Product Strategy Basics from Pluralsight

Leaders and product developers are asked to create value for their customers but often lack the background and tools to create and manage product strategy. This course describes the key elements of product strategy and shows you how to use them.

Technology leaders and product developers are expected to create products for their organization that align seamlessly to the business goals and product strategy, but many individuals find themselves in over their head with little or no education in creating product strategy. In this course, Product Strategy Basics, you’ll learn the underlying core elements of creating product strategy that you can use with anything from lean business canvas processes to full traditional corporate “strat planning” processes. First, you’ll explore how to identify relevant growth opportunities for your product and business. Next, you’ll discover how to develop a compelling product concept that aligns to both your customer’s needs and your own business’s needs. Finally, you’ll see how the elements of product strategy continuously interact with each other and see how to build a holistic product strategy that addresses these interactions. When you’re finished with this course, you’ll understand the core elements of creating product strategy and be able to start using them right away in your daily work.

What's inside

Syllabus

Course Overview

The Key Elements of Product Strategy

Analyzing the Market Landscape – What Do Consumers Want?

Identifying Relevant Business Opportunities

Pursuing a Business Opportunity - Conceptualizing Compelling Products

Product Portfolios – What They Are, Why They Are Important, and How to Manage Them

Evaluating the Competition, Present and Future

Identifying Your Key Business Relationships, Present and Future

Make a Plan - Understanding Timing and Key Event

Evaluate Your Plan - Business Modeling and Financial Forecasting

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Examines product strategy, which is standard in business management and strategy

Provides a strong foundation for beginners seeking to enter the product strategy field

Delves into elements of product strategy, offering a deep dive into a particular business topic

Teaches core elements of product strategy, which are foundational skills in product management and development

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Product Strategy Basics with these activities:

Review key business concepts

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Strengthen your understanding of fundamental business concepts to enhance your ability to create and manage product strategy.

Browse courses on Business Strategy

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Review core concepts of marketing, finance, operations, and management.
Identify key business terms and their definitions.
Analyze case studies to apply business concepts to real-world scenarios.

Attend Product Strategy Industry Events

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Engage with professionals in the field to gain insights, learn from their experiences, and expand your network.

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Identify relevant industry events and conferences.
Register and attend sessions on product strategy.
Connect with speakers and other attendees.
Follow up with valuable connections made at the event.

Learn the Basics of Product Strategy

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Watch video tutorials by industry experts to gain a solid foundation in product strategy concepts.

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Identify reputable sources for product strategy tutorials.
Set aside dedicated time for watching tutorials.
Take notes and summarize key concepts.

Four other activities

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Read 'Inspired' by Marty Cagan

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Gain valuable insights into the principles and practices of successful product development from an industry thought leader.

View Transformed on Amazon

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Purchase or borrow the book.
Allocate time for reading and note-taking.
Reflect on the key concepts and apply them to your own work.

Complete Practice Exercises on Product Strategy

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Engage in interactive exercises and simulations to test your understanding and apply product strategy principles.

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Find online platforms or resources that offer product strategy exercises.
Allocate time for practicing exercises regularly.
Analyze your results and identify areas for improvement.

Develop a Mock Product Strategy Proposal

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Create a comprehensive product strategy proposal to demonstrate your understanding of key elements and your ability to apply them.

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Define the problem statement and target market.
Conduct thorough market and competitor analysis.
Develop a clear product concept and value proposition.
Outline a roadmap for product development and launch.
Present your proposal to peers or mentors for feedback.

Build a Personal Product Strategy Portfolio

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Create a portfolio of product strategy projects to showcase your skills and demonstrate your ability to drive product success.

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Identify a problem or opportunity to address.
Develop a comprehensive product strategy proposal.
Create a prototype or MVP (minimum viable product).
Test and refine your product based on user feedback.
Document your process and results to create a case study.
Add your case study to your portfolio.

Career center

Learners who complete Product Strategy Basics will develop knowledge and skills that may be useful to these careers:

Product Manager

As a Product Manager, you will be responsible for the conceptualization, development, launch, and maintenance of digital products. This course will provide you with an understanding of the key elements of product strategy, which will be essential for your success in this role. You will learn how to identify opportunities, develop concepts, and evaluate the competition. This knowledge will help you to create products that meet the needs of customers and achieve business goals.

See salaries and explore the career path for Product Manager

Product Owner

A Product Owner is responsible for defining the vision and roadmap for a product, as well as working with the development team to ensure that the product is built according to specifications. This course will provide you with the foundation you need to be successful in this role, as it will teach you how to create and manage product strategy. You will learn how to identify opportunities, develop concepts, and evaluate the competition. This knowledge will help you to create products that meet the needs of customers and achieve business goals.

