We may earn an affiliate commission when you visit our partners.
Dawn Raquel Jensen,
Anke Audenaert,
and
Daniel Kob
Gain the skills you need to create a strong value proposition, develop branding strategies, and more with Udacity's Marketing Fundamentals Training Course.
Register for this course and see more details by visiting:
OpenCourser.com/course/qzj2sg/marketing
Here's a deal for you
We found an offer that may be relevant to this course.
Save money when you learn.
All coupon codes, vouchers, and discounts are applied automatically unless otherwise noted.
UDACITY40
What's inside
Syllabus
We provide a framework to help you make the right decisions in a digital marketing environment.
The journey begins with understanding the “what” you are marketing. Learn how to articulate a business model in a concise targeted way.
Read more
Syllabus
We provide a framework to help you make the right decisions in a digital marketing environment.
The journey begins with understanding the “what” you are marketing. Learn how to articulate a business model in a concise targeted way.
Read more
Get to know this customer through empathy maps and hone in on your target by developing a user persona. Learn the different stages of the customer journey.
There are many different ways to reach your customer at different stages in their journey, with an increasing number of marketing channels from which to choose.
Setting marketing objectives and measuring your progress toward them with Key Performance Indicators is a crucial step of the planning process.
A marketer has a message and that message has to be communicated through great content. In this lesson, you learn how to plan and organize your content.
We describe what it’s like to be a Digital Marketer and what skills recruiters look for in the recruiting process.
You will consult for Magnolia Coffee Company, articulate the marketing objective, develop a target persona, and create a marketing plan for the company.
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Explores marketing fundamentals, which is standard in the marketing industry
Taught by experienced instructors with expertise in marketing
Develops core marketing skills like value proposition creation and branding strategies
Provides a framework for understanding the digital marketing environment
Includes practical exercises such as consulting for a real-world company
May require access to additional resources or software not readily available
Save this course
Save Marketing Fundamentals to your list so you can find it easily later:
Save
Save
Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Marketing Fundamentals with these
activities:
Read Marketing Management by Philip Kotler
Show steps
Gain a comprehensive understanding of the principles of marketing from one of the leading experts in the field.
View
Reimagining Operational Excellence:...
on Amazon
Show steps
-
Read Chapter 1: Introduction to Marketing
-
Read Chapter 2: The Marketing Environment
-
Read Chapter 3: Marketing Research and Consumer Behavior
How to Create a Strong Value Proposition
Show steps
Learn how to create a value proposition that will resonate with your target audience.
Browse courses on
Value Proposition
Show steps
-
Identify your target audience
-
Define your unique value proposition
-
Test your value proposition with potential customers
Develop a Marketing Plan
Show steps
Develop your understanding of the key elements of a marketing plan and practice putting them into practice.
Browse courses on
Marketing Plan
Show steps
-
Analyze your target audience
-
Develop your marketing objectives
-
Create a marketing budget
-
Develop a marketing calendar
-
Implement and track your marketing plan
Five other activities
Expand to see all activities and additional details
Show all eight activities
Write a Marketing Blog Post
Show steps
Develop your content writing skills and share your knowledge with others.
Browse courses on
Content Marketing
Show steps
-
Choose a topic that is relevant to your target audience
-
Research your topic thoroughly
-
Write a well-written and informative blog post
-
Promote your blog post on social media
Develop a Branding Strategy
Show steps
Practice developing a branding strategy that will help you create a strong and consistent brand.
Browse courses on
Branding Strategy
Show steps
-
Define your brand identity
-
Develop your brand messaging
-
Create a brand style guide
Attend a Marketing Conference
Show steps
Connect with other marketing professionals and learn about the latest trends in the field.
Show steps
-
Research upcoming marketing conferences
-
Register for a conference that interests you
-
Attend the conference and network with other attendees
Create a Marketing Campaign
Show steps
Develop your skills in planning and executing a marketing campaign.
Browse courses on
Marketing Campaign
Show steps
-
Define your campaign objectives
-
Develop your campaign strategy
-
Create your campaign materials
-
Implement and track your campaign
Mentor a Junior Marketer
Show steps
Give back to the marketing community by sharing your knowledge and experience with a junior marketer.
Browse courses on
Mentoring
Show steps
-
Find a junior marketer who is looking for a mentor
-
Meet with your mentee regularly to provide guidance and support
Read Marketing Management by Philip Kotler
Show steps
Gain a comprehensive understanding of the principles of marketing from one of the leading experts in the field.
View
Reimagining Operational Excellence:...
on Amazon
Show steps
Show steps
Show steps
- Read Chapter 1: Introduction to Marketing
- Read Chapter 2: The Marketing Environment
- Read Chapter 3: Marketing Research and Consumer Behavior
How to Create a Strong Value Proposition
Show steps
Learn how to create a value proposition that will resonate with your target audience.
