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Freedom Learning Group

By the end of this project, you will be able to create an empathy map to gain a deeper insight into customers, opportunities to better meet their needs, and uncover any existing holes in user data.

To do this, you will gain hands-on experience applying design thinking, empathy, and context from User Experience research to create an empathy map in the Miro online visual collaboration platform for teamwork.

Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

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What's inside

Syllabus

Create an Empathy Map in Miro
By the end of this project, you will be able to create an empathy map to gain a deeper insight into customers, opportunities to better meet their needs, and uncover any existing holes in user data.

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Geared towards North America-based learners

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Create an Empathy Map in Miro with these activities:
Explore Miro's Features and Functionality
Becoming familiar with Miro's features and functionality will enable effective use of the platform for empathy mapping.
Show steps
  • Watch tutorial videos on Miro's website
  • Complete the Miro Academy tutorials
  • Explore Miro's features on your own
Review User Experience Research Methods
Reviewing user experience research methods will provide a strong foundation for creating effective empathy maps.
Browse courses on User Research
Show steps
  • Read articles and books on user experience research methods
  • Attend a workshop or webinar on user experience research methods
  • Complete an online course on user experience research methods
Attend UX Networking Events
Attend networking events to connect with professionals in the user experience field, expanding your knowledge and exploring career opportunities.
Browse courses on User Experience Design
Show steps
  • Research and identify upcoming UX networking events in your area or online.
  • Prepare an elevator pitch and business cards to introduce yourself.
  • Attend the events, actively participate in discussions, and make connections.
Nine other activities
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Explore Online Tutorials on Empathy Mapping
Review online tutorials to enhance your understanding of empathy mapping techniques and best practices.
Browse courses on User Research
Show steps
  • Search for tutorials from reputable sources such as Coursera, edX, or YouTube.
  • Choose tutorials that cover specific aspects of empathy mapping, such as stakeholder analysis or data gathering.
  • Follow along with the tutorials, taking notes and practicing the techniques.
Participate in a Discussion Forum on Empathy Mapping
Engaging in discussions on empathy mapping will provide opportunities to exchange ideas and learn from peers.
Show steps
  • Join an online discussion forum on empathy mapping
  • Participate in discussions by asking questions and sharing insights
Compile Empathy Map Resources
Gather resources on empathy mapping, user research, and user experience design to deepen your understanding of the concepts.
Browse courses on User Research
Show steps
  • Search online for articles, blog posts, and videos on empathy mapping.
  • Review existing empathy map templates and case studies.
  • Collect examples of successful empathy maps used in real-world projects.
Practice Interviewing Customers
Practicing interviewing customers will help develop the skills necessary for gathering real-world customer insights.
Show steps
  • Identify potential customers to interview
  • Prepare a list of interview questions
  • Conduct the interviews
  • Analyze the interview data
Participate in Peer Review of Empathy Maps
Collaborate with peers to provide and receive feedback on empathy maps, refining your understanding and improving communication skills.
Browse courses on User Experience Design
Show steps
  • Find a peer or group interested in collaborating on empathy map reviews.
  • Share your empathy maps and provide constructive feedback to others.
Attend an Empathy Mapping Workshop
Attend a workshop led by experts to gain practical guidance and insights on empathy mapping.
Browse courses on User Experience Design
Show steps
  • Research and identify relevant workshops offered by design organizations or UX professionals.
  • Register for the workshop and prepare any necessary materials.
  • Actively participate in the workshop exercises and discussions.
Practice Empathy Mapping with Miro
Engage in hands-on exercises using the Miro platform to create empathy maps, reinforcing your understanding of the process.
Browse courses on Miro
Show steps
  • Create a Miro board and invite others to collaborate.
  • Use the empathy map template to guide your mapping process.
  • Conduct user interviews or gather data to populate the empathy map.
Create Empathy Maps for a Specific Product or Service
Creating empathy maps for a specific product or service will provide hands-on experience in applying the concepts learned in the course.
Show steps
  • Choose a product or service to focus on
  • Identify the target audience for the product or service
  • Conduct user research to gather insights about the target audience
  • Create an empathy map based on the research findings
Create an Empathy Map for a Real-World Project
Apply your empathy mapping skills to a real-world project, enhancing your understanding of user needs and perspectives.
Browse courses on User Research
Show steps
  • Identify a specific problem or challenge to address in a real-world context.
  • Gather user data through interviews, surveys, or observations.
  • Create an empathy map based on the collected data, synthesizing insights and identifying opportunities.

