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Marketing Fundamentals
Dawn Raquel Jensen,
Anke Audenaert,
and
Daniel Kob
Dawn Raquel Jensen,
Anke Audenaert,
and
Daniel Kob
Gain the skills you need to create a strong value proposition, develop branding strategies, and more with Udacity's Marketing Fundamentals Training Course.
Register for this course and see more details by visiting:
OpenCourser.com/course/qzj2sg/marketing
What's inside
Syllabus
We provide a framework to help you make the right decisions in a digital marketing environment.
The journey begins with understanding the “what” you are marketing. Learn how to articulate a business model in a concise targeted way.
Read more
Syllabus
We provide a framework to help you make the right decisions in a digital marketing environment.
The journey begins with understanding the “what” you are marketing. Learn how to articulate a business model in a concise targeted way.
Read more
Get to know this customer through empathy maps and hone in on your target by developing a user persona. Learn the different stages of the customer journey.
There are many different ways to reach your customer at different stages in their journey, with an increasing number of marketing channels from which to choose.
Setting marketing objectives and measuring your progress toward them with Key Performance Indicators is a crucial step of the planning process.
A marketer has a message and that message has to be communicated through great content. In this lesson, you learn how to plan and organize your content.
We describe what it’s like to be a Digital Marketer and what skills recruiters look for in the recruiting process.
You will consult for Magnolia Coffee Company, articulate the marketing objective, develop a target persona, and create a marketing plan for the company.
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Explores marketing fundamentals, which is standard in the marketing industry
Taught by experienced instructors with expertise in marketing
Develops core marketing skills like value proposition creation and branding strategies
Provides a framework for understanding the digital marketing environment
Includes practical exercises such as consulting for a real-world company
May require access to additional resources or software not readily available
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Activities
Coming soon
We're preparing activities for
Marketing Fundamentals.
These are activities you can do either before, during, or after a course.
Career center
Learners who complete Marketing Fundamentals will develop knowledge and skills
that may be useful to these careers:
Content Marketing Manager
Content Marketing Manager
A Content Marketing Manager is responsible for the development and execution of content marketing campaigns. This course can help you develop the skills needed to create a strong content marketing strategy, develop content, and more. This course may also be helpful for those who want to pursue a career in content marketing.
Digital Marketing Manager
Digital Marketing Manager
A Digital Marketing Manager is responsible for the development and execution of digital marketing campaigns. This course can help you develop the skills needed to create a strong digital marketing strategy, develop content, and more. This course may also be helpful for those who want to pursue a career in digital marketing.
Social Media Manager
Social Media Manager
A Social Media Manager is responsible for the development and execution of social media campaigns. This course can help you develop the skills needed to create a strong social media strategy, develop content, and more. This course may also be helpful for those who want to pursue a career in social media marketing.
Marketing Manager
Marketing Manager
A Marketing Manager is responsible for the development, execution, and measurement of marketing campaigns. This course can help you develop the skills needed to create a strong value proposition, develop branding strategies, and more. This course may also be helpful for those who want to pursue a career in marketing management.
Marketing Analyst
Marketing Analyst
A Marketing Analyst is responsible for the collection and analysis of marketing data. This course can help you develop the skills needed to collect and analyze data, identify trends, and more. This course may also be helpful for those who want to pursue a career in marketing analytics.
Product Manager
Product Manager
A Product Manager is responsible for the development and management of a product. This course can help you develop the skills needed to create a strong product strategy, develop marketing campaigns, and more. This course may also be helpful for those who want to pursue a career in product management.
Brand Manager
Brand Manager
A Brand Manager is responsible for the development and management of a brand. This course can help you develop the skills needed to create a strong brand identity, develop marketing campaigns, and more. This course may also be helpful for those who want to pursue a career in brand management.
Marketing Consultant
Marketing Consultant
A Marketing Consultant provides marketing advice to businesses. This course can help you develop the skills needed to develop marketing plans, create marketing campaigns, and more. This course may also be helpful for those who want to pursue a career in marketing consulting.
