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Andrés Solano
Curso orientado a conocer los fundamentos de la publicidad en buscadores con el fin de profundizar el dominio de la plataforma de Google Ads para principiantes para la generación de campañas en la red de búsqueda, como primer acercamiento a este canal estratégico.
El participante del curso tendrá la capacidad de crear campañas, grupos de anuncios y anuncios con el fin de administrar y optimizar la gestión que cumpla con los objetivos de conversión o acción de valor de acuerdo con la segmentación definida en la estrategia.
Nota: Este curso es de mayor utilidad para estudiantes que residen en la región de América del Norte....
Read more
Curso orientado a conocer los fundamentos de la publicidad en buscadores con el fin de profundizar el dominio de la plataforma de Google Ads para principiantes para la generación de campañas en la red de búsqueda, como primer acercamiento a este canal estratégico.
El participante del curso tendrá la capacidad de crear campañas, grupos de anuncios y anuncios con el fin de administrar y optimizar la gestión que cumpla con los objetivos de conversión o acción de valor de acuerdo con la segmentación definida en la estrategia.
Nota: Este curso es de mayor utilidad para estudiantes que residen en la región de América del Norte....
Read more
Curso orientado a conocer los fundamentos de la publicidad en buscadores con el fin de profundizar el dominio de la plataforma de Google Ads para principiantes para la generación de campañas en la red de búsqueda, como primer acercamiento a este canal estratégico.
El participante del curso tendrá la capacidad de crear campañas, grupos de anuncios y anuncios con el fin de administrar y optimizar la gestión que cumpla con los objetivos de conversión o acción de valor de acuerdo con la segmentación definida en la estrategia.
Nota: Este curso es de mayor utilidad para estudiantes que residen en la región de América del Norte. Actualmente, estamos trabajando para proporcionar la misma experiencia en otras regiones.
Register for this course and see more details by visiting:
OpenCourser.com/course/z62xyi/google
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Explores Google Ads, which is widely used in digital marketing
Provides hands-on practice in creating and managing Google Ads campaigns, which is valuable for building practical skills
Focuses on setting up campaigns for the Google Search Network, which is crucial for driving traffic to websites
Assumes no prior knowledge of Google Ads, making it accessible to beginners
Covers fundamentals of search engine advertising, providing a solid foundation for further exploration
Instructed by Andrés Solano, an expert in digital marketing with extensive experience in Google Ads
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Save Google Ads para principiantes to your list so you can find it easily later:
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Reviews summary
Good course for absolute google ads beginners
This course is ideal for anyone who is completely new to Google Ads and wants to learn the basics. The course is practical and provides clear explanations. However, it may not be sufficient for those who are looking for more advanced strategies for optimizing campaigns.
Well-explained concepts
"El profesor es muy claro."
Hands-on approach to learning
"La metodologia es eminentemente práctica, lo que permite un aprendizaje activo."
May not be comprehensive enough for advanced learners
"Se queda corto si quieres estrategias de optimización de campañas."
Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Google Ads para principiantes with these
activities:
Review basic concepts from previous digital marketing course
Show steps
Begin by refreshing previously-learned concepts relevant to this course.
Show steps
-
Review notes from previous course.
-
Complete practice quiz.
-
Attend a refresher webinar.
Refresh Search Engine Marketing (SEM) skills
Show steps
Strengthens foundation in SEM concepts, ensuring a smoother transition into the course
Browse courses on
Search Engine Marketing (SEM)
Show steps
-
Review basic SEM strategies and tactics
-
Familiarize with Google Ads terminology and interface
Research keywords using Google Keyword Planner
Show steps
Become familiar with techniques for discovering relevant keywords in your industry.
Browse courses on
Keyword Research
Show steps
-
Log into your Google Ads account.
-
Navigate to the Keyword Planner tool.
-
Enter a seed keyword.
-
Set targeting parameters.
-
Review keyword suggestions.
Four other activities
Expand to see all activities and additional details
Show all seven activities
Attend a webinar about Google Ads basics
Show steps
Reinforce your understanding of Google Ads concepts by attending a webinar led by experts.
