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Fundamentos del Emprendimiento

Pensamiento y Acción

David Standen, MBA

El éxito en los negocios puede aumentar enormemente cuando se comprenden las características de emprendimiento claves y las soluciones basadas en las competencias. En este curso interactivo se brinda el conocimiento que los emprendedores potenciales necesitan para tener éxito en una oportunidad empresarial. Entre los temas se incluyen los siguientes: cómo evaluar de la mejor manera posible la creatividad, la oportunidad y la viabilidad; estrategias de negocios para nuevos emprendimientos; la importancia de un plan de negocios; cómo alcanzar el éxito en un nuevo negocio. Al finalizar el curso, los estudiantes contarán con las aptitudes y la confianza necesarias para evaluar la puesta en marcha de un negocio, y adquirirán un enfoque más emprendedor respecto de la manera de aproximarse al papel que desempeñarán si deciden trabajar en organizaciones.

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What's inside

Syllabus

Introducción
Estudios de viabilidad
Aptitudes y estrategias
Read more

Traffic lights

Read about what's good
what should give you pause
and possible dealbreakers
Dirigido a emprendedores potenciales que buscan iniciar un negocio o mejorar sus habilidades empresariales
Proporciona una base sólida para comprender los conceptos y principios fundamentales del emprendimiento
Desarrolla las habilidades y la confianza necesarias para evaluar oportunidades de negocio y desarrollar planes sólidos
Impartido por profesores experimentados con amplia experiencia en el mundo empresarial
Incluye estudios de casos y ejemplos prácticos para ilustrar los conceptos
Cubre aspectos esenciales como la creatividad, la identificación de oportunidades y la gestión del riesgo

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Reviews summary

Fundamentos sólidos para emprender y actuar

Según los estudiantes, este curso ofrece fundamentos claros y concisos del emprendimiento, sirviendo como una excelente base sólida para quienes se inician en el tema. El instructor es muy valorado por su claridad, motivación y pasión. Si bien se considera ideal para principiantes y para obtener un panorama general, varios señalan una falta de profundidad práctica y expresan el deseo de ver más ejemplos y estudios de caso reales para complementar la teoría.
Excelente punto de partida para novatos.
"Excelente curso para empezar en el mundo del emprendimiento."
"Muy buen curso introductorio."
"Bueno para principiantes."
Profesor experto, motivador y apasionado.
"El profesor explica muy bien y te motiva a la acción."
"Increíble curso... El profesor es genial y sus lecciones son muy inspiradoras. ¡Altamente recomendado!"
"El profesor hace un trabajo fantástico."
Proporciona una excelente base para iniciar.
"Este curso ofrece fundamentos claros y concisos del emprendimiento, sirviendo como una excelente base sólida..."
"Una base sólida para entender qué implica emprender. Me encantó el enfoque en la viabilidad y el plan de negocios."
"Siento que tengo una buena base después de tomar este curso."
Explicaciones fundamentales fáciles de entender.
"Excelente curso para empezar en el mundo del emprendimiento. Cubre los fundamentos de manera clara y concisa."
"Me gustó mucho la claridad con la que se presentan las ideas."
"Todo el material es fácil de digerir, ideal para empezar."
"El instructor explica los conceptos de emprendimiento de forma muy clara."
Se agradecerían más ejemplos y casos prácticos.
"Me hubiera gustado ver más ejemplos prácticos o estudios de caso reales."
"Muy completo en teoría, pero como mencionan otros, falta esa parte más práctica y de casos de estudio."
"Quizás es demasiado teórico."
Cubre lo básico, superficial para avanzados.
"Siento que le faltó profundidad en algunos temas clave."
"Aunque cubre los fundamentos, la información parece un poco superficial. Sentí que no me preparó realmente..."
"Cubre los fundamentos, pero no profundiza en aspectos complejos."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Fundamentos del Emprendimiento: Pensamiento y Acción with these activities:
Practica técnicas de generación de ideas
Participa en ejercicios prácticos que te ayuden a desarrollar tu creatividad y habilidades de generación de ideas, lo que te permitirá generar y evaluar nuevas ideas de negocio de manera más efectiva.
Show steps
  • Utiliza herramientas y técnicas de lluvia de ideas como el mapa mental y la escritura libre.
  • Analiza estudios de casos y ejemplos de ideas de negocio innovadoras.
  • Busca retroalimentación y comentarios sobre tus ideas de otros empresarios o mentores.
Mentoría a aspirantes a emprendedores
Comparte tus conocimientos y experiencia asesorando a aspirantes a emprendedores, lo que reforzará tu comprensión de los conceptos del curso y te permitirá desarrollar habilidades de liderazgo y comunicación.
Show steps
  • Ofrece tutoría individual o participa en programas de mentoría para estudiantes.
  • Comparte tus conocimientos sobre puesta en marcha, desarrollo de productos y estrategias de negocio.
  • Proporciona comentarios y apoyo a los emprendedores en etapa inicial.
Contribuir a proyectos de código abierto relacionados con el espíritu empresarial
Colabora en proyectos de código abierto relacionados con el espíritu empresarial y las nuevas empresas, lo que te permitirá conectarte con otros emprendedores y ganar experiencia práctica en el desarrollo de productos y servicios.
Show steps
  • Identifica proyectos de código abierto que se alineen con tus intereses de emprendimiento.
  • Contribuye con código, documentación o soporte a los proyectos seleccionados.
  • Interactúa con otros colaboradores y aprende de sus experiencias.
Show all three activities

