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La estrategia china

Dr. Frank Ng

Este curso está diseñado para ayudarte, como estratega de una empresa extranjera, a entender mejor cómo desarrollar tu estrategia china. Después de estudiar el cambiante panorama estratégico de China, te concentrarás específicamente en el dominio de tres cuestiones estratégicas: quiénes (los actores principales en China), cómo (los modos de entrada) y dónde (la estrategia de ubicación para tu negocio en China). Este curso se propone ofrecer contenidos actualizados y experiencias reales de desarrollo de una estrategia china.

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Syllabus

¿Qué hay de nuevo? El nuevo entorno general de China
Las evidencias muestran que la diferencia o brecha contextual entre el país de origen de una empresa extranjera y China es una razón clave del fracaso de los negocios en China. Esta sección ayuda a desarrollar una mejor comprensión del contexto de China en relación con sus segmentos ambientales generales, así como diversas estrategias para enfrentar las cuestiones contextuales nuevas y actualizadas de China. ¿En qué medida importa el contexto al hacer negocios en China? ¿Cómo abordan las firmas extranjeras las cuestiones contextuales nuevas y actualizadas de China?
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Traffic lights

Read about what's good
what should give you pause
and possible dealbreakers
Especialmente diseñado para ayudar estrategas de empresas extranjeras a entender y desarrollar una estrategia para el mercado chino
Provee información actualizada y experiencias reales sobre el desarrollo de estrategias en China
Dirigido a estudiantes y profesionales que buscan expandir sus negocios en China
Este curso puede ser algo abrumador para principiantes en el ámbito empresarial chino
Requiere un conocimiento previo de los conceptos básicos de negocios y estrategia
No es adecuado para estudiantes que buscan un estudio completo de la economía o la cultura chinas

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Reviews summary

Estrategia china: guía esencial y práctica

Según los estudiantes, "La estrategia china" es un curso largamente positivo y altamente recomendado para profesionales. Los módulos están bien estructurados y el instructor es muy conocedor, presentando el contenido con claridad. Muchos resaltan los ejemplos prácticos y estudios de caso, así como la utilidad de la sección sobre comercio electrónico transfronterizo. Se percibe como un análisis exhaustivo y aplicable para navegar el mercado chino. Aunque es un excelente punto de partida, algunos mencionan que podría beneficiarse de mayor profundidad en ciertos temas o un foro de discusión más activo. La pronunciación del instructor y la simplicidad de las evaluaciones son pequeñas áreas de mejora.
Excelente punto de partida para nuevos en China, menos para expertos.
"Es un buen punto de partida, pero siento que necesito complementarlo con otras fuentes."
"Es un buen curso introductorio. Para alguien con experiencia previa en China, quizás sea un poco repetitivo en algunos puntos."
"Muy buena introducción al panorama estratégico chino."
El instructor es altamente conocedor y presenta la información de forma clara.
"...el instructor presenta el contenido de forma clara y concisa."
"El profesor tiene un gran conocimiento."
"Se nota la experiencia del instructor. ...La información clave está ahí."
"Las explicaciones son detalladas y los consejos muy aplicables. Definitivamente mejoró mi perspectiva estratégica."
Ofrece un análisis completo y ejemplos reales para la estrategia en China.
"Excelente curso para entender las complejidades de la estrategia empresarial en China. Los módulos están muy bien estructurados..."
"Absolutamente imprescindible para cualquier profesional que quiera hacer negocios en China. Cubre todos los aspectos clave..."
"Un análisis exhaustivo y práctico de cómo operar en China. Las explicaciones son detalladas y los consejos muy aplicables."
"La manera en que el curso desglosa la complejidad del mercado chino es excelente. Me siento mucho más preparado para abordar los desafíos."
Algunos pequeños detalles sobre pronunciación y calidad visual.
"...a veces la pronunciación del instructor es un poco difícil de seguir para un hispanohablante nativo."
"Algunos gráficos podrían ser más modernos, pero es un detalle menor. La información clave está ahí."
Sugerencias para temas más avanzados y mejora de la participación.
"El contenido es interesante y relevante, pero esperaba un poco más de profundidad en ciertos temas, como la regulación legal."
"Quizás me hubiera gustado ver más interacción o un foro de discusión más activo."
"Me hubiera gustado ver casos de estudio más avanzados o debates sobre dilemas estratégicos."
"Mi única pequeña crítica es que las evaluaciones eran bastante básicas."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in La estrategia china with these activities:
Contactar a profesionales de la industria en China
Facilita la conexión con profesionales experimentados que pueden brindar información valiosa y orientación.
Show steps
  • Identificar profesionales de la industria que tengan experiencia en el mercado chino.
  • Contactar a estos profesionales a través de LinkedIn o correo electrónico.
  • Solicitar una reunión o llamada para discutir su estrategia china y obtener asesoramiento.
Colaboración en un proyecto de código abierto relacionado con negocios en China
Participar en un proyecto de código abierto te permitirá poner en práctica tus habilidades y colaborar con otros en un proyecto relacionado con negocios en China.
Browse courses on Open Source
Show steps
  • Busca un proyecto de código abierto relacionado con negocios en China.
  • Contribuye al proyecto con código, documentación o pruebas.
  • Interactúa con otros colaboradores y aprende de sus experiencias.
Show all two activities

