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Gestión de Emprendimientos Gastronómicos

Fiorella Falco Dubreuil

Al finalizar el curso "Gestión de Emprendimientos Gastronómicos", serás capaz de navegar con confianza por el complejo mundo de la gastronomía, desde la concepción de una idea hasta la operación exitosa de un negocio culinario. Este curso está diseñado para ofrecerte una comprensión amplia de los fundamentos estratégicos necesarios para iniciar y gestionar emprendimientos gastronómicos con éxito.

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Al finalizar el curso "Gestión de Emprendimientos Gastronómicos", serás capaz de navegar con confianza por el complejo mundo de la gastronomía, desde la concepción de una idea hasta la operación exitosa de un negocio culinario. Este curso está diseñado para ofrecerte una comprensión amplia de los fundamentos estratégicos necesarios para iniciar y gestionar emprendimientos gastronómicos con éxito.

A través de tres módulos cuidadosamente estructurados, podrás adquirir los conocimientos esenciales sobre la introducción al emprendimiento gastronómico, exploración de tipos de negocios en el sector y la innovación, y los fundamentos estratégicos para una gestión eficaz.

Además, aprenderás a identificar oportunidades en el sector gastronómico, evaluar diferentes modelos de negocio y desarrollar estrategias de gestión que abarquen desde la logística y administración hasta el control de costos y marketing. Este enfoque integral te permitirá identificar el tipo de negocio más adecuado según tus objetivos y recursos, evaluar las opciones más rentables y con menos riesgo, y aplicar herramientas prácticas para el éxito de tu emprendimiento.

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What's inside

Syllabus

Introducción al emprendimiento gastronómico
Este módulo pretende dar relevancia a la búsqueda de información y análisis de la misma, antes de emprender en gastronomía.
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Tipos de negocios en el rubro gastronómico y la innovación relacionada a ellos
En este módulo, exploraremos un panorama completo de las oportunidades empresariales en el sector gastronómico, teniendo en cuenta tanto las circunstancias actuales como las tendencias previas a la pandemia. Analizaremos una amplia gama de modelos de negocios, desde los tradicionales hasta los innovadores, y te proporcionaremos las herramientas necesarias para identificar y evaluar el modelo que mejor se ajuste a tus objetivos y recursos. Además, abordaremos los puntos esenciales que todo emprendedor gastronómico debe definir y evaluar al planificar su negocio.
Fundamentos Estratégicos para la Gestión Exitosa de Negocios Gastronómicos
En este módulo, te sumergirás en los aspectos fundamentales que conforman la columna vertebral de la gestión exitosa de negocios en el mundo gastronómico. Desde la logística y la administración hasta el control de costos y las estrategias de marketing, este módulo te proporcionará una comprensión sólida de los conceptos esenciales que permiten la operación fluida y rentable de cualquier empresa culinaria. A medida que exploremos estos temas, te empoderaremos con conocimientos prácticos y estratégicos que te ayudarán a establecer y gestionar tu emprendimiento gastronómico con éxito.

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Potencia tus habilidades para gestionar un negocio gastronómico de forma exitosa
Aprende de expertas en el sector gastronómico, Fiorella Falco Dubreuil
Adquiere conocimientos sólidos en fundamentos estratégicos para llevar tu emprendimiento gastronómico a nuevos niveles
Explora diferentes modelos de negocio, desde lo tradicional hasta lo innovador, para encontrar el que mejor se adapte a tus objetivos gastronómicos
Desarrolla habilidades esenciales para la logística, administración, control de costos y estrategias de marketing en el ámbito gastronómico