Career center

Learners who complete Fundamentos del Emprendimiento: Pensamiento y Acción will develop knowledge and skills that may be useful to these careers:
Entrepreneur
Successful entrepreneurs are able to identify and seize opportunities, develop innovative products or services, and build and lead successful businesses. The Fundamentos del Emprendimiento: Pensamiento y Acción course can help aspiring entrepreneurs develop the skills and knowledge they need to succeed in their ventures. The course covers topics such as evaluating creativity, opportunity, and viability; developing business strategies for new ventures; and creating and executing business plans.
See salaries and explore the career path for Entrepreneur
Business Analyst
Every organization needs individuals who are able to analyze the viability and effectiveness of business ventures. Business Analysts are responsible for determining the feasibility of new products, services, or processes. They also work to identify and resolve problems within existing business operations. The Fundamentos del Emprendimiento: Pensamiento y Acción course can provide Business Analysts with the knowledge and skills they need to succeed in their roles. The course covers topics such as evaluating creativity, opportunity, and viability; developing business strategies for new ventures; and creating and executing business plans.
See salaries and explore the career path for Business Analyst
Financial Analyst
Financial Analysts are responsible for analyzing and interpreting financial data and making recommendations to businesses and investors. They use their knowledge of finance and economics to evaluate the financial health of companies and to make investment decisions. The Fundamentos del Emprendimiento: Pensamiento y Acción course can provide Financial Analysts with the knowledge and skills they need to succeed in their roles. The course covers topics such as evaluating creativity, opportunity, and viability; developing business strategies for new ventures; and creating and executing business plans.
See salaries and explore the career path for Financial Analyst
Management Consultant
Management Consultants help businesses to improve their performance by providing advice on strategy, operations, and technology. They use their knowledge of business and management to help clients identify and solve problems and to develop and implement solutions. The Fundamentos del Emprendimiento: Pensamiento y Acción course can provide Management Consultants with the knowledge and skills they need to succeed in their roles. The course covers topics such as evaluating creativity, opportunity, and viability; developing business strategies for new ventures; and creating and executing business plans.
See salaries and explore the career path for Management Consultant
Market Researcher
Market Researchers are responsible for gathering and analyzing data about markets and consumers. They use their knowledge of research methods and statistics to conduct surveys, focus groups, and other research studies. The Fundamentos del Emprendimiento: Pensamiento y Acción course can provide Market Researchers with the knowledge and skills they need to succeed in their roles. The course covers topics such as evaluating creativity, opportunity, and viability; developing business strategies for new ventures; and creating and executing business plans.
See salaries and explore the career path for Market Researcher
Product Manager
Product Managers are responsible for developing and managing products. They work closely with engineers, designers, and marketers to bring new products to market and to ensure that existing products are successful. The Fundamentos del Emprendimiento: Pensamiento y Acción course can provide Product Managers with the knowledge and skills they need to succeed in their roles. The course covers topics such as evaluating creativity, opportunity, and viability; developing business strategies for new ventures; and creating and executing business plans.
See salaries and explore the career path for Product Manager
Sales Manager
Sales Managers are responsible for leading and motivating sales teams. They develop and implement sales strategies and work to achieve sales goals and objectives. The Fundamentos del Emprendimiento: Pensamiento y Acción course can provide Sales Managers with the knowledge and skills they need to succeed in their roles. The course covers topics such as evaluating creativity, opportunity, and viability; developing business strategies for new ventures; and creating and executing business plans.
See salaries and explore the career path for Sales Manager
Project Manager
