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César Luis Fernandez Llano, Míriam Diez Piñol, and Irene Carracedo Gil

Uno de los principales retos de las organizaciones modernas es ser capaces de identificar y captar el talento que necesitan para llevar a cabo sus proyectos. En este curso se analizan y explican las principales herramientas y técnicas existentes en el ámbito de los recursos humanos que son útiles a la hora de buscar y evaluar futuros profesionales. Por este motivo, se explican de forma separada procedimientos eficaces para encontrar talento (políticas de reclutamiento) y evaluar su potencial y adecuación al puesto (políticas de selección de personal).

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What's inside

Syllabus

Cómo captar talento en la era de la digitalización
El curso se estructura en 4 semanas durante las cuales se abordan los aspectos clave para crear y diseñar un proceso de selección eficaz, de acuerdo con las necesidades y retos de las organizaciones actuales.
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Primeros pasos
En esta semana se abordan los aspectos clave que se han de tener en cuenta al inicio del proceso de búsqueda de talento.
Reclutamiento
En esta semana se presentan las claves principales para diseñar un proceso de assesment center.
Entrevista de selección
En esta semana, en primer lugar, se analizarán las ventajas e inconvenientes de la entrevista de selección como predictor de un proceso de selección. En la segunda parte se escogerán tipos de entrevista, de acuerdo a distintos casos y/o situaciones prácticas.
Onboarding
En esta semana se analizarán de forma crítica los modelos de onboarding más utilizados. Además, se evaluarán los pros y contras de cada uno de ellos para distintos tipos de organizaciones.

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Diseña y ejecuta procesos eficaces para identificar y evaluar perfiles profesionales
Herramientas y técnicas de reclutamiento y selección de personal alineadas con las necesidades de las empresas
Metodologías probadas en el mercado para encontrar y evaluar talentos
Actualizado con las tendencias de la era digital en la captación de talento
Guía paso a paso desde los primeros pasos hasta el onboarding
Este curso está dirigido a profesionales de Recursos Humanos y consultores especializados en selección de personal

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Cómo captar talento en la era de la digitalización with these activities:
Refresca tus habilidades de comunicación
Mejora tus habilidades de comunicación para interactuar eficazmente con candidatos y clientes.
Browse courses on Interpersonal Skills
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  • Participa en un taller de comunicación
  • Lee libros o artículos sobre mejores prácticas de comunicación
Simulaciones de entrevistas de selección
Fortalece tus habilidades de entrevista participando en simulaciones.
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  • Prepara un guión de preguntas y respuestas comunes de la entrevista
  • Pídele a un amigo o compañero que te entreviste
  • Graba y revisa tus respuestas para identificar áreas de mejora
Discusiones grupales sobre casos prácticos de reclutamiento
Participa en discusiones para intercambiar ideas y perspectivas sobre escenarios de reclutamiento.
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  • Lee y analiza el caso práctico proporcionado
  • Participa en una discusión en línea o en persona con tus compañeros
  • Comparte tus ideas y aprende de las perspectivas de los demás
Four other activities
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Infografía sobre métodos de evaluación del talento
Crea una infografía visual para resumir las técnicas de evaluación de talento.
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  • Investiga y recopila información sobre métodos de evaluación
  • Diseña una plantilla de infografía utilizando una herramienta de diseño
  • Agrega texto, imágenes y gráficos para presentar la información de manera atractiva
Proyecto de plan de selección de personal
Diseña y desarrolla un plan integral de selección de personal para una organización específica.
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  • Analiza las necesidades de contratación de la organización
  • Investiga y selecciona métodos de reclutamiento y evaluación relevantes
  • Crea un plan detallado que describa los pasos y plazos del proceso de selección
  • Presenta y defiende tu plan ante un panel
Participa en concursos de evaluación del talento
Pon a prueba tus habilidades en un entorno competitivo y recibe comentarios de expertos.
Show steps
  • Investiga y selecciona concursos relevantes
  • Prepárate a fondo para el concurso
  • Participa en el concurso y recibe comentarios
Contribuye a proyectos de reclutamiento de código abierto
Participa en el desarrollo de herramientas y recursos de reclutamiento de código abierto.
Show steps
  • Identifica proyectos de código abierto relacionados con el reclutamiento
  • Revisa el código y contribuye con mejoras
  • Participa en discusiones y colabora con la comunidad