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Gestión de Emprendimientos Gastronómicos with these activities:
Review key culinary techniques
Familiarize yourself with fundamental culinary techniques to enhance your understanding during the course.
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  • Review basic kitchen safety protocols and procedures.
  • Practice proper knife handling and various cutting techniques.
  • Explore different cooking methods and their applications.
Read 'On Food and Cooking' by Harold McGee
Gain insights into the science and techniques behind cooking to deepen your understanding of the course content.
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  • Explore the book's sections on the chemistry of cooking and techniques.
  • Take notes on key concepts and principles.
  • Reflect on how the book's insights relate to the course material.
Follow video tutorials on restaurant management
Gain practical insights into restaurant management to supplement the theoretical knowledge gained in the course.
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  • Search for reputable video tutorials on restaurant management.
  • Take notes on best practices and industry trends.
  • Apply the techniques learned in your own restaurant simulations.
Five other activities
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Solve case studies on menu planning and cost control
Develop analytical skills and make informed decisions related to menu planning and cost control.
Browse courses on Menu Design
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  • Analyze restaurant case studies involving menu planning.
  • Calculate food costs and identify areas for improvement.
  • Assess profitability and develop strategies to optimize margins.
Create a business plan for a hypothetical restaurant concept
Apply the knowledge gained in the course to develop a comprehensive business plan for a hypothetical restaurant concept.
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  • Conduct market research and identify a target audience.
  • Develop a concept and menu that aligns with the target audience.
  • Create financial projections and a marketing strategy.
Attend a workshop on food safety and hygiene
Enhance your understanding of food safety practices to ensure the well-being of your patrons.
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  • Register for a food safety and hygiene workshop.
  • Actively participate in the workshop and ask questions.
  • Implement the learned practices in your own restaurant.
Compile a database of restaurant resources and tools
Stay informed about the latest developments and resources in the restaurant industry.
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  • Research and gather information on restaurant industry trends.
  • Identify and contact equipment suppliers and software providers.
  • Organize the information into a comprehensive database.
Mentor aspiring or new restaurant entrepreneurs
Share your knowledge and experience to empower and guide aspiring restaurant entrepreneurs.
Browse courses on Business Development
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  • Identify opportunities to mentor others in the restaurant industry.
  • Provide guidance on business planning, operations, and marketing.
  • Share your insights and lessons learned from your own experiences.

