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Marketing Gerencial

Este Programa entrega elementos básicos para la creación de una estrategia de marketing al nivel de los negocios o de las unidades de negocios. El objetivo global del programa es desarrollar las habilidades de pensar estratégicamente los problemas de marketing y sus posibles soluciones.

El foco del Programa está en los clientes, explicando que el valor de una empresa está en crear y desarrollar Clientes y no en sus Productos.

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What's inside

Syllabus

Concepto de Marketing.

Concepto de Valor.

Intercambio.

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Enseña el concepto de intercambio, fundamental para entender las transacciones comerciales

Enfatiza la importancia de los clientes, colocándolos en el centro del desarrollo de estrategias de marketing

Provee herramientas para desarrollar estrategias de marketing a nivel de negocios y unidades de negocios

Pedro Hidalgo es el instructor, reconocido en el campo del marketing

El curso requiere conocimientos previos en marketing

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Reviews summary

Marketing empresarial en la era digital

Este curso de 556 reseñas proporciona una descripción general de los conceptos fundamentales del marketing y su aplicación en un entorno empresarial, con énfasis en estrategias digitales. Los aspectos destacados incluyen videos concisos, lecturas integrales y ejemplos prácticos de empresas reconocidas.

Cubre los principios de marketing, intercambio y valor para el cliente.

"Este Programa entrega elementos básicos para la creación de una estrategia de marketing al nivel de los negocios o de las unidades de negocios."

"El foco del Programa está en los clientes, explicando que el valor de una empresa está en crear y desarrollar Clientes y no en sus Productos."

Introduce herramientas como el mix de marketing, fijación de precios y promoción.

" Me ayudó mucho porque es concreto y se entiende perfectamente, muy bien hilada la continuidad."

Explora la creación de estrategias de marketing, segmentación de mercado y posicionamiento.

"Es un curso muy específico y muy bien estructurado, de carácter evidentemente didáctico"

"Un curso muy completo, me hubiera justado que tuviera más dinamicas o videos con casos reales."

Aborda aspectos del marketing digital, como el marketing de contenidos y el análisis web.

"Excelente curso, se agradece la forma de enseñanza, metodologías y estrategias utilizadas."

Presenta estudios de casos y ejemplos de empresas para ilustrar los conceptos de marketing.

"Excelente dinámica de las actividades, los temas acorde a las nuevas perspectivas del mercado"

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Marketing Gerencial with these activities:

Leer 'Estrategia de Marketing' de Philip Kotler

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Este libro proporciona un marco integral para desarrollar y ejecutar estrategias de marketing efectivas, complementando los conceptos aprendidos en el curso

View Marketing 6.0 on Amazon

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Leer los capítulos sobre los fundamentos de la estrategia de marketing
Tomar notas sobre los conceptos y modelos clave
Aplicar los conceptos a un caso de la industria

Crear un mapa mental de los tipos de estrategias de marketing

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Crear un mapa mental ayudará a visualizar y conectar los diferentes tipos de estrategias de marketing, mejorando la comprensión

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Identificar los principales tipos de estrategias de marketing
Crear un mapa mental que conecte estos tipos y sus características
Revisar y refinar el mapa mental para una mejor comprensión

Resolver casos de estudio sobre análisis de clientes

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Resolver casos de estudio permite aplicar los conocimientos sobre análisis de clientes y desarrollar habilidades de toma de decisiones basadas en evidencia

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Leer y analizar el caso de estudio
Identificar los problemas de análisis de clientes
Desarrollar soluciones utilizando los conceptos aprendidos en el curso
Presentar los hallazgos y recomendaciones

Three other activities

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Participar en un grupo de estudio para discutir estrategias de segmentación

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Participar en grupos de estudio fomenta la colaboración, el intercambio de ideas y una comprensión más profunda de las estrategias de segmentación

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Unirse o formar un grupo de estudio
Prepararse para las reuniones revisando los materiales del curso
Participar activamente en las discusiones y compartir conocimientos

Desarrollar un plan de marketing para un producto o servicio

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Crear un plan de marketing implica aplicar todos los conceptos aprendidos en el curso y fortalece las habilidades de planificación y ejecución

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Investigar el mercado objetivo y los competidores
Desarrollar objetivos de marketing
Identificar las estrategias de segmentación, targeting y posicionamiento
Crear un presupuesto y cronograma de marketing
Escribir un informe de plan de marketing integral

Ofrecerse como voluntario en una organización de marketing o sin fines de lucro

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El voluntariado proporciona experiencia práctica en la aplicación de estrategias de marketing y fomenta el desarrollo de habilidades interpersonales

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Investigar organizaciones de marketing o sin fines de lucro relevantes
Contactar a las organizaciones y expresar interés en el voluntariado
Asistir a eventos o participar en proyectos que apliquen estrategias de marketing

Career center

Learners who complete Marketing Gerencial will develop knowledge and skills that may be useful to these careers:

Marketing Manager

Marketing Managers can work in a variety of industries, such as retail, manufacturing, and healthcare. This role helps businesses understand their target market and develop strategies to reach those customers. The Marketing Gerencial course at Universidad de Chile can help prepare professionals for this career by teaching them how to develop a marketing strategy, understand the value of customers, and create an exchange that benefits both the business and the customer.

See salaries and explore the career path for Marketing Manager

Product Manager

Product Managers typically work in the tech industry, such as software, hardware, and internet products. In this role, professionals are responsible for developing and launching new products or services. The Marketing Gerencial course at Universidad de Chile can help aspiring Product Managers learn how to identify customer needs, create a product that meets those needs, and bring it to market successfully.

