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Sales Forecasting

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May 1, 2024 Updated May 11, 2025 20 minute read
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Sales forecasting is the process of estimating future sales revenue. Businesses use historical data, market trends, and current sales pipeline information to make these predictions. Accurate sales forecasting allows companies to make informed decisions about resource allocation, budgeting, and overall business strategy. It is a critical component for planning, helping businesses anticipate demand, manage inventory effectively, and identify potential growth opportunities or risks.

Path to Sales Forecasting

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We've curated 19 courses to help you on your path to Sales Forecasting. Use these to develop your skills, build background knowledge, and put what you learn to practice.
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Reading list

We've selected four books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Sales Forecasting.
Time Series Analysis
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Classic in the field of time series analysis. It provides a comprehensive overview of the theory and practice of time series analysis, with a focus on applications in sales forecasting.
Time Series Analysis
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Time Series Analysis
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SAS for Forecasting Time Series
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Provides a comprehensive overview of the statistical methods used in sales forecasting. It includes chapters on a variety of topics, including time series analysis, regression analysis, and Bayesian forecasting.
SAS for Forecasting Time Series, Third Edition
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$$$
SAS for Forecasting Time Series, Second Edition by...
Paperback
$$$$
SAS for Forecasting Time Series, Third Edition
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$$$
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Demand-Driven Forecasting
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Introduces the basic concepts of sales forecasting and provides a step-by-step guide to developing a sales forecast. It also includes case studies and exercises to help you apply the concepts to real-world situations.
Demand-Driven Forecasting
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Demand-Driven Forecasting
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Marketing Strategy and Competitive Positioning, 7th...
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Practical guide to sales forecasting for businesses of all sizes. It includes step-by-step instructions on how to develop a sales forecast, as well as tips on how to improve forecast accuracy.
Marketing Strategy and Competitive Positioning, 7th...
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Marketing Strategy and Competitive Positioning, 7th...
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