Career center

Learners who complete Gestión de Emprendimientos Gastronómicos will develop knowledge and skills that may be useful to these careers:
Restaurant Manager
Restaurant Managers oversee the day-to-day operations of restaurants, including planning menus, managing staff, and ensuring customer satisfaction. This course can help Restaurant Managers develop the skills they need to succeed, such as understanding the fundamentals of strategic management, evaluating different business models, and developing effective marketing strategies. The course also provides a strong foundation in the principles of innovation, which can be essential for developing new menu items and attracting new customers.
Chef de Cuisine
Chefs de Cuisine are responsible for overseeing all aspects of a restaurant's kitchen, including menu development, food preparation, and staff management. This course can help Chefs de Cuisine develop the skills they need to succeed, such as understanding the fundamentals of strategic management, evaluating different business models, and developing effective marketing strategies. The course also provides a strong foundation in the principles of innovation, which can be essential for developing new menu items and attracting new customers.
Food and Beverage Manager
Food and Beverage Managers oversee all aspects of food and beverage operations in restaurants, hotels, and other hospitality settings. This course can help Food and Beverage Managers develop the skills they need to succeed, such as understanding the fundamentals of strategic management, evaluating different business models, and developing effective marketing strategies. The course also provides a strong foundation in the principles of innovation, which can be essential for developing new menu items and attracting new customers.
Restaurant Consultant
Restaurant Consultants advise restaurant owners and managers on how to improve their businesses. This course can help Restaurant Consultants develop the skills they need to succeed, such as understanding the fundamentals of strategic management, evaluating different business models, and developing effective marketing strategies. The course also provides a strong foundation in the principles of innovation, which can be essential for helping restaurants develop new menu items and attract new customers.
Food Entrepreneur
Food Entrepreneurs start and run their own food-related businesses. This course can help Food Entrepreneurs develop the skills they need to succeed, such as understanding the fundamentals of strategic management, evaluating different business models, and developing effective marketing strategies. The course also provides a strong foundation in the principles of innovation, which can be essential for developing new food products and attracting new customers.
Culinary Instructor
Culinary Instructors teach students the art of cooking. This course can help Culinary Instructors develop the skills they need to succeed, such as understanding the fundamentals of strategic management, evaluating different business models, and developing effective marketing strategies. The course also provides a strong foundation in the principles of innovation, which can be essential for developing new teaching methods and attracting new students.
Food Writer
Food Writers write about food for newspapers, magazines, and websites. This course can help Food Writers develop the skills they need to succeed, such as understanding the fundamentals of strategic management, evaluating different business models, and developing effective marketing strategies. The course also provides a strong foundation in the principles of innovation, which can be essential for developing new writing styles and attracting new readers.
Food Photographer
Food Photographers take pictures of food for restaurants, magazines, and websites. This course can help Food Photographers develop the skills they need to succeed, such as understanding the fundamentals of strategic management, evaluating different business models, and developing effective marketing strategies. The course also provides a strong foundation in the principles of innovation, which can be essential for developing new photography styles and attracting new clients.
Food Stylist
Food Stylists style food for photo shoots and television commercials. This course can help Food Stylists develop the skills they need to succeed, such as understanding the fundamentals of strategic management, evaluating different business models, and developing effective marketing strategies. The course also provides a strong foundation in the principles of innovation, which can be essential for developing new styling techniques and attracting new clients.
Food Scientist
Food Scientists develop new food products and improve existing ones. This course can help Food Scientists develop the skills they need to succeed, such as understanding the fundamentals of strategic management, evaluating different business models, and developing effective marketing strategies. The course also provides a strong foundation in the principles of innovation, which can be essential for developing new food products and attracting new customers.
Food Broker
Food Brokers connect food buyers and sellers. This course can help Food Brokers develop the skills they need to succeed, such as understanding the fundamentals of strategic management, evaluating different business models, and developing effective marketing strategies. The course also provides a strong foundation in the principles of innovation, which can be essential for developing new marketing strategies and attracting new clients.
Food Inspector
Food Inspectors ensure that food is safe to eat. This course can help Food Inspectors develop the skills they need to succeed, such as understanding the fundamentals of strategic management, evaluating different business models, and developing effective marketing strategies. The course also provides a strong foundation in the principles of innovation, which can be essential for developing new inspection methods and attracting new clients.
Food Distributor
Food Distributors sell food to restaurants, grocery stores, and other businesses. This course can help Food Distributors develop the skills they need to succeed, such as understanding the fundamentals of strategic management, evaluating different business models, and developing effective marketing strategies. The course also provides a strong foundation in the principles of innovation, which can be essential for developing new distribution methods and attracting new customers.
Food Safety Manager
Food Safety Managers ensure that food is safe to eat. This course can help Food Safety Managers develop the skills they need to succeed, such as understanding the fundamentals of strategic management, evaluating different business models, and developing effective marketing strategies. The course also provides a strong foundation in the principles of innovation, which can be essential for developing new food safety protocols and attracting new clients.
Food Engineer
Food Engineers design food products and processes. This course may be useful for Food Engineers who want to develop the skills needed to start or advance their own food-related business. The course provides a strong foundation in the principles of strategic management, evaluating different business models, and developing effective marketing strategies.

Reading list

We've selected eight books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Gestión de Emprendimientos Gastronómicos.
Este manual integral proporciona una guía práctica para todos los aspectos de la gestión de restaurantes, desde la planificación y la contratación hasta las operaciones diarias y el servicio al cliente. Es un recurso invaluable para los gerentes de restaurantes de todos los niveles.
Este libro explora la ciencia detrás de la cocina, proporcionando información práctica sobre técnicas culinarias y ayudando a los lectores a comprender y mejorar sus técnicas de cocina.
Este libro es una guía invaluable para combinar sabores y crear platos deliciosos. Es un recurso indispensable para los chefs, cocineros y entusiastas culinarios que buscan mejorar sus habilidades culinarias.
Esta colección clásica de recetas proporciona una base sólida en técnicas culinarias fundamentales, con recetas probadas y verdaderas de chefs expertos.
Este libro ofrece conocimientos prácticos y científicos sobre el cultivo de verduras. Es un recurso valioso para los chefs, cocineros y jardineros que buscan producir sus propios ingredientes de alta calidad.
Este libro de referencia esencial proporciona una guía exhaustiva sobre combinaciones de sabores, ayudando a los chefs a crear platos innovadores y armoniosos.
Este diccionario integral proporciona definiciones y explicaciones detalladas de términos y conceptos culinarios, lo que lo convierte en una referencia valiosa para estudiantes y profesionales de la gastronomía.
Esta guía anual proporciona reseñas y clasificaciones de restaurantes en España y Portugal, lo que la convierte en un recurso invaluable para encontrar restaurantes excepcionales y descubrir nuevas tendencias gastronómicas.

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