See salaries and explore the career path for Product Manager

Brand Manager

Brand Managers are responsible for developing and maintaining a company's brand. This can include creating marketing campaigns, managing the company's social media presence, and working with public relations to ensure that the company is presented in a positive light. The Marketing Gerencial course at Universidad de Chile can help Brand Managers understand how to create a strong brand identity and develop strategies to reach target customers.

See salaries and explore the career path for Brand Manager

Market Research Analyst

Market Research Analysts gather and analyze data about customers, markets, and competitors. This information is used to help businesses make informed decisions about their marketing strategies. The Marketing Gerencial course at Universidad de Chile can help Market Research Analysts learn how to conduct research, analyze data, and present their findings in a clear and concise way.

See salaries and explore the career path for Market Research Analyst

Sales Manager

Sales Managers are responsible for leading and motivating a team of sales professionals. They develop sales strategies, set goals, and track performance. The Marketing Gerencial course at Universidad de Chile can help Sales Managers learn how to develop a sales strategy, understand the value of customers, and create an exchange that benefits both the business and the customer.

See salaries and explore the career path for Sales Manager

Account Manager

Account Managers are responsible for managing relationships with key customers. They work to understand the customer's needs and develop strategies to meet those needs. The Marketing Gerencial course at Universidad de Chile can help Account Managers learn how to develop a customer-centric approach to sales and marketing.

See salaries and explore the career path for Account Manager

Customer Success Manager

Customer Success Managers are responsible for ensuring that customers are satisfied with a company's products or services. They work to identify and resolve customer issues, and they provide ongoing support to ensure that customers are successful. The Marketing Gerencial course at Universidad de Chile can help Customer Success Managers learn how to develop a customer-centric approach to business and how to create value for customers.

See salaries and explore the career path for Customer Success Manager

Marketing Consultant

Marketing Consultants provide advice and guidance to businesses on their marketing strategies. They can work with businesses of all sizes, from small startups to large corporations. The Marketing Gerencial course at Universidad de Chile can help Marketing Consultants learn how to develop a marketing strategy, understand the value of customers, and create an exchange that benefits both the business and the customer.

See salaries and explore the career path for Marketing Consultant

Marketing Analyst

Marketing Analysts gather and analyze data about marketing campaigns and customer behavior. This information is used to help businesses improve their marketing strategies. The Marketing Gerencial course at Universidad de Chile can help Marketing Analysts learn how to conduct research, analyze data, and present their findings in a clear and concise way.

See salaries and explore the career path for Marketing Analyst

Media Planner

Media Planners develop and execute media campaigns for businesses. They work with a variety of media outlets, including television, radio, print, and online. The Marketing Gerencial course at Universidad de Chile can help Media Planners learn how to develop a media strategy, understand the value of different media outlets, and create an exchange that benefits both the business and the customer.

See salaries and explore the career path for Media Planner

Copywriter

Copywriters create written content for marketing campaigns, such as ad copy, website content, and social media posts. They work to create persuasive and engaging content that will capture the attention of the target audience. The Marketing Gerencial course at Universidad de Chile can help Copywriters learn how to develop a marketing strategy, understand the value of customers, and create an exchange that benefits both the business and the customer.

See salaries and explore the career path for Copywriter

Art Director

Art Directors oversee the visual aspects of marketing campaigns. They work with graphic designers, photographers, and other creatives to create visually appealing content that will capture the attention of the target audience. The Marketing Gerencial course at Universidad de Chile can help Art Directors learn how to develop a marketing strategy, understand the value of customers, and create an exchange that benefits both the business and the customer.

See salaries and explore the career path for Art Director

Web Designer

Web Designers create and develop websites. They work with clients to understand their needs and develop a website that meets those needs. The Marketing Gerencial course at Universidad de Chile can help Web Designers learn how to develop a marketing strategy, understand the value of customers, and create an exchange that benefits both the business and the customer.

See salaries and explore the career path for Web Designer

Social Media Manager

Social Media Managers develop and execute social media campaigns for businesses. They work to create engaging content that will capture the attention of the target audience. The Marketing Gerencial course at Universidad de Chile can help Social Media Managers learn how to develop a marketing strategy, understand the value of customers, and create an exchange that benefits both the business and the customer.

See salaries and explore the career path for Social Media Manager

Public relations manager

Public Relations Managers develop and execute public relations campaigns for businesses. They work to create positive relationships with the media and other stakeholders. The Marketing Gerencial course at Universidad de Chile can help Public Relations Managers learn how to develop a marketing strategy, understand the value of customers, and create an exchange that benefits both the business and the customer.

See salaries and explore the career path for Public relations manager

Reading list

We've selected nine books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Marketing Gerencial.

Principles of Marketing

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Este libro brinda una base sólida sobre los conceptos y principios fundamentales del marketing. Es una lectura esencial para comprender el rol del marketing en la creación de valor para los clientes.

(English) Principles of Marketing (19th Edition) RENTAL...

Hardcover

$$$$

(English) Principles of Marketing

Kindle Edition

$$$

Marketing 6.0

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Este libro clásico de marketing proporciona un enfoque integral de la estrategia de marketing. Ofrece información sobre el desarrollo de productos, fijación de precios, distribución y promoción.

(English) Marketing 6.0: The Future Is Immersive

Marketing Gerencial

What's inside

Syllabus

Good to know

Save this course

Reviews summary

Marketing empresarial en la era digital

Activities

Career center

Reading list

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