Career center

Learners who complete Cómo captar talento en la era de la digitalización will develop knowledge and skills that may be useful to these careers:
Talent Sourcer
Talent Sourcers are responsible for finding and identifying potential candidates for organizations. They work with recruiters to identify the needs of the organization and then search for candidates who meet those needs. A course that teaches how to find and evaluate talent would be incredibly useful for anyone who wants to be a Talent Sourcer. This course in particular would be useful because it focuses on finding and evaluating talent in the digital age.
Organizational Development Manager
Organizational Development Managers are responsible for developing and implementing strategies to improve the overall performance of organizations. They work with senior management to identify the needs of the organization and then develop and implement programs to meet those needs. A course that teaches how to find and evaluate talent would be incredibly useful for anyone who wants to be an Organizational Development Manager. This course in particular would be useful because it focuses on finding and evaluating talent in the digital age.
Recruiter
Recruiters are responsible for finding and hiring new talent for organizations. They work with hiring managers to identify the needs of the organization and then search for candidates who meet those needs. A course that teaches how to find and evaluate talent would be incredibly useful for anyone who wants to be a recruiter. This course in particular would be useful because it focuses on finding and evaluating talent in the digital age.
Learning and Development Manager
Learning and Development Managers are responsible for developing and implementing training and development programs for organizations. They work with employees and managers to identify the needs of the organization and then develop and implement programs to meet those needs. A course that teaches how to find and evaluate talent would be incredibly useful for anyone who wants to be a Learning and Development Manager. This course in particular would be useful because it focuses on finding and evaluating talent in the digital age.
Talent Acquisition Manager
Talent Acquisition Managers are responsible for overseeing the entire talent acquisition process for organizations. They work with hiring managers to identify the needs of the organization and then develop and implement strategies to find and hire the best talent. A course that teaches how to find and evaluate talent would be incredibly useful for anyone who wants to be a Talent Acquisition Manager. This course in particular would be useful because it focuses on finding and evaluating talent in the digital age.
Human Resources Specialist
Human Resources Specialists are in charge of finding, recruiting, and hiring new talent for organizations. They also help with training and onboarding new employees. A course that teaches how to find and evaluate talent would be incredibly useful for anyone who wants to be a Human Resources Specialist. This course in particular would be useful because it focuses on finding and evaluating talent in the digital age.
Talent Acquisition Lead
Talent Acquisition Leads are responsible for leading and managing the talent acquisition process for organizations. They work with hiring managers to identify the needs of the organization and then develop and implement strategies to find and hire the best talent. A course that teaches how to find and evaluate talent would be incredibly useful for anyone who wants to be a Talent Acquisition Lead. This course in particular would be useful because it focuses on finding and evaluating talent in the digital age.
Human Resources Manager
Human Resources Managers are responsible for overseeing all aspects of human resources for organizations. They work with senior management to develop and implement human resources policies and procedures. A course that teaches how to find and evaluate talent would be incredibly useful for anyone who wants to be a Human Resources Manager. This course in particular would be useful because it focuses on finding and evaluating talent in the digital age.
Management Consultant
Management Consultants help organizations improve their performance by providing advice and recommendations on a variety of topics, including human resources. A course that teaches how to find and evaluate talent would be incredibly useful for anyone who wants to be a Management Consultant. This course in particular would be useful because it focuses on finding and evaluating talent in the digital age.
Diversity and Inclusion Manager
Diversity and Inclusion Managers are responsible for creating and implementing programs to promote diversity and inclusion in organizations. They work with employees and managers to create a more inclusive workplace. A course that teaches how to find and evaluate talent would be incredibly useful for anyone who wants to be a Diversity and Inclusion Manager. This course in particular would be useful because it focuses on finding and evaluating talent in the digital age.
Talent Development Specialist
Talent Development Specialists help organizations identify and develop their employees' skills and abilities. They work with employees to identify their career goals and then develop a plan to help them achieve those goals. A course that teaches how to find and evaluate talent would be incredibly useful for anyone who wants to be a Talent Development Specialist. This course in particular would be useful because it focuses on finding and evaluating talent in the digital age.
Compensation and Benefits Manager
Compensation and Benefits Managers are responsible for designing and managing compensation and benefits programs for organizations. They work with employees and managers to ensure that employees are fairly compensated and that their benefits meet their needs. A course that teaches how to find and evaluate talent would be incredibly useful for anyone who wants to be a Compensation and Benefits Manager. This course in particular would be useful because it focuses on finding and evaluating talent in the digital age.
Career Counselor
Career Counselors help people find and develop careers that are a good fit for their interests, skills, and values. They work with clients to identify their career goals and then develop a plan to achieve those goals. A course that teaches how to find and evaluate talent would be incredibly useful for anyone who wants to be a Career Counselor. This course in particular would be useful because it focuses on finding and evaluating talent in the digital age.
Employee Relations Manager
Employee Relations Managers are responsible for managing the day-to-day relationships between employees and their employers. They work with employees and managers to resolve disputes and issues. A course that teaches how to find and evaluate talent would be incredibly useful for anyone who wants to be an Employee Relations Manager. This course in particular would be useful because it focuses on finding and evaluating talent in the digital age.
Human Capital Analyst
Human Capital Analysts help organizations measure and improve the performance of their employees. They work with data to identify trends and patterns and then make recommendations on how to improve the organization's human capital strategies. A course that teaches how to find and evaluate talent would be incredibly useful for anyone who wants to be a Human Capital Analyst. This course in particular would be useful because it focuses on finding and evaluating talent in the digital age.

Reading list

We've selected seven books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Cómo captar talento en la era de la digitalización.
Este libro es un recurso exhaustivo sobre la gestión del talento. Proporciona información práctica y basada en la investigación sobre cómo atraer, desarrollar y retener a los mejores empleados.
This in-depth guide provides detailed instructions on how to design and implement assessment centers. It covers the entire process, from planning and development to scoring and evaluation.
Este libro proporciona una exploración psicológica de los factores que impulsan el rendimiento y el éxito excepcionales. Analiza las características, motivaciones y entornos que influyen en el desarrollo y la expresión del talento.
Este libro es un recurso valioso para quienes buscan una comprensión integral de la gestión del talento. Proporciona información sobre cómo desarrollar estrategias de gestión del talento efectivas y alineadas con los objetivos comerciales.
Aunque este libro no se centra específicamente en la gestión del talento, proporciona valiosos conocimientos sobre los introvertidos, que a menudo pueden ser pasados por alto o subestimados en el proceso de selección. Ofrece estrategias para crear entornos de trabajo más inclusivos y aprovechar las fortalezas de los introvertidos.
Aunque no se centra específicamente en la gestión del talento, este libro clásico ofrece principios atemporales que pueden ser valiosos para cualquier profesional en la era digital. Proporciona orientación sobre cómo desarrollar hábitos efectivos y lograr el éxito personal y profesional.

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