Project Managers are responsible for planning, executing, and closing projects. They work with teams of people to achieve project goals and objectives. The Fundamentos del Emprendimiento: Pensamiento y Acción course can provide Project Managers with the knowledge and skills they need to succeed in their roles. The course covers topics such as evaluating creativity, opportunity, and viability; developing business strategies for new ventures; and creating and executing business plans.
See salaries and explore the career path for Project Manager
Strategy Consultant
Strategy Consultants help businesses to develop and implement strategies to achieve their goals and objectives. They work with clients to identify and solve problems and to develop and implement solutions. The Fundamentos del Emprendimiento: Pensamiento y Acción course can provide Strategy Consultants with the knowledge and skills they need to succeed in their roles. The course covers topics such as evaluating creativity, opportunity, and viability; developing business strategies for new ventures; and creating and executing business plans.
See salaries and explore the career path for Strategy Consultant
Venture Capitalist
Venture Capitalists invest in early-stage companies with high growth potential. They provide funding and support to entrepreneurs to help them build and grow their businesses. The Fundamentos del Emprendimiento: Pensamiento y Acción course can provide Venture Capitalists with the knowledge and skills they need to succeed in their roles. The course covers topics such as evaluating creativity, opportunity, and viability; developing business strategies for new ventures; and creating and executing business plans.
See salaries and explore the career path for Venture Capitalist
Business Development Manager
Business Development Managers are responsible for identifying and developing new business opportunities for their companies. They work with clients to understand their needs and to develop and implement solutions that meet those needs. The Fundamentos del Emprendimiento: Pensamiento y Acción course can provide Business Development Managers with the knowledge and skills they need to succeed in their roles. The course covers topics such as evaluating creativity, opportunity, and viability; developing business strategies for new ventures; and creating and executing business plans.
See salaries and explore the career path for Business Development Manager
Innovation Manager
Innovation Managers are responsible for leading and managing innovation initiatives within their organizations. They work with teams of people to develop and implement new products, services, and processes. The Fundamentos del Emprendimiento: Pensamiento y Acción course may be useful for Innovation Managers who are looking to develop their knowledge of business and entrepreneurship. The course covers topics such as evaluating creativity, opportunity, and viability; developing business strategies for new ventures; and creating and executing business plans.
See salaries and explore the career path for Innovation Manager
Marketing Manager
Marketing Managers are responsible for planning and executing marketing campaigns to promote their companies' products and services. They work with teams of people to develop and implement marketing strategies and to measure the effectiveness of marketing campaigns. The Fundamentos del Emprendimiento: Pensamiento y Acción course may be useful for Marketing Managers who are looking to develop their knowledge of business and entrepreneurship. The course covers topics such as evaluating creativity, opportunity, and viability; developing business strategies for new ventures; and creating and executing business plans.
See salaries and explore the career path for Marketing Manager
Operations Manager
Operations Managers are responsible for planning and executing the day-to-day operations of their organizations. They work with teams of people to ensure that all aspects of the business are running smoothly and efficiently. The Fundamentos del Emprendimiento: Pensamiento y Acción course may be useful for Operations Managers who are looking to develop their knowledge of business and entrepreneurship. The course covers topics such as evaluating creativity, opportunity, and viability; developing business strategies for new ventures; and creating and executing business plans.
See salaries and explore the career path for Operations Manager
Technology Entrepreneur
Technology Entrepreneurs are individuals who start and run technology-based businesses. They use their knowledge of technology and business to create and develop new products and services. The Fundamentos del Emprendimiento: Pensamiento y Acción course may be useful for Technology Entrepreneurs who are looking to develop their knowledge of business and entrepreneurship. The course covers topics such as evaluating creativity, opportunity, and viability; developing business strategies for new ventures; and creating and executing business plans.
See salaries and explore the career path for Technology Entrepreneur