Career center

Learners who complete La estrategia china will develop knowledge and skills that may be useful to these careers:
Chief Strategy Officer
As a Chief Strategy Officer, you will be a senior executive responsible for developing and executing the organization's long-term strategy. This course may be useful as it can help you develop a deep understanding of the Chinese market, which is a key growth market for many organizations. The course will also help you understand the different challenges and opportunities that organizations face when operating in China.
See salaries and explore the career path for Chief Strategy Officer
Strategic Consultant
In this role, you will advise clients on how to develop and implement their strategies. This course may be useful as it will help you develop a deep understanding of the Chinese market, which is a key growth market for many organizations. The course will also help you understand the different challenges and opportunities that organizations face when operating in China.
See salaries and explore the career path for Strategic Consultant
Investment Banker
As an Investment Banker, you will advise clients on mergers and acquisitions, capital raising, and other financial transactions. This course may be useful as it will help you develop a deep understanding of the Chinese market, which is a key growth market for many organizations. The course will also help you understand the different challenges and opportunities that organizations face when operating in China.
See salaries and explore the career path for Investment Banker
Private Equity Investor
A Private Equity Investor invests in private companies, typically with the goal of helping them grow and eventually selling them for a profit. This course may be useful as it will help you develop a deep understanding of the Chinese market, which is a key growth market for many organizations. The course will also help you understand the different challenges and opportunities that organizations face when operating in China.
See salaries and explore the career path for Private Equity Investor
Management Consultant
As a Management Consultant, you will advise clients on how to improve their operations and achieve their business goals. This course may be useful as it will help you develop a deep understanding of the Chinese market, which is a key growth market for many organizations. The course will also help you understand the different challenges and opportunities that organizations face when operating in China.
See salaries and explore the career path for Management Consultant
Marketing Manager
In this role, you will be responsible for developing and executing marketing campaigns to promote the organization's products or services. This course may be useful as it will help you develop a deep understanding of the Chinese market, which is a key growth market for many organizations. The course will also help you understand the different challenges and opportunities that organizations face when operating in China.
See salaries and explore the career path for Marketing Manager
Sales Manager
As a Sales Manager, you will be responsible for leading and motivating a sales team to achieve the organization's sales goals. This course may be useful as it will help you develop a deep understanding of the Chinese market, which is a key growth market for many organizations. The course will also help you understand the different challenges and opportunities that organizations face when operating in China.
See salaries and explore the career path for Sales Manager
Product Manager
As a Product Manager, you will be responsible for overseeing the development and launch of new products or services. This course may be useful as it will help you develop a deep understanding of the Chinese market, which is a key growth market for many organizations. The course will also help you understand the different challenges and opportunities that organizations face when operating in China.
See salaries and explore the career path for Product Manager
Business Development Manager
A Business Development Manager will identify and develop new business opportunities for the organization. This course may be useful as it will help you develop a deep understanding of the Chinese market, which is a key growth market for many organizations. The course will also help you understand the different challenges and opportunities that organizations face when operating in China.
See salaries and explore the career path for Business Development Manager
Operations Manager
As an Operations Manager, you will be responsible for overseeing the day-to-day operations of the organization. This course may be useful as it will help you develop a deep understanding of the Chinese market, which is a key growth market for many organizations. The course will also help you understand the different challenges and opportunities that organizations face when operating in China.
See salaries and explore the career path for Operations Manager
Supply Chain Manager
As a Supply Chain Manager, you will be responsible for managing the organization's supply chain, including procurement, inventory management, and logistics. This course may be useful as it will help you develop a deep understanding of the Chinese market, which is a key growth market for many organizations. The course will also help you understand the different challenges and opportunities that organizations face when operating in China.
See salaries and explore the career path for Supply Chain Manager
Risk Manager
In this role, you will be responsible for identifying, assessing, and mitigating risks to the organization. This course may be useful as it will help you develop a deep understanding of the Chinese market, which is a key growth market for many organizations. The course will also help you understand the different challenges and opportunities that organizations face when operating in China.
See salaries and explore the career path for Risk Manager
Compliance Manager
As a Compliance Manager, you will be responsible for ensuring that the organization complies with all applicable laws and regulations. This course may be useful as it will help you develop a deep understanding of the Chinese market, which is a key growth market for many organizations. The course will also help you understand the different challenges and opportunities that organizations face when operating in China.
See salaries and explore the career path for Compliance Manager
Corporate Finance Manager
In this role, you will be responsible for managing the organization's finances, including budgeting, forecasting, and financial analysis. This course may be useful as it will help you develop a deep understanding of the Chinese market, which is a key growth market for many organizations. The course will also help you understand the different challenges and opportunities that organizations face when operating in China.
See salaries and explore the career path for Corporate Finance Manager
Investment Manager
As an Investment Manager, you will be responsible for managing the organization's investments, including stocks, bonds, and other financial instruments. This course may be useful as it will help you develop a deep understanding of the Chinese market, which is a key growth market for many organizations. The course will also help you understand the different challenges and opportunities that organizations face when operating in China.
See salaries and explore the career path for Investment Manager

