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Isaac Guerrero Jaimes
En este curso conocerás la naturaleza de la mercadotecnia y su valor estratégico para los negocios al crear valor para los clientes. Al destacar algunos de los desafíos distintivos, te presentamos un marco de referencia para desarrollar una estrategia de marketing altamente efectiva.
Register for this course and see more details by visiting:
OpenCourser.com/course/5egi5u/vision
What's inside
Learning objectives
- Reconocerás el valor de la mercadotecnia desde la visión de los negocios
- Distinguirás la relación entre mercadotecnia y ventas
- Descubrirás el valor de una empresa orientada al cliente
- Reconocerás la importancia de diseñar una estrategia de mercadotecnia centrada en valores
- Reconocerás el valor de la mercadotecnia desde la visión de los negocios
- Distinguirás la relación entre mercadotecnia y ventas
- Descubrirás el valor de una empresa orientada al cliente
- Reconocerás la importancia de diseñar una estrategia de mercadotecnia centrada en valores
Syllabus
Semana 1. Mercadotecnia: Esencial para el éxito de los negocios
1.1. Definición de mercadotecnia
1.1.1. Definición de economía
1.1.2. Definición de mercadotecnia como disciplina de la economía
Read more
Syllabus
Semana 1. Mercadotecnia: Esencial para el éxito de los negocios
1.1. Definición de mercadotecnia
1.1.1. Definición de economía
1.1.2. Definición de mercadotecnia como disciplina de la economía
Read more
Traffic lights
Traffic lights
Read about what's good
what should give you pause and
possible dealbreakers
Concebida para quienes buscan una perspectiva general del área de marketing
Expone sobre la mercadotecnia como recurso estratégico con el cual generar valor para clientes
Enseña un marco de referencia mediante el cual elaborar estrategias de marketing eficaces
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Reviews summary
Introducción fundamental al marketing moderno y su valor
Según los estudiantes, este curso ofrece una excelente introducción a los fundamentos del marketing, siendo ideal para principiantes y emprendedores. Proporciona una base sólida y conceptos muy claros sobre la mercadotecnia y su valor estratégico para los negocios. Muchos valoran el énfasis en la ética y la responsabilidad social, así como la inclusión de Marketing 3.0 y la mención de la Inteligencia Artificial, lo que lo hace relevante para el panorama actual. Sin embargo, algunos consideran que puede ser demasiado básico para aquellos con experiencia o que buscan mayor profundidad en la aplicación práctica.
Destaca la ética, responsabilidad social y Marketing 3.0.
"Me gustó mucho cómo se aborda la ética y la responsabilidad social. La parte de Marketing 3.0 es muy relevante para hoy."
"El enfoque en valores y ética me parece un gran diferenciador."
"La filosofía de Anáhuac en el marketing de valores es un plus. Recomiendo este curso a cualquier emprendedor o estudiante."
Perfecta visión general para quienes inician o buscan refrescar.
"Ideal para principiantes... lo recomiendo a cualquiera que inicie en el área."
"No es para expertos, sino para entender el panorama general. Me gustó el material de lectura complementario."
"Como alguien que viene de otra área, me dio una perspectiva clara."
Proporciona una base sólida y bien explicada del marketing.
"Excelente curso introductorio al marketing. Los conceptos están muy claros y bien explicados, ideal para principiantes."
"Un buen resumen de los fundamentos del marketing. Me ayudó a solidificar conocimientos que ya tenía."
"Este curso me proporcionó una base sólida para entender el marketing moderno."
Más teórico que práctico, con pocos ejemplos de aplicación real.
"El contenido es relevante pero siento que faltó un poco de profundidad en la aplicación práctica de las estrategias. Es más teórico que otra cosa."
"Me pareció demasiado superficial. Esperaba más sobre cómo implementar realmente las estrategias en un negocio."
"La parte teórica es fuerte, pero la práctica es limitada. Me quedó con ganas de más."
Puede ser demasiado introductorio para perfiles con experiencia.
"Quizás un poco básico para alguien con experiencia, pero como introducción es muy sólido."
"El curso está más enfocado a dar una visión general, lo cual está bien si eso es lo que buscas..."
"Un curso decente, pero creo que le falta actualizar algunos ejemplos o profundizar más en las tendencias actuales de marketing digital."
Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Visión general del marketing y su función para los negocios with these
activities:
Book: Principles of Marketing
Show steps
Reviewing this book will provide a foundational understanding of marketing concepts and principles, which will be essential for success in this course.
Show steps
-
Read the book thoroughly.
-
Take notes on key concepts and definitions.
-
Complete the end-of-chapter exercises.
Google Analytics Tutorial
Show steps
Completing this tutorial will provide you with the basic skills needed to track and analyze website traffic, which is essential for understanding marketing campaign performance.
Browse courses on
Google Analytics
Show steps
-
Sign up for a Google Analytics account.
-
Install the Google Analytics tracking code on your website.
-
Explore the Google Analytics dashboard.
-
Create custom reports and segments.
Marketing Plan Template
Show steps
Creating a marketing plan template will help you apply the concepts you learn in this course and develop a practical understanding of marketing planning.
Browse courses on
Marketing Plan
Show steps
-
Research different marketing plan templates.
-
Choose a template that suits your business needs.
-
Customize the template with your own content.
-
Get feedback from peers or mentors.
Five other activities
Expand to see all activities and additional details
Show all eight activities
Marketing Workshop: Social Media Marketing
Show steps
Attending this workshop will provide you with practical tips and strategies for using social media to reach your target audience and grow your business.
Browse courses on
Social Media Marketing
Show steps
-
Research and find a reputable marketing workshop.
-
Register for the workshop.
-
Attend the workshop and take notes.
-
Implement the strategies you learn in your own marketing campaigns.
Marketing Budget Proposal
Show steps
Creating a marketing budget proposal will help you understand the financial aspects of marketing and develop a plan for allocating resources effectively.
Browse courses on
Marketing Budget
Show steps
-
Research industry benchmarks for marketing budgets.
-
Estimate the costs of your marketing activities.
-
Develop a budget proposal that aligns with your marketing goals.
-
Get approval for your budget from stakeholders.
Marketing Case Studies Analysis
Show steps
Analyzing marketing case studies will allow you to apply your knowledge to real-world scenarios and develop your critical thinking skills.
Browse courses on
Marketing Case Studies
Show steps
-
Find marketing case studies online or in libraries.
-
Read the case studies carefully.
-
Identify the key marketing concepts and strategies used.
-
Evaluate the effectiveness of the marketing campaigns.
-
Write a short analysis of your findings.
Peer Review: Marketing Campaign
Show steps
Getting feedback from peers on your marketing campaign will help you refine your ideas and improve the chances of success.
Browse courses on
Marketing Campaign
Show steps
-
Develop a marketing campaign plan.
-
Share your plan with peers for review.
-
Receive feedback from peers.
-
Revise your plan based on feedback.
Mentor Junior Marketing Students
Show steps
Mentoring junior marketing students will allow you to share your knowledge and experience, while also developing your own leadership and communication skills.
Browse courses on
Mentoring
Show steps
-
Reach out to a local university or college to volunteer as a mentor.
-
Meet with your mentees regularly.
-
Provide guidance and support on marketing-related topics.
-
Help your mentees develop their skills and confidence.
Book: Principles of Marketing
Show steps
Reviewing this book will provide a foundational understanding of marketing concepts and principles, which will be essential for success in this course.
Show steps
Show steps
Show steps
- Read the book thoroughly.
- Take notes on key concepts and definitions.
- Complete the end-of-chapter exercises.
Google Analytics Tutorial
Show steps
Completing this tutorial will provide you with the basic skills needed to track and analyze website traffic, which is essential for understanding marketing campaign performance.
Browse courses on
Google Analytics
Show steps
Show steps
Show steps
- Sign up for a Google Analytics account.
- Install the Google Analytics tracking code on your website.
- Explore the Google Analytics dashboard.
- Create custom reports and segments.
Marketing Plan Template
Show steps
Creating a marketing plan template will help you apply the concepts you learn in this course and develop a practical understanding of marketing planning.
Browse courses on
Marketing Plan
Show steps
Show steps
Show steps
- Research different marketing plan templates.
- Choose a template that suits your business needs.
- Customize the template with your own content.
- Get feedback from peers or mentors.
Five other activities
Expand to see all activities and additional details
Show all eight activities
Marketing Workshop: Social Media Marketing
Show steps
Attending this workshop will provide you with practical tips and strategies for using social media to reach your target audience and grow your business.
Browse courses on
Social Media Marketing
Show steps
Show steps
Show steps
- Research and find a reputable marketing workshop.