See salaries and explore the career path for Product Owner

Product Designer

As a Product Designer, you will be responsible for the user experience of digital products. This course will provide you with an understanding of the key elements of product strategy, which will be essential for your success in this role. You will learn how to identify opportunities, develop concepts, and evaluate the competition. This knowledge will help you to create products that meet the needs of customers and achieve business goals.

See salaries and explore the career path for Product Designer

Project Manager

Project Managers are responsible for planning, executing, and closing projects. This course will provide you with an understanding of the key elements of product strategy, which will be essential for your success in this role. You will learn how to identify opportunities, develop concepts, and evaluate the competition. This knowledge will help you to create projects that meet the needs of customers and achieve business goals.

See salaries and explore the career path for Project Manager

Business Analyst

A Business Analyst is responsible for identifying and analyzing business needs and developing solutions to meet those needs. This course will provide you with an understanding of the key elements of product strategy, which will be essential for your success in this role. You will learn how to identify opportunities, develop concepts, and evaluate the competition. This knowledge will help you to develop solutions that meet the needs of customers and achieve business goals.

See salaries and explore the career path for Business Analyst

Marketing Manager

As a Marketing Manager, you will be responsible for developing and executing marketing campaigns to promote products and services. This course will provide you with an understanding of the key elements of product strategy, which will be essential for your success in this role. You will learn how to identify opportunities, develop concepts, and evaluate the competition. This knowledge will help you to create marketing campaigns that reach the target audience and achieve business goals.

See salaries and explore the career path for Marketing Manager

Sales Manager

Sales Managers are responsible for leading and motivating a team of sales representatives to achieve sales goals. This course may be useful for you if you are interested in a career in sales management, as it will provide you with an understanding of the key elements of product strategy. You will learn how to identify opportunities, develop concepts, and evaluate the competition. This knowledge will help you to create sales strategies that reach the target audience and achieve business goals.

See salaries and explore the career path for Sales Manager

UX Designer

A UX Designer is responsible for the user experience of digital products. This course may be useful for you if you are interested in a career in UX design, as it will provide you with an understanding of the key elements of product strategy. You will learn how to identify opportunities, develop concepts, and evaluate the competition. This knowledge will help you to create UX designs that meet the needs of customers and achieve business goals.

See salaries and explore the career path for UX Designer

Data Analyst

A Data Analyst is responsible for collecting, analyzing, and interpreting data to inform decision-making. This course may be useful for you if you are interested in a career in data analysis, as it will provide you with an understanding of the key elements of product strategy. You will learn how to identify opportunities, develop concepts, and evaluate the competition. This knowledge will help you to analyze data and make recommendations that can improve business outcomes.

See salaries and explore the career path for Data Analyst

Software Engineer

As a Software Engineer, you will be responsible for designing, developing, and maintaining software applications. This course may be useful for you if you are interested in a career in software engineering, as it will provide you with an understanding of the key elements of product strategy. You will learn how to identify opportunities, develop concepts, and evaluate the competition. This knowledge will help you to create software applications that meet the needs of customers and achieve business goals.

See salaries and explore the career path for Software Engineer

Marketing Consultant

As a Marketing Consultant, you will be responsible for providing marketing advice and support to businesses. This course may be useful for you if you are interested in a career in marketing consulting, as it will provide you with an understanding of the key elements of product strategy. You will learn how to identify opportunities, develop concepts, and evaluate the competition. This knowledge will help you to develop marketing strategies that can improve business outcomes for your clients.

See salaries and explore the career path for Marketing Consultant

Product Marketing Manager

As a Product Marketing Manager, you will be responsible for developing and executing marketing campaigns for specific products. This course may be useful for you if you are interested in a career in product marketing, as it will provide you with an understanding of the key elements of product strategy. You will learn how to identify opportunities, develop concepts, and evaluate the competition. This knowledge will help you to create marketing campaigns that reach the target audience and achieve business goals for specific products.

See salaries and explore the career path for Product Marketing Manager

Business Development Manager

As a Business Development Manager, you will be responsible for identifying and developing new business opportunities. This course may be useful for you if you are interested in a career in business development, as it will provide you with an understanding of the key elements of product strategy. You will learn how to identify opportunities, develop concepts, and evaluate the competition. This knowledge will help you to identify and develop new business opportunities that can benefit your company.

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Entrepreneur

If you are interested in starting your own business, this course may be useful for you. It will provide you with an understanding of the key elements of product strategy, which will be essential for your success. You will learn how to identify opportunities, develop concepts, and evaluate the competition. This knowledge will help you to create a business plan and launch a successful product.

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Consultant

As a Consultant, you will be responsible for providing advice and support to businesses on a variety of topics. This course may be useful for you if you are interested in a career in consulting, as it will provide you with an understanding of the key elements of product strategy. You will learn how to identify opportunities, develop concepts, and evaluate the competition. This knowledge will help you to develop and deliver consulting services that can improve business outcomes for your clients.

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Product Strategy Basics

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