Reading list

We've selected nine books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in La estrategia china.
Cover image
Rural Geographies
Save
Provides a comprehensive overview of China's political, economic, and foreign relations by a leading expert on the country.
(English) Rural Geographies
Paperback
$$
(English) Rural Geographies: People, Place and the Countryside
Kindle Edition
$$
Cover image
From Miracle to Maturity
Save
Provides a detailed analysis of China's economic development, from its early beginnings to the present day.
(English) From Miracle to Maturity: The Growth of the Korean...
Hardcover
$$
Cover image
El arte de la guerra - Guía visual
Save
Aunque escrito hace siglos, 'El arte de la guerra' sigue siendo relevante para los estrategas empresariales. Ofrece principios intemporales sobre estrategia, táctica y liderazgo que pueden aplicarse al contexto empresarial chino.
El arte de la guerra / The Art of War: Guia Visual...
Hardcover
$$
Cover image
The Third Revolution
Save
Examines the rise of China's middle class and its impact on China's economy and society.
The Third Revolution
Paperback
Check
The Third Revolution
Kindle Edition
Check
Cover image
China's Good War
Save
Provides a comprehensive history of China's foreign relations from the 19th century to the present day.
(English) China’s Good War: How World War II Is Shaping a New...
Hardcover
$$
(English) China’s Good War: How World War II Is Shaping a New...
Kindle Edition
$
Cover image
The Dean of Shandong
Save
Examines the unique political system in China and its implications for the country's future.
The Dean of Shandong
Paperback
Check
The Dean of Shandong
Kindle Edition
Check
Cover image
The Great Divergence
Save
Provides a long-term historical perspective on the rise of China and Europe and the divergence in their economic trajectories.
(English) The Great Divergence: China, Europe, and the Making...
Paperback
$$
(English) NEW-The Great Divergence
Paperback
$$
(English) The Great Divergence: China, Europe, and the Making...
Kindle Edition
$
Cover image
The Hundred-Year Marathon
Save
Provides an overview of China's rise to power and its implications for the United States.
The Hundred-Year Marathon
Paperback
Check
The Hundred-Year Marathon
Kindle Edition
Check
Cover image
Renaissance
Save
Provides a comprehensive history of China's foreign policy desde the 19th century to the present day.
Renaissance
Paperback
Check
Renaissance
Kindle Edition
Check

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Course image
Effort
16 hours to complete
Level
Introductory
Via
Coursera
Institution
The Chinese University of Hong Kong
Instructor
Dr. Frank Ng
Language
Español
Transcript
English
Traffic lights
Read about what's good
what should give you pause
and possible dealbreakers
Especialmente diseñado para ayudar estrategas de empresas extranjeras a entender y desarrollar una estrategia para el mercado chino
Provee información actualizada y experiencias reales sobre el desarrollo de estrategias en China
Dirigido a estudiantes y profesionales que buscan expandir sus negocios en China
Este curso puede ser algo abrumador para principiantes en el ámbito empresarial chino
Requiere un conocimiento previo de los conceptos básicos de negocios y estrategia
No es adecuado para estudiantes que buscan un estudio completo de la economía o la cultura chinas
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