La estrategia china from Coursera

What's inside

Syllabus

¿Qué hay de nuevo? El nuevo entorno general de China

Las evidencias muestran que la diferencia o brecha contextual entre el país de origen de una empresa extranjera y China es una razón clave del fracaso de los negocios en China. Esta sección ayuda a desarrollar una mejor comprensión del contexto de China en relación con sus segmentos ambientales generales, así como diversas estrategias para enfrentar las cuestiones contextuales nuevas y actualizadas de China. ¿En qué medida importa el contexto al hacer negocios en China? ¿Cómo abordan las firmas extranjeras las cuestiones contextuales nuevas y actualizadas de China?

¿Quiénes y dónde? Actores y ubicaciones en China

Los extranjeros que llegan a China suelen sentirse desconcertados ante los diversos tipos y características únicas de los actores que encuentran en el país y, con frecuencia, cometen errores al tratar a las ubicaciones chinas de manera homogénea. Esta sección ayuda a desarrollar una mejor comprensión del contexto de China en relación con sus actores y ubicaciones, y diversas estrategias para abordarlos en China. ¿Quiénes son los actores en China? ¿Cómo reconocen y diferencian las firmas extranjeras los diferentes tipos de actores chinos? ¿Qué significa “ubicación subnacional” en China? ¿Cómo responden las firmas extranjeras a la naturaleza idiosincrática de las diferentes ubicaciones de China?

Cómo entrar en China: Elección del modo de entrada

La elección del modo de entrada influye en el éxito en los negocios en China. Esta sección explora las ventajas y desventajas que ofrecen los diferentes modos de entrada y, también, los diferentes recursos y compromisos de tiempo necesarios. También presentamos el comercio electrónico transfronterizo, un nuevo modo de entrada creciente y emergente. ¿Qué es el modo de entrada? ¿Por qué se eligen diferentes modos de entrada? ¿Cuáles son los pros y contras de cada modo de entrada? ¿Cómo eligen las firmas extranjeras su modo de entrada? ¿Qué es el comercio electrónico transfronterizo en China y cómo usan las firmas extranjeras este nuevo modo de entrada?

Cómo convertirse en un estratega en China

Las firmas extranjeras que entran y operan en China ya no son meros “inversores extranjeros”, sino que se convierten en “estrategas”. Ese cambio es una respuesta para hacer frente a los cambiantes entornos de China y también representa la estrategia china como clave para el éxito global general de las empresas extranjeras. Esta sección presenta un panorama general de los cambios en la mentalidad, el estatus y las estrategias postentrada. ¿Cuáles son los principales cambios en el contexto de China? ¿Cómo cambian las firmas extranjeras su mentalidad dominante y sus estrategias postentrada de ingresantes extranjeros a estrategas?

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Especialmente diseñado para ayudar estrategas de empresas extranjeras a entender y desarrollar una estrategia para el mercado chino

Provee información actualizada y experiencias reales sobre el desarrollo de estrategias en China

Dirigido a estudiantes y profesionales que buscan expandir sus negocios en China

Este curso puede ser algo abrumador para principiantes en el ámbito empresarial chino

Requiere un conocimiento previo de los conceptos básicos de negocios y estrategia

No es adecuado para estudiantes que buscan un estudio completo de la economía o la cultura chinas

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in La estrategia china with these activities:

Contactar a profesionales de la industria en China

Show steps

Facilita la conexión con profesionales experimentados que pueden brindar información valiosa y orientación.

Show steps

Identificar profesionales de la industria que tengan experiencia en el mercado chino.
Contactar a estos profesionales a través de LinkedIn o correo electrónico.
Solicitar una reunión o llamada para discutir su estrategia china y obtener asesoramiento.

Colaboración en un proyecto de código abierto relacionado con negocios en China

Show steps

Participar en un proyecto de código abierto te permitirá poner en práctica tus habilidades y colaborar con otros en un proyecto relacionado con negocios en China.

Browse courses on Open Source

Show steps

Busca un proyecto de código abierto relacionado con negocios en China.
Contribuye al proyecto con código, documentación o pruebas.
Interactúa con otros colaboradores y aprende de sus experiencias.

Show all two activities

Career center

Learners who complete La estrategia china will develop knowledge and skills that may be useful to these careers:

Investment Banker

As an Investment Banker, you will advise clients on mergers and acquisitions, capital raising, and other financial transactions. This course may be useful as it will help you develop a deep understanding of the Chinese market, which is a key growth market for many organizations. The course will also help you understand the different challenges and opportunities that organizations face when operating in China.

