May 1, 2024
Updated May 10, 2025
20 minute read
Customer acquisition is the process of bringing new customers or clients to a business. At its core, it involves persuading consumers to purchase a company's products or services. This process is vital for any business looking to grow and maintain its presence in the market. Think of it as the engine that drives a business forward; without a steady stream of new customers, a company may struggle to expand its reach, increase revenue, and ultimately, achieve long-term sustainability.
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Find a path to becoming a Customer Acquisition. Learn more at:
OpenCourser.com/topic/jiaj8v/customer
Reading list
We've selected 11 books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Customer Acquisition.
Provides a timeless set of principles that are essential for understanding customer acquisition and marketing in general.
Discusses the challenges of acquiring customers for disruptive technologies. It provides a framework for understanding how established companies can avoid the innovator's dilemma.
Covers a wide range of customer acquisition strategies that startups can use.
Provides a framework for designing value propositions that are customer-centric. It valuable resource for understanding how to acquire and retain customers.
This classic book discusses the challenges of acquiring customers in new markets and provides a framework for crossing the chasm between early adopters and mainstream customers.
Discusses the importance of customer acquisition in the context of starting a new business, and provides a framework for testing and validating your business ideas.
Provides a practical guide on how to build a great product for less. It covers everything from customer acquisition to product development.
Deals with a key aspect of customer acquisition and provides a practical guide on how to use marketing automation to streamline acquisition
Focuses on the initial stage of customer acquisition, lead generation, and provides practical steps for businesses to generate leads.
Covers a critical channel for customer acquisition and provides a practical approach for businesses to use email marketing to reach customers.
Focuses on some of the methods used for customer acquisition online and beginner-friendly introduction to content marketing.
For more information about how these books relate to this course, visit:
OpenCourser.com/topic/jiaj8v/customer
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