Marketing Research Analyst
Marketing Research Analyst
A Marketing Research Analyst conducts research to understand consumer behavior. This course can help you develop the skills needed to conduct research, analyze data, and more. This course may also be helpful for those who want to pursue a career in marketing research.
Sales Manager
Sales Manager
A Sales Manager is responsible for the development and execution of sales strategies. This course can help you develop the skills needed to create a strong sales strategy, develop sales materials, and more. This course may also be helpful for those who want to pursue a career in sales management.
Business Development Manager
Business Development Manager
A Business Development Manager is responsible for the development and execution of business development strategies. This course can help you develop the skills needed to create a strong business development strategy, develop business plans, and more. This course may also be helpful for those who want to pursue a career in business development.
Account Manager
Account Manager
An Account Manager is responsible for the management of client relationships. This course can help you develop the skills needed to build strong client relationships, develop marketing plans, and more. This course may also be helpful for those who want to pursue a career in account management.
Operations Manager
Operations Manager
An Operations Manager is responsible for the day-to-day operations of a business. This course can help you develop the skills needed to manage operations, develop processes, and more. This course may also be helpful for those who want to pursue a career in operations management.
Project Manager
Project Manager
A Project Manager is responsible for the planning and execution of projects. This course can help you develop the skills needed to plan and execute projects, manage teams, and more. This course may also be helpful for those who want to pursue a career in project management.
Entrepreneur
Entrepreneur
An Entrepreneur is someone who starts their own business. This course can help you develop the skills needed to start your own business, develop a business plan, and more. This course may also be helpful for those who want to pursue a career in entrepreneurship.
For more career information including salaries, visit:
OpenCourser.com/course/qzj2sg/marketing
Reading list
We've selected 14 books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Marketing Fundamentals.
Save
This classic textbook on marketing management that provides a comprehensive overview of the field. It good resource for students who want to learn the basics of marketing.
Provides a comprehensive overview of digital marketing. It good resource for students who want to learn about the latest digital marketing trends and techniques.
Provides a comprehensive overview of marketing analytics. It good resource for students who want to learn how to measure and manage marketing performance.
Provides a concise overview of the 22 immutable laws of marketing. It good resource for students who want to learn the basics of marketing strategy.
Provides a detailed overview of the concept of positioning. It good resource for students who want to learn how to position their products or services in the marketplace.
Provides a detailed overview of the innovator's dilemma. It good resource for students who want to learn how to avoid the pitfalls of innovation.
Save
Provides a detailed overview of the difference between good and bad strategy. It good resource for students who want to learn how to develop effective marketing strategies.
Provides a detailed overview of the lean startup methodology. It good resource for students who want to learn how to build and launch successful startups.
Save
Provides a detailed overview of the traction model. It good resource for students who want to learn how to build and grow their businesses.
Provides a detailed overview of the challenges of building and running a successful business. It good resource for students who want to learn how to overcome the obstacles that they will face as entrepreneurs.
Provides a detailed overview of the Thiel Fellowship program. It good resource for students who want to learn how to build and scale successful businesses.
Provides a detailed overview of the challenges that founders face as they build and grow their businesses. It good resource for students who want to learn how to avoid the pitfalls that can lead to failure.
Provides a detailed overview of the lean product development process. It good resource for students who want to learn how to build and launch successful products.
Provides a detailed overview of the customer development process. It good resource for students who want to learn how to build and grow successful businesses.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/qzj2sg/marketing
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Effort
4 weeks
Via
Udacity
Instructors
Dawn Raquel Jensen
Anke Audenaert
Daniel Kob
Language
English
Good to know
Explores marketing fundamentals, which is standard in the marketing industry
Taught by experienced instructors with expertise in marketing
Develops core marketing skills like value proposition creation and branding strategies
Provides a framework for understanding the digital marketing environment
Includes practical exercises such as consulting for a real-world company
May require access to additional resources or software not readily available
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