Browse courses on
Google Ads
Show steps
-
Find a reputable webinar provider
-
Register for the webinar
-
Attend the webinar and take notes
Develop targeted search ad campaign
Show steps
Compose a complete search campaign that can be used in a real-world setting.
Browse courses on
Campaign Structure
Show steps
-
Choose a campaign goal.
-
Target a specific audience.
-
Create ad groups.
-
Write compelling ad copy.
-
Set a budget.
Join a Google Ads community forum
Show steps
Connect with other learners and professionals to share knowledge and insights.
Show steps
-
Find a relevant Google Ads community forum.
-
Create a profile.
-
Ask questions and participate in discussions.
Participate in Google Ads Skillshop certification exam
Show steps
Challenge yourself and validate your skills with an official Google Ads certification.
Show steps
-
Study for the exam.
-
Register for the exam.
-
Take the exam.
Review basic concepts from previous digital marketing course
Show steps
Begin by refreshing previously-learned concepts relevant to this course.
Show steps
Show steps
Show steps
- Review notes from previous course.
- Complete practice quiz.
- Attend a refresher webinar.
Refresh Search Engine Marketing (SEM) skills
Show steps
Strengthens foundation in SEM concepts, ensuring a smoother transition into the course
Browse courses on
Search Engine Marketing (SEM)
Show steps
Show steps
Show steps
- Review basic SEM strategies and tactics
- Familiarize with Google Ads terminology and interface
Research keywords using Google Keyword Planner
Show steps
Become familiar with techniques for discovering relevant keywords in your industry.
Browse courses on
Keyword Research
Show steps
Show steps
Show steps
- Log into your Google Ads account.
- Navigate to the Keyword Planner tool.
- Enter a seed keyword.
- Set targeting parameters.
- Review keyword suggestions.
Four other activities
Expand to see all activities and additional details
Show all seven activities
Attend a webinar about Google Ads basics
Show steps
Reinforce your understanding of Google Ads concepts by attending a webinar led by experts.
Browse courses on
Google Ads
Show steps
Show steps
Show steps
- Find a reputable webinar provider
- Register for the webinar
- Attend the webinar and take notes
Develop targeted search ad campaign
Show steps
Compose a complete search campaign that can be used in a real-world setting.
Browse courses on
Campaign Structure
Show steps
Show steps
Show steps
- Choose a campaign goal.
- Target a specific audience.
- Create ad groups.
- Write compelling ad copy.
- Set a budget.
Join a Google Ads community forum
Show steps
Connect with other learners and professionals to share knowledge and insights.
Show steps
Show steps
Show steps
- Find a relevant Google Ads community forum.
- Create a profile.
- Ask questions and participate in discussions.
Participate in Google Ads Skillshop certification exam
Show steps
Challenge yourself and validate your skills with an official Google Ads certification.
Show steps
Show steps
Show steps
- Study for the exam.
- Register for the exam.
- Take the exam.
Career center
Learners who complete Google Ads para principiantes will develop knowledge and skills
that may be useful to these careers:
Search Engine Marketing Manager
Search Engine Marketing Manager
Search Engine Marketing Managers are responsible for managing and executing search engine marketing campaigns. This course may be particularly useful for a Search Engine Marketing Manager because it will help build a foundation in Google Ads, which is a major platform for search engine marketing.
Advertising Account Manager
Advertising Account Manager
Advertising Account Managers are responsible for managing and growing advertising accounts for clients. This course may be particularly useful for an Advertising Account Manager because it will help build a foundation in Google Ads, which is a major platform for advertising campaigns.
Digital Marketing Specialist
Digital Marketing Specialist
Digital Marketing Specialists are responsible for the strategy and execution of marketing campaigns across search engines, social media, email, and more. This course may be particularly useful for a Digital Marketing Specialist because it will help build a foundation in Google Ads, which is a critical platform for search engine marketing.
Marketing Analyst
Marketing Analyst
Marketing Analysts are responsible for analyzing marketing data to understand campaign performance and make recommendations for improvement. This course may be particularly useful for a Marketing Analyst because it will help build a foundation in Google Ads, which is a key platform for advertising analysis.
Social Media Manager
Social Media Manager
Social Media Managers are responsible for developing and executing social media marketing campaigns. This course may be particularly useful for a Social Media Manager because it will help build a foundation in advertising concepts and campaign management, which are also relevant to social media marketing.