Career center

Learners who complete Create an Empathy Map in Miro will develop knowledge and skills that may be useful to these careers:
Product Manager
Product Managers are responsible for the development and launch of new products. They work with a variety of stakeholders, including engineers, designers, and marketers, to ensure that products meet the needs of users. This course can help Product Managers develop the skills they need to create empathy maps, which are a valuable tool for understanding user needs. By learning how to create empathy maps, Product Managers can gain a deeper insight into their users and better meet their needs.
UX Designer
UX Designers are responsible for the design of user interfaces. They work to create interfaces that are easy to use and enjoyable to interact with. This course can help UX Designers develop the skills they need to create empathy maps, which are a valuable tool for understanding user needs. By learning how to create empathy maps, UX Designers can gain a deeper insight into their users and better meet their needs.
User Researcher
User Researchers are responsible for understanding the needs and wants of users. They use a variety of methods to collect data, including surveys, interviews, and observations. This course can help User Researchers develop the skills they need to create empathy maps, which are a valuable tool for understanding user needs. By learning how to create empathy maps, User Researchers can gain a deeper insight into their users and better meet their needs.
Design Researcher
Design Researchers are responsible for conducting research to inform the design of products and services. They work with designers and engineers to develop products that meet the needs of users. This course can help Design Researchers develop the skills they need to create empathy maps, which are a valuable tool for understanding user needs. By learning how to create empathy maps, Design Researchers can gain a deeper insight into their users and better meet their needs.
Customer Success Manager
Customer Success Managers are responsible for helping customers achieve success with a product or service. They work with customers to identify their needs and develop strategies to meet those needs. This course can help Customer Success Managers develop the skills they need to create empathy maps, which are a valuable tool for understanding customer needs. By learning how to create empathy maps, Customer Success Managers can gain a deeper insight into their customers and better meet their needs.
Market Researcher
Market Researchers are responsible for collecting and analyzing data about markets and consumers. They use this data to help businesses make decisions about product development, marketing, and sales. This course can help Market Researchers develop the skills they need to create empathy maps, which are a valuable tool for understanding consumer needs. By learning how to create empathy maps, Market Researchers can gain a deeper insight into their consumers and better meet their needs.
Interaction Designer
Interaction Designers are responsible for designing the interactions between users and products or services. They work to create interactions that are intuitive, enjoyable, and efficient. This course can help Interaction Designers develop the skills they need to create empathy maps, which are a valuable tool for understanding user needs. By learning how to create empathy maps, Interaction Designers can gain a deeper insight into their users and better meet their needs.
Information Architect
Information Architects are responsible for designing the structure and organization of information. They work to create information systems that are easy to use and understand. This course can help Information Architects develop the skills they need to create empathy maps, which are a valuable tool for understanding user needs. By learning how to create empathy maps, Information Architects can gain a deeper insight into their users and better meet their needs.
Content Strategist
Content Strategists are responsible for planning, developing, and managing content. They work to create content that is engaging, informative, and effective. This course can help Content Strategists develop the skills they need to create empathy maps, which are a valuable tool for understanding user needs. By learning how to create empathy maps, Content Strategists can gain a deeper insight into their users and better meet their needs.
Service Designer
Service Designers are responsible for designing and improving services. They work with a variety of stakeholders, including customers, employees, and managers, to develop services that are effective, efficient, and enjoyable to use. This course can help Service Designers develop the skills they need to create empathy maps, which are a valuable tool for understanding user needs. By learning how to create empathy maps, Service Designers can gain a deeper insight into their users and better meet their needs.
Learning Experience Designer
Learning Experience Designers are responsible for designing and developing learning experiences. They work to create experiences that are effective, engaging, and enjoyable. This course can help Learning Experience Designers develop the skills they need to create empathy maps, which are a valuable tool for understanding user needs. By learning how to create empathy maps, Learning Experience Designers can gain a deeper insight into their users and better meet their needs.
Training Manager
Training Managers are responsible for planning, developing, and delivering training programs. They work to create programs that are effective, efficient, and engaging. This course can help Training Managers develop the skills they need to create empathy maps, which are a valuable tool for understanding user needs. By learning how to create empathy maps, Training Managers can gain a deeper insight into their users and better meet their needs.
Instructional Designer
Instructional Designers are responsible for designing and developing educational materials. They work to create materials that are effective, efficient, and engaging. This course can help Instructional Designers develop the skills they need to create empathy maps, which are a valuable tool for understanding user needs. By learning how to create empathy maps, Instructional Designers can gain a deeper insight into their users and better meet their needs.
Copywriter
Copywriters are responsible for writing persuasive and engaging copy. They work to create content that motivates readers to take action. This course can help Copywriters develop the skills they need to create empathy maps, which are a valuable tool for understanding user needs. By learning how to create empathy maps, Copywriters can gain a deeper insight into their users and better meet their needs.
Technical Writer
Technical Writers are responsible for writing technical documentation. They work to create documentation that is clear, concise, and easy to understand. This course can help Technical Writers develop the skills they need to create empathy maps, which are a valuable tool for understanding user needs. By learning how to create empathy maps, Technical Writers can gain a deeper insight into their users and better meet their needs.