See salaries and explore the career path for Investment Banker

Chief Strategy Officer

As a Chief Strategy Officer, you will be a senior executive responsible for developing and executing the organization's long-term strategy. This course may be useful as it can help you develop a deep understanding of the Chinese market, which is a key growth market for many organizations. The course will also help you understand the different challenges and opportunities that organizations face when operating in China.

See salaries and explore the career path for Chief Strategy Officer

Strategic Consultant

In this role, you will advise clients on how to develop and implement their strategies. This course may be useful as it will help you develop a deep understanding of the Chinese market, which is a key growth market for many organizations. The course will also help you understand the different challenges and opportunities that organizations face when operating in China.

See salaries and explore the career path for Strategic Consultant

Product Manager

As a Product Manager, you will be responsible for overseeing the development and launch of new products or services. This course may be useful as it will help you develop a deep understanding of the Chinese market, which is a key growth market for many organizations. The course will also help you understand the different challenges and opportunities that organizations face when operating in China.

See salaries and explore the career path for Product Manager

Operations Manager

As an Operations Manager, you will be responsible for overseeing the day-to-day operations of the organization. This course may be useful as it will help you develop a deep understanding of the Chinese market, which is a key growth market for many organizations. The course will also help you understand the different challenges and opportunities that organizations face when operating in China.

See salaries and explore the career path for Operations Manager

Risk Manager

In this role, you will be responsible for identifying, assessing, and mitigating risks to the organization. This course may be useful as it will help you develop a deep understanding of the Chinese market, which is a key growth market for many organizations. The course will also help you understand the different challenges and opportunities that organizations face when operating in China.

See salaries and explore the career path for Risk Manager

Management Consultant

As a Management Consultant, you will advise clients on how to improve their operations and achieve their business goals. This course may be useful as it will help you develop a deep understanding of the Chinese market, which is a key growth market for many organizations. The course will also help you understand the different challenges and opportunities that organizations face when operating in China.

See salaries and explore the career path for Management Consultant

Business Development Manager

A Business Development Manager will identify and develop new business opportunities for the organization. This course may be useful as it will help you develop a deep understanding of the Chinese market, which is a key growth market for many organizations. The course will also help you understand the different challenges and opportunities that organizations face when operating in China.

See salaries and explore the career path for Business Development Manager

Supply Chain Manager

As a Supply Chain Manager, you will be responsible for managing the organization's supply chain, including procurement, inventory management, and logistics. This course may be useful as it will help you develop a deep understanding of the Chinese market, which is a key growth market for many organizations. The course will also help you understand the different challenges and opportunities that organizations face when operating in China.

See salaries and explore the career path for Supply Chain Manager

Investment Manager

As an Investment Manager, you will be responsible for managing the organization's investments, including stocks, bonds, and other financial instruments. This course may be useful as it will help you develop a deep understanding of the Chinese market, which is a key growth market for many organizations. The course will also help you understand the different challenges and opportunities that organizations face when operating in China.

See salaries and explore the career path for Investment Manager

Compliance Manager

As a Compliance Manager, you will be responsible for ensuring that the organization complies with all applicable laws and regulations. This course may be useful as it will help you develop a deep understanding of the Chinese market, which is a key growth market for many organizations. The course will also help you understand the different challenges and opportunities that organizations face when operating in China.

See salaries and explore the career path for Compliance Manager

Private Equity Investor

A Private Equity Investor invests in private companies, typically with the goal of helping them grow and eventually selling them for a profit. This course may be useful as it will help you develop a deep understanding of the Chinese market, which is a key growth market for many organizations. The course will also help you understand the different challenges and opportunities that organizations face when operating in China.

See salaries and explore the career path for Private Equity Investor

Corporate Finance Manager

In this role, you will be responsible for managing the organization's finances, including budgeting, forecasting, and financial analysis. This course may be useful as it will help you develop a deep understanding of the Chinese market, which is a key growth market for many organizations. The course will also help you understand the different challenges and opportunities that organizations face when operating in China.

See salaries and explore the career path for Corporate Finance Manager

Marketing Manager

In this role, you will be responsible for developing and executing marketing campaigns to promote the organization's products or services. This course may be useful as it will help you develop a deep understanding of the Chinese market, which is a key growth market for many organizations. The course will also help you understand the different challenges and opportunities that organizations face when operating in China.

See salaries and explore the career path for Marketing Manager

Sales Manager

As a Sales Manager, you will be responsible for leading and motivating a sales team to achieve the organization's sales goals. This course may be useful as it will help you develop a deep understanding of the Chinese market, which is a key growth market for many organizations. The course will also help you understand the different challenges and opportunities that organizations face when operating in China.

See salaries and explore the career path for Sales Manager