Browse courses on
Value Proposition
Show steps
Show steps
Show steps
- Identify your target audience
- Define your unique value proposition
- Test your value proposition with potential customers
Develop a Marketing Plan
Show steps
Develop your understanding of the key elements of a marketing plan and practice putting them into practice.
Browse courses on
Marketing Plan
Show steps
Show steps
Show steps
- Analyze your target audience
- Develop your marketing objectives
- Create a marketing budget
- Develop a marketing calendar
- Implement and track your marketing plan
Five other activities
Expand to see all activities and additional details
Show all eight activities
Write a Marketing Blog Post
Show steps
Develop your content writing skills and share your knowledge with others.
Browse courses on
Content Marketing
Show steps
Show steps
Show steps
- Choose a topic that is relevant to your target audience
- Research your topic thoroughly
- Write a well-written and informative blog post
- Promote your blog post on social media
Develop a Branding Strategy
Show steps
Practice developing a branding strategy that will help you create a strong and consistent brand.
Browse courses on
Branding Strategy
Show steps
Show steps
Show steps
- Define your brand identity
- Develop your brand messaging
- Create a brand style guide
Attend a Marketing Conference
Show steps
Connect with other marketing professionals and learn about the latest trends in the field.
Show steps
Show steps
Show steps
- Research upcoming marketing conferences
- Register for a conference that interests you
- Attend the conference and network with other attendees
Create a Marketing Campaign
Show steps
Develop your skills in planning and executing a marketing campaign.
Browse courses on
Marketing Campaign
Show steps
Show steps
Show steps
- Define your campaign objectives
- Develop your campaign strategy
- Create your campaign materials
- Implement and track your campaign
Mentor a Junior Marketer
Show steps
Give back to the marketing community by sharing your knowledge and experience with a junior marketer.
Browse courses on
Mentoring
Show steps
Show steps
Show steps
- Find a junior marketer who is looking for a mentor
- Meet with your mentee regularly to provide guidance and support
Career center
Learners who complete Marketing Fundamentals will develop knowledge and skills
that may be useful to these careers:
Content Marketing Manager
Content Marketing Manager
A Content Marketing Manager is responsible for the development and execution of content marketing campaigns. This course can help you develop the skills needed to create a strong content marketing strategy, develop content, and more. This course may also be helpful for those who want to pursue a career in content marketing.
Digital Marketing Manager
Digital Marketing Manager
A Digital Marketing Manager is responsible for the development and execution of digital marketing campaigns. This course can help you develop the skills needed to create a strong digital marketing strategy, develop content, and more. This course may also be helpful for those who want to pursue a career in digital marketing.
Social Media Manager
Social Media Manager
A Social Media Manager is responsible for the development and execution of social media campaigns. This course can help you develop the skills needed to create a strong social media strategy, develop content, and more. This course may also be helpful for those who want to pursue a career in social media marketing.
Marketing Manager
Marketing Manager
A Marketing Manager is responsible for the development, execution, and measurement of marketing campaigns. This course can help you develop the skills needed to create a strong value proposition, develop branding strategies, and more. This course may also be helpful for those who want to pursue a career in marketing management.
Marketing Analyst
Marketing Analyst
A Marketing Analyst is responsible for the collection and analysis of marketing data. This course can help you develop the skills needed to collect and analyze data, identify trends, and more. This course may also be helpful for those who want to pursue a career in marketing analytics.
Product Manager
Product Manager
A Product Manager is responsible for the development and management of a product. This course can help you develop the skills needed to create a strong product strategy, develop marketing campaigns, and more. This course may also be helpful for those who want to pursue a career in product management.
Brand Manager
Brand Manager
A Brand Manager is responsible for the development and management of a brand. This course can help you develop the skills needed to create a strong brand identity, develop marketing campaigns, and more. This course may also be helpful for those who want to pursue a career in brand management.
Marketing Consultant
Marketing Consultant
A Marketing Consultant provides marketing advice to businesses. This course can help you develop the skills needed to develop marketing plans, create marketing campaigns, and more. This course may also be helpful for those who want to pursue a career in marketing consulting.
Marketing Research Analyst
Marketing Research Analyst
A Marketing Research Analyst conducts research to understand consumer behavior. This course can help you develop the skills needed to conduct research, analyze data, and more. This course may also be helpful for those who want to pursue a career in marketing research.
Sales Manager
Sales Manager
A Sales Manager is responsible for the development and execution of sales strategies. This course can help you develop the skills needed to create a strong sales strategy, develop sales materials, and more. This course may also be helpful for those who want to pursue a career in sales management.
Business Development Manager
Business Development Manager
A Business Development Manager is responsible for the development and execution of business development strategies. This course can help you develop the skills needed to create a strong business development strategy, develop business plans, and more. This course may also be helpful for those who want to pursue a career in business development.