- Register for the workshop.
- Attend the workshop and take notes.
- Implement the strategies you learn in your own marketing campaigns.
Marketing Budget Proposal
Show steps
Creating a marketing budget proposal will help you understand the financial aspects of marketing and develop a plan for allocating resources effectively.
Browse courses on
Marketing Budget
Show steps
Show steps
Show steps
- Research industry benchmarks for marketing budgets.
- Estimate the costs of your marketing activities.
- Develop a budget proposal that aligns with your marketing goals.
- Get approval for your budget from stakeholders.
Marketing Case Studies Analysis
Show steps
Analyzing marketing case studies will allow you to apply your knowledge to real-world scenarios and develop your critical thinking skills.
Browse courses on
Marketing Case Studies
Show steps
Show steps
Show steps
- Find marketing case studies online or in libraries.
- Read the case studies carefully.
- Identify the key marketing concepts and strategies used.
- Evaluate the effectiveness of the marketing campaigns.
- Write a short analysis of your findings.
Peer Review: Marketing Campaign
Show steps
Getting feedback from peers on your marketing campaign will help you refine your ideas and improve the chances of success.
Browse courses on
Marketing Campaign
Show steps
Show steps
Show steps
- Develop a marketing campaign plan.
- Share your plan with peers for review.
- Receive feedback from peers.
- Revise your plan based on feedback.
Mentor Junior Marketing Students
Show steps
Mentoring junior marketing students will allow you to share your knowledge and experience, while also developing your own leadership and communication skills.
Browse courses on
Mentoring
Show steps
Show steps
Show steps
- Reach out to a local university or college to volunteer as a mentor.
- Meet with your mentees regularly.
- Provide guidance and support on marketing-related topics.
- Help your mentees develop their skills and confidence.
Career center
Learners who complete Visión general del marketing y su función para los negocios will develop knowledge and skills
that may be useful to these careers:
Chief Marketing Officer
Chief Marketing Officer
A Chief Marketing Officer is responsible for overseeing all marketing activities for a company. This course may be useful for someone in this role because it provides a comprehensive overview of marketing principles and how to develop effective strategies.
Marketing Consultant
Marketing Consultant
A Marketing Consultant provides advice and guidance to businesses on marketing strategies and campaigns. This course can help someone in this role by providing a comprehensive overview of marketing principles and how to develop effective strategies.
Brand Manager
Brand Manager
A Brand Manager is responsible for developing and managing a brand's identity and marketing strategy. This course can help someone in this role by providing a framework for developing a marketing strategy and understanding how to create a strong brand identity.
Product Manager
Product Manager
A Product Manager is responsible for developing and managing a product's marketing strategy. This course can help someone in this role by providing a foundation in marketing principles and how to develop effective strategies.
Strategic Planner
Strategic Planner
A Strategic Planner is responsible for developing and implementing long-term plans for a company. This course can help someone in this role by providing a foundation in marketing principles and how to develop effective strategies.
Marketing Manager
Marketing Manager
A Marketing Manager is responsible for developing and implementing marketing plans for a company. This course can help someone in this role by providing a foundation in marketing principles and how to develop effective strategies.
Marketing Analyst
Marketing Analyst
A Marketing Analyst is responsible for collecting and analyzing data to measure the effectiveness of marketing campaigns. This course can help someone in this role by providing a foundation in marketing principles and how to use data to make informed decisions.
Social Media Manager
Social Media Manager
A Social Media Manager is responsible for developing and implementing social media strategies. This course can help someone in this role by providing a foundation in marketing principles and how to use social media to reach target audiences.
Digital Marketing Manager
Digital Marketing Manager
A Digital Marketing Manager is responsible for developing and implementing digital marketing campaigns. This course can help someone in this role by providing a foundation in marketing principles and how to use digital channels to reach target audiences.
Sustainability Manager
Sustainability Manager
A Sustainability Manager is responsible for developing and implementing sustainability strategies for a company. This course may be useful for someone in this role because it provides an overview of marketing principles and how to develop effective sustainability strategies.
Public relations manager
Public relations manager
A Public Relations Manager is responsible for managing a company's public image and communications. This course may be useful for someone in this role because it provides an overview of marketing principles and how to develop effective communication strategies.
