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Михаил Войтко
Customer Development (CustDev) — методология тестирования идей, проверки гипотез и прототипов для ускоренного запуска новых рыночных продуктов.
Курс ориентирован на практическое применение и способствует развитию продукта с учетом запросов пользователей: проведения интервью, определение потребностей и болей, и определение именно тех свойств продукта, на которые существует запрос от потребителя и формируется рыночный спрос.
Слушатели курса смогут определить соответствие разрабатываемого продукта ожиданиям потребителя и позволит адаптировать продукт для максимального соответствия рыночному спросу
Register for this course and see more details by visiting:
OpenCourser.com/course/aq7t55/custdev
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
May be a good fit for product developers interested in enhancing their customer understanding
Emphasizes practical application, which is beneficial for those seeking to implement knowledge immediately
Facilitates a deep understanding of customer needs, enabling the development of products that better align with market demands
Utilizes a structured methodology, Customer Development (CustDev), which provides a solid framework for testing ideas, verifying hypotheses, and prototyping
Focuses on the initial stages of product development, making it particularly valuable for those involved in launching new market products
Taught by instructors with expertise in customer development and product management
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Save CustDev: поиск, создание и развитие лояльных потребителей to your list so you can find it easily later:
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Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in CustDev: поиск, создание и развитие лояльных потребителей with these
activities:
Review material on business and marketing
Show steps
Knowing about the big picture and how business and marketing interact with each other will be helpful when building your customer development and relations plan.
Browse courses on
Business Management
Show steps
-
Review notes or class materials from past business or marketing courses
-
Read articles from reputable sources online or in business publications
-
Attend an industry conference or webinar
Develop a customer persona
Show steps
The customer persona you create will inform the development of your product or service that your business provides.
Browse courses on
Customer Research
Show steps
-
Interview potential customers
-
Survey existing customers
-
Analyze data from your website or social media
-
Create a profile of your ideal customer
Conduct A/B testing on marketing campaigns
Show steps
Gain hands-on experience in testing different marketing strategies and messaging to optimize your campaigns.
Browse courses on
A/B Testing
Show steps
-
Choose a metric to measure the success of your campaign
-
Create two versions of your campaign
-
Run your campaign and track the results
-
Analyze the data and determine which version performed better
Three other activities
Expand to see all activities and additional details
Show all six activities
Develop a customer development plan
Show steps
A comprehensive customer development plan will provide a roadmap for your business's customer-centric approach.
Browse courses on
Product Development
Show steps
-
Define your business objectives
-
Identify your target audience
-
Develop strategies for customer acquisition and retention
-
Outline your customer engagement plan
-
Establish metrics for tracking progress
Mentor junior professionals in customer development
Show steps
By sharing your knowledge and experience with others, you can reinforce your understanding of customer development and make a positive impact on the next generation of professionals.
Browse courses on
Mentoring
Show steps
-
Identify opportunities to mentor junior professionals
-
Provide guidance and support
-
Share your knowledge and experience
-
Help mentees develop their skills and navigate their careers
Attend a customer development workshop
Show steps
Immerse yourself in a dedicated environment to gain practical knowledge and skills in customer development.
Browse courses on
Customer Development
Show steps
-
Research and identify relevant workshops
-
Attend a workshop and actively participate
-
Engage with instructors and fellow attendees
Review material on business and marketing
Show steps
Knowing about the big picture and how business and marketing interact with each other will be helpful when building your customer development and relations plan.
Browse courses on
Business Management
Show steps
Show steps
Show steps
- Review notes or class materials from past business or marketing courses
- Read articles from reputable sources online or in business publications
- Attend an industry conference or webinar
Develop a customer persona
Show steps
The customer persona you create will inform the development of your product or service that your business provides.
Browse courses on
Customer Research
Show steps
Show steps
Show steps
- Interview potential customers
- Survey existing customers
- Analyze data from your website or social media
- Create a profile of your ideal customer
Conduct A/B testing on marketing campaigns
Show steps
Gain hands-on experience in testing different marketing strategies and messaging to optimize your campaigns.
Browse courses on
A/B Testing
Show steps
Show steps
Show steps
- Choose a metric to measure the success of your campaign
- Create two versions of your campaign
- Run your campaign and track the results
- Analyze the data and determine which version performed better
Three other activities
Expand to see all activities and additional details
Show all six activities
Develop a customer development plan
Show steps
A comprehensive customer development plan will provide a roadmap for your business's customer-centric approach.
Browse courses on
Product Development
Show steps
Show steps
Show steps
- Define your business objectives
- Identify your target audience
- Develop strategies for customer acquisition and retention
- Outline your customer engagement plan
- Establish metrics for tracking progress
Mentor junior professionals in customer development
Show steps
By sharing your knowledge and experience with others, you can reinforce your understanding of customer development and make a positive impact on the next generation of professionals.
