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Digital Media and Marketing Strategies

Digital Marketing,

The proliferation of digital technology gives businesses an unprecedented and diverse new set of tools to reach, engage, monitor, and respond to consumers. The aggregated and voluminous digital data can also be leveraged to better target specific consumer segments. Following “Digital Media and Marketing Principles,” this course aims to give you a deeper understanding of core processes of planning a digital marketing campaign and the role of various digital channels in integrated marketing communication. You will be able to: - Adopt a holistic and integrated approach to digital marketing planning - Develop a purposeful content marketing strategy to achieve your business and marketing goals - Effectively mix paid, earned, owned, and shared media channels to discover, reach, and engage your customers - Critically evaluate the role social media platforms play in viral and influencer marketing campaigns - Evaluate and measure the success of digital marketing campaigns - Identify and manage risks in digital marketing This course is part of Gies College of Business’s suite of online programs, including the iMBA and iMSM. Learn more about admission into the program and explore how your Coursera work can be leveraged if accepted into a degree program at

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Rating 4.2 based on 252 ratings
Length 5 weeks
Effort 4 weeks of study, 8-10 hours/week
Starts Jun 26 (49 weeks ago)
Cost $79
From University of Illinois at Urbana-Champaign via Coursera
Instructors Rhiannon Clifton, Mike Yao
Download Videos On all desktop and mobile devices
Language English
Subjects Business
Tags Business Marketing

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What people are saying

digital marketing

This was one of the best class among the digital marketing specialization courses.

I am an Marketing MBA and wanted to get more in-depth information on Digital Marketing, so I took this course.

It is good only if you know nothing about digital marketing The material was very clear and provided a lot of very practical information on the module about Very Basic for a management student/professional.

This course has definitely been the low point of the Digital Marketing Specialization offered through University of Illinois.

Wide and concise course, suited for those who are taking the first steps into digital marketing, or maybe are coming back to this field with renewed curiosity.

Excellent course content, but it needs to update given all the advances in digital marketing over the past 2 years.

This course benefit me a lot very good One of the best courses in digital marketing.

Good way to get to know how to present digital marketing ideas to clients in a coherent manner.

Nice course for digital marketing beginners!

It provides all the tactics and practical methods to work in digital marketing field.

Finally, the "putting it all together" section is vital for anyone who wants to work in digital marketing, but the coverage here was much too general.

This course is immensely helpful for any one who wants to get into the area of Digital Marketing.

The lecture series along with the recommended course material gives a very good insight into the vast world of Digital Marketing.

Unlike the previous courses within this Digital Marketing Specialization, this one seemed more "superficial" in terms of concepts and, specially, of materials provided: presentation videos and slides covered only the essential topics and were often repetitive.

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digital media

The course did touch on the important subject matters at hand, but since the textbook was so old (practically outdated by digital media standards), it missed or made little mention of so many innovations and best practices that are now the rule for digital marketers.

This course gives a great background to the foundation of Digital Media and Marketing function.

I now appreciate all that goes into a digital media campaign and understand it much better.

Now I feel empowered G O curso Digital Media and Marketing Strategies é um curso muito interessante e com conteúdos sólidos sobre o marketing digital.

As avaliações e a troca de experiência entre os colegas, e algo bastante interessante e positivo.Para mim, que foi a minha primeira experiência numa formação pela internet, achei muito bom.Percebi ao longo da formação que, quando se fala de digital media não se esta a falar exclusivamente, ou necessariamente de marketing de redes sociais, portanto o digital e abrangente, pelo que, se pretende aprender especificamente sobre marketing das redes sociais, recomendo que faça as duas formações: o digital media & marketing strategies e o marketing das redes sociais.

This one was way better than digital media and marketing principles course, course videos and materials was interesting and engaging assignments was a bit challenging but helped me acquiring new skills and knowledge in digital strategies Great course, outstanding content, amazing professor!

This was an excellent course that really outlined and provided examples of how to apply digital media and develop marketing strategies.

I really love to understand some marketing strategies on Digital media.

Awesome course Excellent course on Digital Marketing and Digital Media Strategies everything interesting and well prepared, only for the final assessment it is a too short notice deadline comparing to the requested task - Nice course for beginners.

If I ever get a chance to put a social media/digital media at least I will have a basic understanding before beginning.

I learnt a lot about digital media strategies.

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mike yao

Mike Yao is a great Professor who delivers insightful classes in a very effective and clear way.

I have really enjoyed how professor Mike Yao has presented the information.

learn a lot Professor Mike Yao has really designed this course very well.

I really appreciate the time and effort taken by professor Mike Yao, clearly articulating and unpacking the digital marketing discourse.

specially Mike Yao is the perfect teacher!the course is applicable in real world and it is realy helpful.

Good training for newbie Mike Yao sir did a great job.

But gradually, Prof. Mike Yao's simple yet effective teaching technique got me involved, opened up many doors to the digital world.

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rather than

The weekly quizzes test trivial facts to prove that you read the material rather than against the modual's learning objectives.

In particular this one says "according to the book" a lot rather than speaking from authority.

I would actually recommend breaking out social, SEO and online advertising into their own courses, rather than squeezed into small segments.

It tells the strategies rather than implementation.

it was a little choppy and could have had less slides and less videos and been put into longer lectures rather than 2-5 minute snips where you have to go to another video and watch the intro Really interesting!

Useful content in lectures, but peer-graded assignment theme seemed too boring, would have preferred a more interesting topic in order to complete it with passion rather than for the grade-sake.

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case studies

Very detailed explanation with case studies backing up.

this course is very nice This is a great course, with lots of resources to improve your Marketing s The course material could have been better....Instructor was just reading out content, more practical example and case studies could be a part of content.

No examples and no case studies.

Good Content ... One area of improvement would be related to some more case studies, where the tool and techniques are applied.

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rob stokes

The main reading "eMarketing" was good but all video content and assignments were directly from the "eMarketing" guide by Rob Stokes.

Also ... they couldn't even get Rob Stokes name spelled correctly in the references.

Gr The course depended in big proportion of the material of Rob Stokes.

Very insightful introductory course for digital marketing Great study material.However, the course seems over reliant on the e-marketing book by Rob Stokes.

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text book

Just following a text book, without an added value from the lectures.

depth Thanks for also including the text book reading with the course.

Reading the text book gives more understanding.

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An overview of related careers and their average salaries in the US. Bars indicate income percentile.

Digital Marketing Administrator $54k

Corporate Digital Marketing $64k

IT Digital Marketing Analyst $73k

Digital Marketing Manger $78k

Digital Marketing Analytics $83k

Digital Marketing and Design $89k

Marketing Digital Strategist $91k

Digital Product Marketing $100k

Regional Digital Marketing $102k

Marketing Analyst & Digital Marketing $104k


Principal Digital Marketing $215k

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Rating 4.2 based on 252 ratings
Length 5 weeks
Effort 4 weeks of study, 8-10 hours/week
Starts Jun 26 (49 weeks ago)
Cost $79
From University of Illinois at Urbana-Champaign via Coursera
Instructors Rhiannon Clifton, Mike Yao
Download Videos On all desktop and mobile devices
Language English
Subjects Business
Tags Business Marketing

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