Analíticas en Redes Sociales from Coursera

En este último curso de la Especialidad “Analíticas de marketing Digital”, tendrás la oportunidad de adentrarte en el mundo de las diversas redes sociales, conociendo cómo y cuándo es recomendable utilizarlas, aprendiendo a administrar sus indicadores a través de KPIs y dashboards.

Cerraremos el curso con la importancia de hacer Social Listening y el futuro de las redes sociales.

Los principales objetivos que perseguimos en este curso son los siguientes:

1. Conocer las más importantes plataformas de redes sociales de la actualidad, entendiendo sus targets y principales usos.

2. Analizar los principales indicadores para cada red social (KPIs) y entender el manejo de sus tableros de control (dashboards).

3. Establecer la relación entre Social Listening y el desempeño de redes sociales.

What's inside

Syllabus

Introducción a las redes sociales

En este primer tema vamos a tratar sobre qué son las redes sociales de manera general; tendrás oportunidad de conocer una enorme variedad de ellas y te prepararás para distinguir quién es el principal target de algunas. Podrás comprender también por qué las personas hacemos uso de las redes sociales.

Redes sociales personales y de imágenes

Es un gusto tenerlos de vuelta para continuar con este segundo tema del curso. Ahora, nos adentraremos un poco en la red social personal más conocida en todo el mundo: Facebook. Conoceremos un poco más sobre las oportunidades que nos ofrece y la forma de ver si estamos teniendo éxito. Continuaremos el tema con otras redes sociales que son también altamente conocidas: Instagram, la casi extinta Snapchat y por supuesto, Pinterest.

Redes sociales en video directo, plataformas de micromedia y profesionales

Este tercer tema abordará redes digitales muy distintas unas de otras, y al mismo tiempo nos permitirá tener una perspectiva más amplia del manejo de algunas de ellas. Iniciaremos este recorrido distinguiendo entre dos tipos de formatos para los videos: algunas redes sociales podemos subirlos después de grabarlo y otras que permiten subirlo en vivo. Haremos un recorrido por una plataforma única e interesante: Twitter y su formato micromedia. Finalizaremos con las llamadas redes sociales profesionales que darán un toque distinto a toda esta parte de las métricas.

Otras redes sociales, tendencias y futuro

Nos encontramos en la recta final de este curso y de toda la especialidad “Analíticas de Marketing Digital”. En este espacio, revisaremos algunas redes sociales tal vez no tan importantes como las que hemos visto al momento, pero que no por ello debemos dejar fuera. También, analizaremos algunas otras redes sociales que, quizás para algunos, ni siquiera deberían considerarse como tal. Y, por último, veremos qué podemos esperar en el futuro de este interesante medio.

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Evalúa las redes sociales, una parte esencial del marketing digital

Proporciona una visión general de las principales plataformas de redes sociales, lo que facilita que los alumnos elijan las más adecuadas para sus estrategias de marketing

Examina métricas clave y paneles de control, lo que permite a los alumnos medir y optimizar sus campañas en las redes sociales

Incorpora el Social Listening, una técnica valiosa para comprender la percepción de la marca y la satisfacción del cliente

Explora las tendencias y el futuro de las redes sociales, lo que permite a los alumnos mantenerse actualizados en un panorama en constante evolución

Impartido por Delia Pérez Lozano, una experta en marketing digital reconocida por su trabajo en el campo

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Analíticas en Redes Sociales with these activities:

Review key concepts and theories

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Brush up on foundational ideas to set yourself up for success.

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Revisit basics of social media marketing
Summarize key theoretical frameworks

Organize and review course materials

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Strengthen your grasp of course content by organizing and reviewing key materials.

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Collect and sort lecture notes, readings, and assessments
Summarize and condense key concepts

Join a study group to enhance understanding and application

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Engage with peers to exchange ideas, clarify concepts, and reinforce learning.

Browse courses on Social Media Marketing

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Identify potential study partners
Establish regular meeting times and agendas
Facilitate discussions and knowledge sharing

Five other activities

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Test your understanding of social media KPIs

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Solidify your comprehension of critical success metrics.

Browse courses on Social Media Analytics

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Solve practice problems on KPI calculations
Interpret and analyze sample dashboards

Provide guidance to fellow learners in a study group or online forum

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Deepen your understanding of the material by teaching and assisting others.

Browse courses on Social Media Marketing

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Identify opportunities to mentor others
Prepare materials and resources for support
Provide constructive feedback and encouragement

Explore advanced social listening techniques

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Enhance your ability to gather and analyze audience insights.