Browse courses on
Mentoring
Show steps
Show steps
Show steps
- Identify opportunities to mentor junior professionals
- Provide guidance and support
- Share your knowledge and experience
- Help mentees develop their skills and navigate their careers
Attend a customer development workshop
Show steps
Immerse yourself in a dedicated environment to gain practical knowledge and skills in customer development.
Browse courses on
Customer Development
Show steps
Show steps
Show steps
- Research and identify relevant workshops
- Attend a workshop and actively participate
- Engage with instructors and fellow attendees
Career center
Learners who complete CustDev: поиск, создание и развитие лояльных потребителей will develop knowledge and skills
that may be useful to these careers:
Product Manager
Product Manager
A Product Manager defines the vision and roadmap for a product, working closely with engineers and designers to bring that vision to life. Customer feedback is critical to the success of a product, and a Product Manager needs to be able to understand and interpret that feedback in order to make informed decisions about the product's future. The CustDev course can significantly assist in the development of these skills by providing a framework for gathering and analyzing customer feedback.
Marketing Manager
Marketing Manager
Marketing Managers are responsible for developing and executing marketing campaigns that promote products or services. They need to be able to understand the target audience and their needs in order to create effective marketing campaigns. The CustDev course can help equip one with the skills needed to gather and analyze customer feedback, which can then be used to inform marketing campaigns.
Market Researcher
Market Researcher
Market Researchers conduct studies and collect data to help businesses, nonprofits, and government agencies understand their target audience, competition, and market trends. This course may help build a foundation in customer development methodology that can be applied in the field of market research. The skills and knowledge learned in this course, such as conducting interviews and defining customer needs, can be directly applied to market research practices.
Business Analyst
Business Analyst
Business Analysts work with businesses to analyze their operations and identify areas for improvement. They need to be able to understand the business's goals and objectives, as well as the needs of its customers. The CustDev course can help build a foundation in customer development methodology that can be applied in the field of business analysis. The skills and knowledge learned in this course, such as conducting interviews and defining customer needs, can be directly applied to business analysis practices.
User Experience Designer
User Experience Designer
User Experience Designers design and develop user interfaces for websites, apps, and other digital products. They need to be able to understand the user's needs and wants in order to create products that are both user-friendly and effective. The CustDev course can may be useful in providing a foundation in customer development methodology that can be applied in the field of user experience design. The skills and knowledge learned in this course, such as conducting interviews and defining customer needs, can be directly applied to user experience design practices.
Product Owner
Product Owner
Product Owners are responsible for managing the development and release of a product. They need to be able to understand the customer's needs and wants, as well as the technical aspects of the product. The CustDev course can aid a Product Owner in developing the skills needed to gather and analyze customer feedback, which can then be used to inform product development decisions.
Growth Hacker
Growth Hacker
Growth Hackers are responsible for developing and executing strategies to grow a business. They need to be able to understand the customer's needs and wants, as well as the technical aspects of the business. The CustDev course may be useful in providing a foundation in customer development methodology that can be applied in the field of growth hacking. The skills and knowledge learned in this course, such as conducting interviews and defining customer needs, can be directly applied to growth hacking practices.
Sales Manager
Sales Manager
Sales Managers are responsible for leading and motivating a sales team. They need to be able to understand the customer's needs and wants in order to develop effective sales strategies. The CustDev course can may be useful in providing a foundation in customer development methodology that can be applied in the field of sales management. The skills and knowledge learned in this course, such as conducting interviews and defining customer needs, can be directly applied to sales management practices.
Consultant
Consultant
Consultants provide advice and guidance to businesses on a variety of topics, including marketing, finance, and operations. They need to be able to understand the customer's needs and wants, as well as the technical aspects of the business. The CustDev course may be useful in providing a foundation in customer development methodology that can be applied in the field of consulting. The skills and knowledge learned in this course, such as conducting interviews and defining customer needs, can be directly applied to consulting practices.
Entrepreneur
Entrepreneur
Entrepreneurs start and run their own businesses. They need to be able to understand the customer's needs and wants, as well as the technical aspects of the business. The CustDev course may be useful in providing a foundation in customer development methodology that can be applied in the field of entrepreneurship. The skills and knowledge learned in this course, such as conducting interviews and defining customer needs, can be directly applied to entrepreneurial ventures.
Customer Success Manager
Customer Success Manager
Customer Success Managers are responsible for ensuring that customers are satisfied with a product or service. They need to be able to understand the customer's needs and wants, as well as the technical aspects of the product or service. The CustDev course can help build a foundation in customer development methodology that can be applied in the field of customer success management. The skills and knowledge learned in this course, such as conducting interviews and defining customer needs, can be directly applied to customer success management practices.