Reading list

We've selected 12 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Create an Empathy Map in Miro.
By the father of user-centered design provides a deeper insight into interaction design, user experience, and provides many examples of both good and bad design. It is especially valuable as background knowledge to the course.
Introduces user story mapping, a technique for bridging the gap between user requirements and software development. It provides a structured approach to creating and organizing user stories, which are essential for understanding user needs and creating empathy maps.
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Describes the design sprint process, a five-day framework for solving problems and testing new ideas. It valuable additional reading for understanding how to use empathy maps in the context of design sprints.
Introduces the Value Proposition Canvas, a tool for understanding and communicating the value of a product or service to customers. It valuable additional reading for understanding the connection between empathy maps and customer needs.
Provides a practical guide for creating a user-centered design practice in small teams or for individual contributors. It covers topics such as user research, prototyping, and testing.
Discusses the challenges that large companies face in innovating and provides a framework for understanding and overcoming these challenges. It valuable background reading for understanding the importance of user-centered design and empathy mapping in driving innovation.
Explores the role of emotions in design and provides practical guidance on how to create products and services that are emotionally engaging. It is additional reading for understanding the emotional dimension of user experience and empathy mapping.
Explores the psychology of habit formation and provides practical guidance on how to create products and services that are engaging and addictive. It valuable additional reading for understanding the motivational dimension of user experience and empathy mapping.
Presents the Lean Startup methodology, a process for building and validating new businesses and products. It valuable background reading for understanding the importance of customer feedback and iteration in product development.
Provides a practical guide for growing a startup and acquiring customers. It covers topics such as marketing, sales, and customer acquisition.
Discusses the challenges of taking a product or service from the early adopters to the mainstream market. It valuable background reading for understanding the importance of customer segmentation and empathy mapping in product development.
Shares the lessons learned by a successful entrepreneur and investor in Silicon Valley. It provides practical advice on topics such as leadership, management, and fundraising.

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