Browse courses on Social Listening

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Locate and enroll in reputable tutorials
Practice implementing advanced listening strategies
Critique the effectiveness of listening campaigns

Conduct a social listening audit for a brand

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Gain hands-on experience in analyzing social media data to improve brand reputation.

Browse courses on Social Listening

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Identify the brand and define project scope
Gather and analyze relevant data
Generate insights and recommendations
Present findings to stakeholders

Develop a social media marketing plan for a specific industry

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Apply your knowledge to create a comprehensive strategy for a real-world scenario.

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Research target audience and industry trends
Define specific goals and objectives
Craft a content calendar and distribution plan
Establish a measurement framework

Career center

Learners who complete Analíticas en Redes Sociales will develop knowledge and skills that may be useful to these careers:

Social Media Marketing Manager

A Social Media Marketing Manager is responsible for planning, executing, and tracking social media campaigns for a company or organization. This course will help you develop the skills you need to create and manage successful social media campaigns, including content creation, community management, and data analysis.

See salaries and explore the career path for Social Media Marketing Manager

Social Media Analyst

A Social Media Analyst is responsible for collecting, analyzing, and interpreting data from social media platforms to help companies and organizations understand their audience, track their progress, and make informed decisions about their social media strategy. This course will help you develop the skills you need to collect, analyze, and interpret social media data, and to use that data to make recommendations for social media strategy.

See salaries and explore the career path for Social Media Analyst

Digital Marketing Specialist

A Digital Marketing Specialist is responsible for developing and implementing digital marketing campaigns, including social media marketing, search engine optimization (SEO), and email marketing. This course will help you develop the skills you need to create and manage successful digital marketing campaigns, including social media marketing.

See salaries and explore the career path for Digital Marketing Specialist

Content Marketing Manager

A Content Marketing Manager is responsible for planning, creating, and distributing content to attract and engage a target audience. This course will help you develop the skills you need to create and manage successful content marketing campaigns, including social media content.

See salaries and explore the career path for Content Marketing Manager

Community Manager

A Community Manager is responsible for building and managing online communities for companies and organizations. This course will help you develop the skills you need to create and manage successful online communities, including social media communities.

See salaries and explore the career path for Community Manager

Public Relations Specialist

A Public Relations Specialist is responsible for managing a company or organization's public image and reputation. This course will help you develop the skills you need to create and manage successful public relations campaigns, including social media outreach.

See salaries and explore the career path for Public Relations Specialist

Social Media Strategist

A Social Media Strategist is responsible for developing and implementing social media strategies for companies and organizations. This course will help you develop the skills you need to create and manage successful social media strategies, including setting goals, identifying target audiences, and developing content calendars.

See salaries and explore the career path for Social Media Strategist

Social Media Manager

A Social Media Manager is responsible for managing a company or organization's social media presence. This course will help you develop the skills you need to create and manage successful social media campaigns, including content creation, community management, and data analysis.

See salaries and explore the career path for Social Media Manager

Social Media Consultant

A Social Media Consultant advises companies and organizations on how to use social media to achieve their business goals. This course will help you develop the skills you need to provide expert advice on social media strategy, content creation, and data analysis.

See salaries and explore the career path for Social Media Consultant

Social Media Influencer

A Social Media Influencer is a person who has a large following on social media and uses their platform to promote products or services. This course will help you develop the skills you need to build a large following on social media and to use your platform to promote products or services.

See salaries and explore the career path for Social Media Influencer

Social Media Editor

A Social Media Editor is responsible for editing and managing social media content. This course will help you develop the skills you need to edit and manage social media content effectively, including images, videos, and text.

See salaries and explore the career path for Social Media Editor

Social Media Copywriter

A Social Media Copywriter is responsible for writing engaging and persuasive copy for social media posts. This course will help you develop the skills you need to write effective social media copy that will help you reach your target audience and achieve your business goals.

See salaries and explore the career path for Social Media Copywriter

Social Media Designer

A Social Media Designer is responsible for designing and creating visual content for social media. This course will help you develop the skills you need to design and create visually appealing social media content that will help you reach your target audience and achieve your business goals.

See salaries and explore the career path for Social Media Designer

Social Media Administrator

A Social Media Administrator is responsible for managing the day-to-day operations of social media accounts. This course will help you develop the skills you need to manage social media accounts effectively, including posting content, responding to comments, and monitoring analytics.

See salaries and explore the career path for Social Media Administrator

Social Media Researcher

A Social Media Researcher is responsible for conducting research on social media trends and behaviors. This course will help you develop the skills you need to conduct social media research effectively, including collecting data, analyzing data, and presenting findings.

See salaries and explore the career path for Social Media Researcher

Analíticas en Redes Sociales

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