Brand Manager
Brand Manager
Brand Managers are responsible for developing and executing brand marketing campaigns. This course may be particularly useful for a Brand Manager because it will help build a foundation in advertising concepts and campaign management, which are also relevant to brand marketing.
Product Marketing Manager
Product Marketing Manager
Product Marketing Managers are responsible for developing and executing marketing plans for products and services. This course may be particularly useful for a Product Marketing Manager because it will help build a foundation in advertising concepts and campaign management.
Content Marketing Manager
Content Marketing Manager
Content Marketing Managers are responsible for developing and executing content marketing campaigns. This course may be particularly useful for a Content Marketing Manager because it will help build a foundation in advertising concepts and campaign management, which are also relevant to content marketing.
Email Marketing Manager
Email Marketing Manager
Email Marketing Managers are responsible for developing and executing email marketing campaigns. This course may be particularly useful for an Email Marketing Manager because it will help build a foundation in advertising concepts and campaign management, which are also relevant to email marketing.
Affiliate Marketing Manager
Affiliate Marketing Manager
Affiliate Marketing Managers are responsible for developing and executing affiliate marketing campaigns. This course may be particularly useful for an Affiliate Marketing Manager because it will help build a foundation in advertising concepts and campaign management, which are also relevant to affiliate marketing.
Marketing Manager
Marketing Manager
A Marketing Manager typically manages and executes marketing campaigns across advertising, digital marketing, and social media. This course may be particularly useful for a Marketing Manager because it will help build a foundation in foundational advertising concepts and campaign management.
Sales Manager
Sales Manager
Sales Managers are responsible for developing and executing sales strategies. This course may be particularly useful for a Sales Manager because it will help build a foundation in marketing concepts and campaign management, which are also relevant to sales.
Business Development Manager
Business Development Manager
Business Development Managers are responsible for developing and executing business development strategies. This course may be particularly useful for a Business Development Manager because it will help build a foundation in marketing concepts and campaign management, which are also relevant to business development.
Public relations manager
Public relations manager
Public Relations Managers are responsible for developing and executing public relations campaigns. This course may be particularly useful for a Public Relations Manager because it will help build a foundation in advertising concepts and campaign management, which are also relevant to public relations.
Performance Marketing Manager
Performance Marketing Manager
Performance Marketing Managers are responsible for developing and executing performance marketing campaigns. This course may be useful for a Performance Marketing Manager because it will help build a foundation in advertising concepts and campaign management.
For more career information including salaries, visit:
OpenCourser.com/course/z62xyi/google
Reading list
We've selected eight books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Google Ads para principiantes.
Provides a comprehensive overview of Google Ads, covering everything from campaign setup to optimization. It's a great resource for beginners who want to learn the basics of Google Ads.
Comprehensive guide to Google Ads, covering everything from campaign setup to optimization. It's a great resource for beginners and experienced users alike.
Guide to using Google Ads for ecommerce businesses. It covers everything from creating your first campaign to tracking your results.
Guide to using Google Ads for nonprofits. It covers everything from creating your first campaign to tracking your results.
Guide to using Google Ads for education. It covers everything from creating your first campaign to tracking your results.
Guide to using Google Ads for healthcare businesses. It covers everything from creating your first campaign to tracking your results.
Guide to using Google Ads for real estate businesses. It covers everything from creating your first campaign to tracking your results.
Guide to using Google Ads for automotive businesses. It covers everything from creating your first campaign to tracking your results.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/z62xyi/google
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Time
1 hours
Via
Coursera
Institution
Coursera Project Network
Instructor
Andrés Solano
Good to know
Explores Google Ads, which is widely used in digital marketing
Provides hands-on practice in creating and managing Google Ads campaigns, which is valuable for building practical skills
Focuses on setting up campaigns for the Google Search Network, which is crucial for driving traffic to websites
Assumes no prior knowledge of Google Ads, making it accessible to beginners
Covers fundamentals of search engine advertising, providing a solid foundation for further exploration
Instructed by Andrés Solano, an expert in digital marketing with extensive experience in Google Ads
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