Sales Manager
Sales Manager
A Sales Manager is responsible for overseeing a sales team and developing sales strategies. This course may be useful for someone in this role because it provides an overview of marketing principles and how to develop effective sales strategies.
User Experience Designer
User Experience Designer
A User Experience Designer is responsible for designing and improving the user experience of a product or service. This course may be useful for someone in this role because it provides an overview of marketing principles and how to understand the needs of target audiences.
Web Developer
Web Developer
A Web Developer is responsible for designing and developing websites. This course may be useful for someone in this role because it provides an overview of marketing principles and how to design websites that are effective for marketing purposes.
Advertising Manager
Advertising Manager
An Advertising Manager is responsible for overseeing advertising campaigns and developing marketing strategies. This course may be useful for someone in this role because it provides an overview of marketing principles and how to develop effective strategies.
For more career information including salaries, visit:
OpenCourser.com/course/5egi5u/vision
Reading list
We've selected 13 books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Visión general del marketing y su función para los negocios.
Save
El libro de Kotler y Keller es un texto clásico de marketing que brinda una base sólida para comprender los conceptos fundamentales del marketing. Cubre una amplia gama de temas, desde el comportamiento del consumidor hasta la estrategia de marketing y la gestión de marca.
Este libro de texto proporciona una visión integral del marketing, cubriendo temas como la investigación de mercado, la segmentación del mercado, la estrategia de producto y la gestión de relaciones con el cliente. Es un recurso valioso para los estudiantes que buscan una comprensión profunda del marketing.
Este libro adopta un enfoque práctico para el marketing, utilizando ejemplos del mundo real para ilustrar conceptos. Es un recurso valioso para los estudiantes que buscan comprender cómo el marketing afecta las decisiones y el comportamiento de los consumidores.
Save
Este libro proporciona una guía paso a paso para el desarrollo e implementación de una estrategia de marketing efectiva. Cubre temas como el análisis de la competencia, la segmentación del mercado y la gestión del rendimiento.
Save
Este libro proporciona una visión general de la estrategia y táctica de marketing digital. Cubre temas como la optimización de motores de búsqueda (SEO), el marketing de pago por clic (PPC) y el marketing en redes sociales.
Save
Este libro explora el papel de las comunicaciones de marketing en el mundo digital. Cubre temas como el marketing en redes sociales, el marketing por correo electrónico y el marketing móvil.
Save
Este libro proporciona una introducción práctica al análisis de marketing utilizando Microsoft Excel. Cubre temas como el análisis de datos, la segmentación del mercado y la previsión de la demanda.
Este libro explora el concepto de marketing relacional y proporciona estrategias para fidelizar clientes. Cubre temas como la gestión de relaciones con el cliente (CRM), la satisfacción del cliente y la fidelización del cliente.
Este libro explora el impacto de la sobrecarga de opciones en el comportamiento del consumidor. Proporciona información sobre cómo los especialistas en marketing pueden diseñar estrategias efectivas en un mundo de opciones ilimitadas.
Este libro explora el concepto de tribus y cómo los especialistas en marketing pueden aprovechar el poder de las comunidades para construir marcas sólidas. Proporciona información sobre cómo crear seguidores leales y construir relaciones sólidas con los clientes.
Este libro presenta el concepto de estrategia del océano azul y proporciona un marco para crear mercados nuevos y sin competencia. Proporciona información sobre cómo identificar oportunidades de mercado sin explotar y desarrollar estrategias innovadoras.
Este libro explora el concepto de innovación disruptiva y proporciona información sobre cómo las nuevas empresas pueden desafiar a los competidores establecidos. Proporciona un marco para identificar oportunidades de innovación disruptiva y desarrollar estrategias efectivas.
Este libro proporciona una guía práctica para el growth hacker marketing. Cubre temas como la experimentación de bajo costo, el marketing de contenido y la optimización de conversiones. Proporciona estrategias y tácticas para escalar rápidamente las startups.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/5egi5u/vision
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Rating
4.5
Effort
5 to 8 hours per week for 5 weeks
Level
Intermediate
Via
edX
Institution
Universidades Anáhuac
Instructor
Isaac Guerrero Jaimes
Language
Español
Transcript
Español
This course belongs to a
collection
called
Marketing de servicios. It's comprised of three courses:
- Calidad en el servicio y lealtad del cliente
- Diseño de estrategias de marketing enfocadas a los consumidores
- Visión general del marketing y su función para los negocios (viewing)
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