Account Manager
Account Manager
An Account Manager is responsible for the management of client relationships. This course can help you develop the skills needed to build strong client relationships, develop marketing plans, and more. This course may also be helpful for those who want to pursue a career in account management.
Operations Manager
Operations Manager
An Operations Manager is responsible for the day-to-day operations of a business. This course can help you develop the skills needed to manage operations, develop processes, and more. This course may also be helpful for those who want to pursue a career in operations management.
Project Manager
Project Manager
A Project Manager is responsible for the planning and execution of projects. This course can help you develop the skills needed to plan and execute projects, manage teams, and more. This course may also be helpful for those who want to pursue a career in project management.
Entrepreneur
Entrepreneur
An Entrepreneur is someone who starts their own business. This course can help you develop the skills needed to start your own business, develop a business plan, and more. This course may also be helpful for those who want to pursue a career in entrepreneurship.
For more career information including salaries, visit:
OpenCourser.com/course/qzj2sg/marketing
Reading list
We've selected 14 books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Marketing Fundamentals.
Save
This classic textbook on marketing management that provides a comprehensive overview of the field. It good resource for students who want to learn the basics of marketing.
Provides a comprehensive overview of digital marketing. It good resource for students who want to learn about the latest digital marketing trends and techniques.
Provides a comprehensive overview of marketing analytics. It good resource for students who want to learn how to measure and manage marketing performance.
Provides a concise overview of the 22 immutable laws of marketing. It good resource for students who want to learn the basics of marketing strategy.
Provides a detailed overview of the concept of positioning. It good resource for students who want to learn how to position their products or services in the marketplace.
Provides a detailed overview of the innovator's dilemma. It good resource for students who want to learn how to avoid the pitfalls of innovation.
Save
Provides a detailed overview of the difference between good and bad strategy. It good resource for students who want to learn how to develop effective marketing strategies.
Provides a detailed overview of the lean startup methodology. It good resource for students who want to learn how to build and launch successful startups.
Save
Provides a detailed overview of the traction model. It good resource for students who want to learn how to build and grow their businesses.
Provides a detailed overview of the challenges of building and running a successful business. It good resource for students who want to learn how to overcome the obstacles that they will face as entrepreneurs.
Provides a detailed overview of the Thiel Fellowship program. It good resource for students who want to learn how to build and scale successful businesses.
Provides a detailed overview of the challenges that founders face as they build and grow their businesses. It good resource for students who want to learn how to avoid the pitfalls that can lead to failure.
Provides a detailed overview of the lean product development process. It good resource for students who want to learn how to build and launch successful products.
Provides a detailed overview of the customer development process. It good resource for students who want to learn how to build and grow successful businesses.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/qzj2sg/marketing
Share
Similar courses
Here are nine courses similar to
Marketing Fundamentals.
Discovering Digital Marketing
OpenCourser.com/course/ye8plx/discovering
Discovering Digital Marketing
Foundations of Digital Consumer Search and Marketing
OpenCourser.com/course/t11zbf/foundations
Foundations of Digital Consumer Search and Marketing
Fundamentals of Marketing Strategy
OpenCourser.com/course/mup30j/fundamentals
Fundamentals of Marketing Strategy
Attract and Engage Customers with Digital Marketing
OpenCourser.com/course/yl07zv/attract
Attract and Engage Customers with Digital Marketing
Marketing Management
OpenCourser.com/course/730h3g/marketing
Marketing Management
Fundamentals of Marketing
OpenCourser.com/course/barjdh/fundamentals
Fundamentals of Marketing
Introduction to Marketing
OpenCourser.com/course/3gfioc/introduction
Introduction to Marketing
Digital Marketing Strategy
OpenCourser.com/course/fpms5d/digital
Digital Marketing Strategy
A/B Testing and Experimentation for Beginners
OpenCourser.com/course/a06vcb/a
A/B Testing and Experimentation for Beginners
Effort
4 weeks
Via
Udacity
Instructors
Dawn Raquel Jensen
Anke Audenaert
Daniel Kob
Language
English
Good to know
Explores marketing fundamentals, which is standard in the marketing industry
Taught by experienced instructors with expertise in marketing
Develops core marketing skills like value proposition creation and branding strategies
Provides a framework for understanding the digital marketing environment
Includes practical exercises such as consulting for a real-world company
May require access to additional resources or software not readily available
Our mission
OpenCourser helps millions of learners each year. People visit us to learn workspace skills, ace their exams, and nurture their curiosity.
Our extensive catalog contains over 50,000 courses and twice as many books. Browse by search, by topic, or even by career interests. We'll match you to the right resources quickly.
Find this site helpful? Tell a friend about us.
Affiliate disclosure
We're supported by our community of learners. When you purchase or subscribe to courses and programs or purchase books, we may earn a commission from our partners.
Your purchases help us maintain our catalog and keep our servers humming without ads.
Thank you for supporting OpenCourser.
© 2016 - 2024 OpenCourser