Reading list

We've selected six books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Fundamentos del Emprendimiento: Pensamiento y Acción.
Cover image
The Startup Owner's Manual
Save
Esta guía práctica proporciona un marco paso a paso para iniciar y hacer crecer un negocio exitoso. Cubre temas esenciales como la validación de ideas, el desarrollo de modelos de negocio y la atracción de financiación.
(English) The Startup Owner's Manual: The Step-By-Step Guide...
Hardcover
$$
(English) The Startup Owner's Manual: The Step-By-Step Guide...
Kindle Edition
$$
Cover image
The Fast Forward MBA in Project Management
Save
Este libro pionero introduce el concepto de desarrollo ágil de productos y fomenta la experimentación y la iteración para reducir el riesgo y aumentar las posibilidades de éxito.
(English) The Fast Forward MBA in Project Management: The...
Paperback
$$
(English) The Fast Forward MBA in Project Management: The...
Kindle Edition
$$
Cover image
The Big Pad of 50 Blank, Extra-Large Business Model...
Save
Esta herramienta visual ayuda a los emprendedores a desarrollar y refinar sus modelos de negocio mediante el uso de lienzos y plantillas fáciles de usar.
The Big Pad of 50 Blank, Extra-Large Business Model...
Paperback
Check
The Big Pad of 50 Blank, Extra-Large Business Model...
Kindle Edition
Check
Cover image
Traction
Save
Este libro práctico se centra en ayudar a las nuevas empresas a ganar tracción y a crear una base de clientes sólida utilizando canales de marketing y ventas efectivos.
(English) Traction: How Any Startup Can Achieve Explosive...
Hardcover
$$
(Français) Traction - Comment toute start-up peut développer...
Kindle Edition
$$
(Italiano) Traction. Le strategie vincenti per ottenere una...
Paperback
$$
Zero to One: Notes on Startups, Or How to Build the...
Save
Este libro desafiante ofrece una perspectiva única sobre la innovación y la creación de empresas que revolucionan las industrias y crean nuevos mercados.
(English) Zero to One: Notes on Startups, or How to Build the...
Hardcover
$$
(English) Zero to One: Notes on Startups, or How to Build the...
Kindle Edition
$$
El arte de empezar 2.0
Save
Este libro inspirador y práctico comparte las lecciones aprendidas por un emprendedor experimentado y ofrece consejos sobre cómo iniciar y hacer crecer un negocio exitoso.
El arte de empezar 2.0
Mass Market Paperback
$$
El arte de empezar 2.0: La guía definitiva para...
Kindle Edition
$

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Effort
De 4 a 8 horas de videos, lecturas y cuestionarios
Via
Coursera
Institution
University of California, Irvine
Instructor
David Standen, MBA
Language
Español
Transcripts
English Français Português Deutsch Italiano 中文 العربية 한국어 日本語 हिंदी Nederlands Svenska Pусский Türkçe Polski Ελληνικά українська мова magyar nyelv తెలుగు Bahasa Indonesia ไทย қазақша اُردُو, فارسی বাংলা tiếng Việt پښتو آذربایجان دیلی Čeština Lietuvių
This course belongs to a collection called Éxito Profesional. It's comprised of ten courses:
  1. Gestión de proyectos: las bases del éxito
  2. El arte de negociar
  3. Fundamentos del Emprendimiento: Pensamiento y Acción (viewing)
  4. Finanzas para profesionales no financieros
  5. Aspectos fundamentales de la gerencia
  6. Proyecto Final de Éxito Profesional
  7. Redacción de documentos empresariales de gran impacto
  8. Cómo resolver problemas y tomar decisiones con eficacia
  9. Trabaja inteligentemente, no más duro: Gestión del tiempo para la productividad personal y profesional
  10. La comunicación laboral en el siglo XXI
Traffic lights
Read about what's good
what should give you pause
and possible dealbreakers
Dirigido a emprendedores potenciales que buscan iniciar un negocio o mejorar sus habilidades empresariales
Proporciona una base sólida para comprender los conceptos y principios fundamentales del emprendimiento
Desarrolla las habilidades y la confianza necesarias para evaluar oportunidades de negocio y desarrollar planes sólidos
Impartido por profesores experimentados con amplia experiencia en el mundo empresarial
Incluye estudios de casos y ejemplos prácticos para ilustrar los conceptos
Cubre aspectos esenciales como la creatividad, la identificación de oportunidades y la gestión del riesgo
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