UX Researcher
UX Researcher
UX Researchers conduct research to understand the user experience of a product or service. They need to be able to understand the user's needs and wants, as well as the technical aspects of the product or service. The CustDev course can aid in the development of skills needed to gather and analyze customer feedback, which can then be used to inform UX research.
Business Development Manager
Business Development Manager
Business Development Managers are responsible for developing and executing strategies to grow a business. They need to be able to understand the customer's needs and wants, as well as the technical aspects of the business. The CustDev course may be useful in providing a foundation in customer development methodology that can be applied in the field of business development management. The skills and knowledge learned in this course, such as conducting interviews and defining customer needs, can be directly applied to business development management practices.
Project Manager
Project Manager
Project Managers are responsible for planning, executing, and closing projects. They need to be able to understand the customer's needs and wants, as well as the technical aspects of the project. The CustDev course may be useful in providing a foundation in customer development methodology that can be applied in the field of project management. The skills and knowledge learned in this course, such as conducting interviews and defining customer needs, can be directly applied to project management practices.
Data Analyst
Data Analyst
Data Analysts collect, analyze, and interpret data to help businesses make informed decisions. They need to be able to understand the business's goals and objectives, as well as the technical aspects of data analysis. The CustDev course may be useful in providing a foundation in customer development methodology that can be applied in the field of data analysis. The skills and knowledge learned in this course, such as conducting interviews and defining customer needs, can be directly applied to data analysis practices.
For more career information including salaries, visit:
OpenCourser.com/course/aq7t55/custdev
Reading list
We've selected 12 books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
CustDev: поиск, создание и развитие лояльных потребителей.
The Lean Startup book by Eric Ries that provides a step-by-step process for building a successful startup. The book is based on the principles of customer development and agile development, and it has been used by thousands of startups to launch and grow their businesses.
Save
Traction book by Gabriel Weinberg and Justin Mares that provides a practical framework for getting your startup's first customers. The book covers a variety of topics, including customer development, marketing, and sales.
Save
Running Lean book by Ash Maurya that provides a practical guide to using the Lean Startup methodology. The book covers a variety of topics, including customer development, product development, and marketing.
The Innovator's Dilemma book by Clayton M. Christensen that explores the challenges that large companies face when they try to innovate. The book provides a framework for understanding the innovation process, and it offers advice on how to overcome the challenges that companies face.
Save
The Art of Innovation book by Tom Kelley and David Kelley that provides a practical guide to innovation. The book covers a variety of topics, including design thinking, creativity, and leadership.
The Lean Product Playbook book by Dan Olsen that provides a practical guide to using the Lean Startup methodology to develop products. The book covers a variety of topics, including customer development, product management, and marketing.
Build What Matters book by Ben Horowitz that provides a practical guide to building a successful technology company. The book covers a variety of topics, including product development, marketing, and sales.
Crossing the Chasm book by Geoffrey A. Moore that provides a framework for understanding the challenges that companies face when they try to move their products from early adopters to mainstream customers.
The Innovator's DNA book by Clayton M. Christensen, Jeff Dyer, and Hal Gregersen that provides a framework for understanding the characteristics of successful innovators. The book covers a variety of topics, including creativity, risk-taking, and leadership.
Save
Good Strategy/Bad Strategy book by Richard Rumelt that provides a framework for understanding what makes a good strategy. The book covers a variety of topics, including clarity, focus, and alignment.
Save
The Design of Business book by Roger Martin that provides a framework for understanding how design thinking can be used to create successful businesses. The book covers a variety of topics, including innovation, creativity, and leadership.
Save
The Innovator's Method book by Nathan Furr and Jeff Dyer that provides a practical guide to using the principles of disruptive innovation to create successful products and services. The book covers a variety of topics, including customer development, product development, and marketing.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/aq7t55/custdev
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Time
40 hours
Via
Coursera
Institution
Moscow Institute of Physics and Technology
Instructor
Михаил Войтко
This course belongs to a
collection
called
Управление продуктом. It's comprised of four courses:
- Основы продакт-менеджмента
- Управление клиентским опытом
- CustDev: поиск, создание и развитие лояльных потребителей (viewing)
- Трендвотчинг. Поиск трендов для перспективных продуктов
Good to know
May be a good fit for product developers interested in enhancing their customer understanding
Emphasizes practical application, which is beneficial for those seeking to implement knowledge immediately
Facilitates a deep understanding of customer needs, enabling the development of products that better align with market demands
Utilizes a structured methodology, Customer Development (CustDev), which provides a solid framework for testing ideas, verifying hypotheses, and prototyping
Focuses on the initial stages of product development, making it particularly valuable for those involved in launching new market products
Taught by instructors with expertise in customer development and product management
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