, and cultural aspects of business communication. A valuable resource for non-native speakers or those looking to enhance their understanding of business English.
While not specifically focused on business writing, this classic guide to writing provides timeless principles of clear and concise writing. It emphasizes simplicity, clarity, and precision, which are essential qualities for effective business communication.
Save
This highly acclaimed book offers practical advice on effective nonfiction writing. It covers storytelling techniques, organization, style, and the writing process. A valuable resource for enhancing writing skills in the Capstone project and beyond.
Save
Provides a systematic approach to developing critical thinking and writing skills. It covers the fundamentals of logic, argumentation, and writing organization. A helpful foundation for structuring and presenting ideas effectively in the Capstone project.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/m2t21b/business
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Effort
7 weeks of study, 2-3 hours/week
Via
Coursera
Institution
The Hong Kong University of Science and Technology
Instructors
Sean McMinn
Kin Tang
Delian Gaskell
Language
English
Transcripts
Español
Français
Português
Deutsch
Italiano
中文
العربية
한국어
日本語
हिंदी
Nederlands
Svenska
Pусский
Türkçe
Polski
Ελληνικά
українська мова
magyar nyelv
Bahasa Indonesia
ไทย
қазақша
اُردُو,
فارسی
বাংলা
tiếng Việt
پښتو
آذربایجان دیلی
båså
This course belongs to a
collection
called
Business English for Non-Native Speakers. It's comprised of five courses:
Good to know
Develops written and spoken English communication skills that are valuable to non-native speakers for use in business environments
Taught by instructors with experience teaching English communication to non-native learners
Involves the creation of a business recommendation report on a real case study
Aligned with the goals and objectives of business English communication learners
Includes guidance and support for the preparation of an online business presentation
Involves writing an executive summary for the business recommendation report
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